eComm Europe 20091
10 April 2023
Back to the roots?Emerging communication paradigms in the context of secondary orality
Johanna Kollmann@johannakoll30 October 2009
eComm Europe 20092
10 April 2023http://www.flickr.com/photos/sanjayausta/3345622099/
„Orality is the base of all human experience.“ Lance Strate
eComm Europe 20093
10 April 2023
http://ww
w.flickr.com
/photos/josemota/3610060819/Walter Ong (1912 - 2003)
„After people learned to write, they continued to talk, probably more than ever– they had more to say. But they did not talk the same way.“
eComm Europe 20094
10 April 2023http://www.flickr.com/photos/sanjayausta/3345622099/
„Orality is participatory, interactive, communal and focused on the present. The Web is all of these things.“
Irwin Chen
eComm Europe 20095
10 April 2023
Secondary Orality
• instantaneous
• transcends the barriers of time and place
• grounded in everyday life, empathic
• facilitates development of communities
• communal ownership of information
• allows for knowledge to be preserved
• stand alone texts, but potential for aggregation and linking material
eComm Europe 20096
10 April 2023
Digital communication tools
• have been evolving
• from supporting written communication
• towards enabling conversations
• showing more and more characteristics of secondary orality
eComm Europe 20097
10 April 2023
Changing interfaces of communication tools
http://www.flickr.com/photos/taller/3873192274/
eComm Europe 20098
10 April 2023
Changing interfaces of communication tools
eComm Europe 20099
10 April 2023
Google Wave
eComm Europe 200910
10 April 2023
„Oral communication unites people in groups.“ Walter Ong
http://www.flickr.com/photos/donncha/260452213/
eComm Europe 200911
10 April 2023
„Our age of secondary orality, because of its orality, makes us yearn for interpersonal relationships.“ Walter Ong
http://www.flickr.com/photos//adamcharnock/3848547234/
eComm Europe 200912
10 April 2023
Communication Conversations Collaboration
http://www.flickr.com/photos//adamcharnock/3848547234/
Me Us
Yes, I care Yes, I do
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