© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
November 30, 2016
Setting the Stage for Instant Success Getting the Most out of your AWS Deployment
Introducing…
Brent Eubanks VP Technology & Optimization Ticketmaster
Vittaly TavorCoFounder & VP ProductCloudyn
• Cloud cost as a metric – is it operational or financial?
• What Ticketmaster learned from their early adventures in the cloud
• How to use big data to measure cloud efficiencies
• Cloud industry trends and insights
What to Expect from the Session
Visual insights: See it. Get it.
Accountability: Take charge.
Optimization: Make it better.
Multi-Cloud: Get it done.
CLOUD MANAGEMENT
JUST GOT EASIER!
1 POWERFUL CONSOLE FOR HYBRID, MULTI-CLOUD MANAGEMENT
Global Leader in Live Entertainment
37
63
25,500
3,300
countries
million fans connected with live concerts
events
artists
530 million fans attended live concerts
$25B GTV ticket value
Ticketmaster’s early adventures in the cloudTicketmaster’s Early Adventures in the Cloud
Motivation Facts & Stats What was Missing
Who has an AWS Account?
How much am I spending?
Single Payer?
Over 50 AWS accounts
1,000’s of instances
PB’s of storage
15 AZ’s (UTR)
• Product teams own costs, control, optimization and budget management now
• What to optimize
• Technical evidence for change
• Financial results tracking
• Pre-built tailored widgets, reports, alerts relevant to persona (Exec, Dir, Engineer)
Challenges Solutions Guidance
Different groups want different views
Create multiple billing entities
Know your end-users and their needs
So much Cloud Confusion
Educate the community with case studies and processes
• Workload specific modelling process• Decision support evidence
Finance team: How to create cost allocation models and chargeback?
Define and reconcile “multiple sources of truth” including Cloudyn
Must be external to the Cloud provider
The Bottom Line: Business Justification
KPIs and
how we measure them
Overall strategy
& business targets
• Work, Value and Cost
• IT Value Tracking and Trend
• Cleanup Winners Board and Improvement Prioritization Board
• Products run more efficient while balancing quality,
performance, risk and costs
• IT Finance and IT Business Mgt providing clarity
like never before
• Agility by product teams who
continually raise fan experience
and product profitability
Grow your Cloud with Confidence
Ticketmaster’s 3 phases for growing your cloud
PHASE 1End Users
PHASE 2Execs/Finance
PHASE 3Delivery Teams
• Enables flexibility to have their own insights
• Helps educate them on what they do
• And what they could optimize
• They want questions answered
• Mix data sources to provide an up-to-date pulse of the organization
• Data from Cloudyn munge
• Enables more sophisticated algorithms to allow automated decision-making
Product Principles
? ? ? ? ? ?
? ? ? ? ? ?
? ? ? ? ? ?
? ? ? ? ? ?
? ? ? ? ? ?
? ? ? ? ? ?
QA Server
StageEnv
ProdAZ
HA/DRAZ
Traffic Mgmt
DevVM
CI/CDTests
Biz Metrics + Context
Web Servers
Application
User DB
Analytics DB
Queue
FINANCIALEVIDENCE REPORTING
What do the financial
results of Product Fitting look like?
Get more work for less costs…
continuously
BENEFITSOF VISIBILITY
AND OPTIMIZATION
Inventory Items“What do I have running and where?”
Financials“How much does it cost me (now & over time)?”
Clean-up & Optimization• “Do we have waste? Is there
low-hanging fruit to pick?“
• “Can this workload/app work better?”
Generate technology-agnostic metrics
Compare existing on-premisesand AWS metrics
Watch the value of AWSimprove over time
The ROI – Real-Time Results, Metrics, KPIs
44% 72% 80%off instance
hour costs
since May peak
off GB RAM
hour costs
off CPU core
hour costs for
that Product’s
platform costs
The ROI – Real-Time Results, Metrics, KPIs
44% 72% 80%off instance
hour costs
since May peak
off GB RAM
hour costs
off CPU core
hour costs for
that Product’s
platform costs
The ROI – Real-Time Results, Metrics, KPIs
Cost Per CPU Core Hour Cost Per GB RAM Hour
The ROI – Real-Time Results, Metrics, KPIsThe ROI – Real-Time Results, Metrics, KPIs
Cost Per CPU Core Hour Cost Per GB RAM HourTech Unit Costs
JUST TO
REVIEW
• Cloud cost is an Operational and Financial metric
• Lessons learned from Ticketmaster’s early adventures
• How we use big data to measure cloud efficiencies
Granular
Visibility
Enterprise
Accountability
Continuous
Optimization
One powerful hybrid cloud console provides
CLOUDYN’Shybrid, multi-cloud management
solutionenables real& measurable
cloud success
• Unmonitored cost = billing surprise
• Developers love large resources!
• Easy to provision – easy to forget
• APM tools can’t detect cloud-specific
anomalies
Data here represents ACME Corp.
Cloud cost as a metricis operational and financial!
No Responsibility
without Accountability
• Lack of accountability increases
resource sprawl
• Give your users visibility and
transparency over their usage
and cost in the cloud
• Employ modern, cloud-oriented
chargeback methods
OPTIMIZATIONIS NOT AONE-TIME
SHOT• Healthy businesses grow and change
• Changes create inefficiencies
• New projects
• Workload changes
• New cloud options
• People switch roles
• Average cost of compute power
• Unutilized/underutilized resources
• Pricing plans
• Public/Private mix
• Cloud ROI
• Business metrics
• Optimizing performance
• Activity based costing
Efficiency Parameters
CloudynDexCloud Efficiency Industry Benchmark
& Actionable Recommendations
Industry Average
High Cloud Efficiency
Low Cloud Efficiency
% o
f E
nte
rpri
se
s
You are
hereHere’s what you
need to do to become more
efficientYou are
hereHere’s what you
need to do to optimize
REAL & MEASURABLE
CLOUDSUCCESS REQUIRES
across all clouds,
from a single
pane of glass
+
Full Visibility
& Accountability
Continuous
Optimization
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