AUTOMOTIVE REPUTATION & SOCIAL MEDIA
WHO WE ARE
Friendemic builds relevant, valuable networks for your brand through small, continuous and meaningful interactions that drive traffic to your site and store.
• Based in Salt Lake City • Founded in 2010• Approximately 50 social media experts
OUR CLIENTS
WHAT WE DO
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We manage and improve online reputations.
We use social media to build brands, generate leads, and retain customers.
We measure the results of social media marketing.
Friendemic provides software tools and services to help businesses build and manage an effective social media presence.
MONITOR YOUR REPUTATION
BUILD YOUR REPUTATION
59% of social users say a friend’s critical post would negatively impact their opinion of a brand. Reviews can make all the difference.
MANAGE YOUR REPUTATION
People are more likely to leave reviews about negative experiences. Actively ask for positive reviews so your online reputation can be a true reflection of reality.
SOCIAL NETWORKS
POSTING NETWORKS
MONITORING NETWORKS
Want to be active on a less well-known
social site?
We can help with Snapchat, Tumblr, FourSquare, Yik
Yak…you name it
Networks for All Businesses
CitySearch
Dexknows
FourSquare
Kudzu
Manta
Merchant Circle
SuperPages
WhitePages
YellowPages
Yelp
Industry-Specific Networks
Automotive:
Brown Book
Cargurus.com
Cars.com
DealerRater
Edmunds
SuperPages
SureCritic
SureCritic BBB Other:
TripAdvisor
OpenTable
UrbanSpoon
LendingTree
RateMD.com
SOCIAL POSTING
We develop and maintain an active social media presence through:
• Daily content posting
• Fast responses to fan interactions
• Promoting and engaging in real conversations with potential customers
CUSTOM DESIGN
TWITTER ADVANCED SEARCH
TWITTER ADVANCED SEARCH Seth Wadley Auto sold a $30,000 Jeep that would have been purchased at another dealership if it weren’t for Friendemic’s use of TwiAer.
SOCIAL ADVERTISING
We manage the creation, strategy, and budget of social media advertising.
CAMPAIGNS & PROMOTIONS
We create and manage a wide and unique variety of social media campaigns for each client specifically tailored to achieving their goals.
CAMPAIGNS & PROMOTIONS
We create and manage a wide and unique variety of social media campaigns for each client specifically tailored to achieving their goals.
FACEBOOK ADS
Target by Vehicle Ownership: We can target ads to specific users by the Make and Model of car they own
Target by Intent to Buy: We can target ads to specific users interested in purchasing a specific Make, or type of vehicle in the next 90 days
Audience Details:! Location: Pleasanton, CA (+25 mi) Age: 18 and older Behaviors: Own a BMWPotential Reach: 17,400 people!
Audience Details:! Location: Charlotte, NC (+25 mi) Age: 18 and older In market to Buy: Chevrolet car or truckPotential Reach: 14,000 people!
HYPER-TARGETED FACEBOOK ADVERTISING CAMPAIGNS:
Audience Details:! Location: Charlotte, NC (+25 mi) Age: 18 and older Behaviors: In market to Buy: Luxury SUVPotential Reach: 88,000 people!
FACEBOOK ADS
Customers: We match your customer email or phone list to Facebook users (typically a 40% match rate) as a Custom Audience, and can then target them with specific ads.
Re-Target visitors from your website: By adding a script to your website code, we can re-target prospects who have visited your website . . . Increasing the likelihood they will convert to leads.
HYPER-TARGETED FACEBOOK ADVERTISING CAMPAIGNS:
FACEBOOK ADS
884 website clicks for $500 - $0.57/click and $3.65 CPM
FACEBOOK ADS CAN DRIVE MORE QUALIFIED TRAFFIC TO YOUR WEBSITE THAN GOOGLE AT A LOWER CPM
TRACKING
We track the value of social media by measuring:
• Total impressions• Online interactions• Growth in followers• Web traffic• Phone calls from social channels• Improvements in online reviews
…Resulting in 5x—15x ROI
YOUR TEAM
• Each Friendemic Writer serves ~10 clients (vs. up to 75 at our competitors)
• You get a team of experts on your side, not just a single person
• Direct cell phone numbers for multiple contacts at Friendemic
PACKAGES & MONTHLY PRICING SOCIAL ENGAGEMENT PACKAGES
$2000 INTERME
DIATE
$1200 BASIC
$900
Reputation Software Suite: Monitor, Build & Reports
Dedicated Account Manager Weekly
Strategy Call
180-240x per month
$50/mo. ads mgmt
(ad spend included)
2x per month Monthly
4x per year
Social Network Posting Conversations & Lead Generation
Social Reports & Analytics
Social Ads*: Management, Spend & Report
Social Conversion Tracking: Google Analytics and CallSource
20+ Network Account Creation
Custom Social Image Designs
Social Promotions
Blog Posting
PROFESSIONAL
SOCIAL ESSENTIALS PACKAGES
FULL $599
INTRO
$399 REPUTAT
ION
$299
Online Reputation: Review Response Service
Monthly Strategy Call
Monthly Strategy Call
90-120x per month
45-60x per month
30x per month
10x per month
$50/mo. ads mgmt
(ad spend included)
$50/mo. ads mgmt
(ad spend included) $25/mo. ads mgmt
(ad spend included)
2x per year 2x per year
2x per year 1x per year 4x per year
Initial technology fee(s) not included in monthly pricing. Responses are completed within 24 business hours per client’s criteria. Additional charges may apply if more than 25 responses are required per month. Chart represent approximate service levels. Exact service levels will be determined together with the client in order to fit their unique social media needs and custom social media strategy. Promotions may require involvement from the client. The world of social media changes lightning-fast. Friendemic aims to deliver superb results to its clients and reserves the right to change exact fulfillment terms at any time so long as Friendemic believes doing so is in its clients’ best interest.
DMS Integration: (automotive clients only)
Additional $100/month
Additional $100/month
Additional $100/month
Additional $100/month
Additional $100/month
TESTIMONIALS “Friendemic plays the leading part in Habberstad’s social media success. With a large and growing fan base, we needed a partner that was reliable, unique, cost effective, and proactive. Friendemic has proved to be one of the most valued vendors of Habberstad.”—Jeremy Alicandri, Executive Vice President, Habberstad Auto Group
“Our continued success with social media marketing over the past 3 1/2 years couldn’t have been done without the creative minds at Friendemic. Year over year we see substantial growth, excellent brand content, and unique marketing campaigns. Friendemic has been with us from the beginning, when nobody knew who we were, and has turned us into a Studio that receives over 1,000,000 impressions annually on social media. The product we receive from Friendemic has far exceeded our expectations.” —Ben Campion,
Luther Automotive FIAT of Minnesota
“Ken Garff FIAT of Salt Lake has partnered with Friendemic for the past two years to manage our social presence. They have established and grown our brand within the community both organically and as the ad-management experts using social media. Friendemic consistently develops and delivers custom local promotions and content to give our business an online edge. We trust them with everything social.”—Joseph Belmonte, General Manager, Ken Garff FIAT of Salt Lake City
“Friendemic is a terrific partner in helping to responsibly manage the Bob Rohrman Auto Group’s Social Media presence. Friendemic is pro-active, and diligent not only with social media posting, but also provides excellent reputation management and Facebook advertising services.” —Jared Anderson, Director of Orange Media Group, Inc., Advertising Agency for the Bob Rohrman Auto Group