PRESENTED BY:
@2014. All rights reserved. This presentation may not be recorded, copied, distributed or used without written consent from Fluent.
Craig Swerdloff@swerd | @ExperianDQ
Jordan Cohen@jcohen808 |
@FluentInc
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Make Signing Up a Primary Call To Action
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Everyone Loves A Good Sweepstakes
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Validate All Incoming Data
Email database management practices
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First Impressions Are Everything
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Don’t Hinder The User Experience on Your Registration Forms
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Collect The Data You Need Upfront to Get
Your Program Off to a Good Start
Source: Experian, “Why birthday emails should be a part of every marketer’s program”, July 31, 2014
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Make Your Intentions Clear
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Educate your staff on the value of collecting
accurate emails
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Reason for data inaccuracy
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Use email acquisition best practices
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Email deliverability events
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Always Capture the Opportunity to Collect
an Email Address!
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Channels for collecting email addresses
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Data used in linkage
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Don’t Wait and Pray - Leverage
CPA!
Home Page Registration Survey
Home Page Registration Survey Full Page Ad
Home Page Registration Survey Full Page Ad
@2014. All rights reserved. This presentation may not be recorded, copied, distributed or used without written consent from Fluent.
Craig Swerdloff@swerd | @ExperianDQ
experian.com/dataquality
Jordan Cohen@jcohen808 |
@FluentIncfluentco.com/magic
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