Building a Writing Community
Mindie Burgoyne | Bay to Ocean Writers Conference 2014
Why Build a Community?
Why Build a Community?
Ranked # 611,089 on Amazon.com
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Why Build a Community?
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Why Build a Community?
Ranked # 611,0897 Reviews – 5 *
Ranked # 618,0656 Reviews – 5* 3* 1*
The G.A.F. Principle
• Know Your Core Customer• Give Them MORE Than What They Expect• MAKE IT EASY
How Do I Start?
Know Core Customers
Find the Hole
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Goal Get people talking
Where are the Conversations?
• Groups• Blog Posts• Newsfeeds
• Forums• News
Use a platform where people talk back
• 3 Billion videos viewed daily
• 70% YT traffic is outside US
• 800 million Users monthly
• 2nd largest search engine
• Keep under 3 minutes
• Use the Description Fields
• Create a Channel
• Tie to a link – a product or back to your website.
You Tube Tips
• Demographic – 18 to 54 years
• 17 million users link to other platforms
• More videos uploaded in a month than 3 US Networks in 60 years
• 48 hours of video are uploaded every minute = 8 linear years of content daily
FACEBOOK The Granddaddy of all Social Media
• Robust Platform• Ease of Use• Portable• FREE• 1 Billion Users
Friends
PhotosVideo
GroupsNotes
Pages
Timeline
TickerApps
Network
INFO
Status
Comment
Facebook Pages
• A Page Serves the fans
• Meant to engage not preach
• Community involvement
• Niche focused
• Dependent on Engagement
• Boost Posts *****
• Think Like a PublisherLet’s take a Look!
11 Success Tips for Facebook Pages
• Post interesting content – What the fans want to read.• Post Content likely to be shared or commented on.• 1 Picture – with Headline and content is best for engaging• Don’t be afraid of controversy• Be personal, be interested, be grateful• Create a Facebook Page Ad for your Website• Highlight others – share others content• Use the Scheduler• Boost some posts• Have a contest• Answer comments
FACEBOOK MISTAKES
• Pushing Marketing Copy• Uninteresting Content• Not engaging – one way poster• Too many or too few posts• Dozens of pictures at once• Selfies please…. • Politics, Religion, Controversy
WEBSITE
Blog ---> Newspaper
Throw-away Content
Website is static
What’s the Conversation Today?
Every Conversation is a tentacle to draw into the main site
Blogging is Constant
BLOGS
Blogs – the Ultimate Conversation
TIME SAVERS
• Use Smart Phone as much as possible• Let everyone in your company use social media• Use a consolidator like Buffer or Social Oomph• Pick two platforms and stick with them. Use others little.• Move away from email.• Use Analytics – Statcounter, Google Analytics• Learn to use an image editor - Pixlr, PicMonkey• Spend 15 minutes in the morning – 15 minutes in the
evening.• The weekends are typically not big traffic times.
How doyouharnessthe power?
Engage
Fill The Hole
Contact Me!Mindie Burgoyne
5775 Charles Cannon RoadMarion Station, MD 21838
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