Big Changes to AdWords What You NEED to Know
Webinar
PPC University
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Win One of Two $25 Amazon Gift Cards!!
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Today’s Agenda
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1. What’s New Intelligent Ads
Measurement & Reporting
Enterprise Tools for Scale
2. What Does it All Mean?
Meet The Expert
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About WordStream
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Poll Question:
Larry Kim (@larrykim) #wordstream
Poll Question
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Funny Predictions Ahead of Announcement
New AdWords: Key Points
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Apps Are More Important Than Ever
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Apps Installation & Discovery
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App Downloads via Google Display Network
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YouTube True View Ad Format
App “Deep Linking” From Search Results
App Deep Linking Example From Display Ads
Google Has Changed Their Messaging (Slightly..)
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What Does it Mean? And How Does All This Work?
Estimated Total Conversions
New! Estimated Offline Conversions*
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New! Estimated Offline Conversions*
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What Does it Mean?
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What Does it Mean?
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Bulk Actions
Neither ad is worth declaring a “Winner”.
Bulk Actions
Bulk Actions: Interesting Quotation
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Bulk Actions: Interesting Quotation
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Automated BiddingAutomated Bidding
Automated Bidding: Interesting Quotation
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Automated Bidding: Interesting Quotation
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Impact on Enterprise SEM Platforms
New! Advanced ReportingNew! Advanced Reporting
Multi-Dimensional ReportingMulti-Dimensional Reporting
Integrated Charting (Bar, Pie, Line)
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Integrated Charting (Bar, Pie, Line)
Advanced Reporting: What Does it Mean?
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Advanced Reporting: What Does it Mean?
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“We know you spend a lot of your time in spreadsheets… trying to understand your data. But we also know that you spend a lot of time trying to get your data into that spreadsheet.”
– Paul Feng, Director of Product Management, AdWords
New! Draft Campaigns in AdWordsNew! Draft Campaigns in AdWords
Example Draft CampaignExample Draft Campaign
Turn Draft Into “Campaign Experiment”Turn Draft Into “Campaign Experiment”
“We think it will help you make data driven decisions, and
ultimately make you more successful”
- Paul Feng, Director of Product Management, AdWords
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Drafts and Experiments: What Does it Mean?
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Summary:
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Summary
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Key Takeaway: Mobile Apps
Does Your Business Have an
App?
Yes NoLife just became great!!
Consider Making
One!
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Key Takeaway: Mobile Apps
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Key Takeaway: AdWords Complexity
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Are You Enterprise /
Full Time SEM?
Yes NoLife just became great!!
Life Got More Complicated
Key Takeaway: AdWords Complexity
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My Favorite Key TakeawayMy Favorite Key Takeaway
WordStream’s FREE AdWords Performance Grader
NEW! WordStream’s FREE AdWords Landing Page Grader
WordStream’s 20-Minute PPC Work Week
Special Offers! Would You Like…
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THANK YOU
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