Gathering CMS Requirements
Beverley BrownGlobal Content Strategist
FiftyWords
“If you build it, they will come”“If you build it, they will come”“If you build it, they will come”
The legacy CMS issue
What content do we haveWhat does it look like
How can we find itCan we update it
Who creates itWhere is it
… where do we go from here
Engage with stakeholders
assess how content can help them meet their business needs
agree objectives up front select realistic defined
criteria keep them in the loop and
share core outcomes
Work with authors/
CMS users
1:1 discovery meetings group discussions identify processes define content types document pain points develop a mind map finally – rank requirements
Stakeholder requirements
time to market defined ownership in-context review findability speed of updates KPI impact
Author/user requirements
in-context editing versioning training time/support searchability architecture/structure multiple languages live to site time API with tools
Content and developers
collaborate share mind map prioritise requirements innovate test and review iterate
@GlobalWordsmithwww.fiftywords.co.uk
Thank you