#WTF Is Big Data Anyway?
Marty WeintraubFounder & Evangelis@aimClear
aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
Big Data Is WTF Somebody Says It Is
Ads, SEO, Social Media
Where Does This Data Come From?
Big Data & Advertising
Immediately Actionable Big Data
ANDAND
All
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BirthChild DeathSpouse DeathIllness Or InjuryNew JobLoss Of JobHS GradCollege GradImmigrationPregnancyLoss Of PregnancyImprisonmentCareer Change
HolidaysFalling In LoveEngagementMarriageSeparationDivorceState MoveCity MoveCheatingBuying A HomeBat/Bar MitzvahFirst Communion
BaptismMaking Sports TeamSweet 1621 Year Old BirthdayRetirement PlanningIn RetirementAdoptionName ChangeAuto Accident Sexual difficulties
Major Lifecycle Milestones Big Data Lifecycle Targeting
• Camera/Camcorder• Camera/Camcorder Repair Services• Tablet/iPad/Laptop• Tablet/iPad/Computer Repair Services
• Home Security• Intercom System• Insurance Comparisons (Life/Home/Auto)• Financing
• Insurance (Renters/Homeowners/Seasonal/Umbrella/Builder’s Risk/Flood)
• Home Security• Home Automation• Energy Management
• Direct TV/Cable/Pay-Per-View/U-verse/DVR/Video On Demand• Buyout Investments• Equity, Financing, Reverse Mortgages
SpyFu Kombat
CRM Expansion
SEO & Actionable Big Data
• Know Keyword Search Frequency
• Know Unpersonalized Rank
• Calculate CTR For Rank
• Impute SEO Competitive “Traffic Share”
For Your Brand & Competitors:
Social & PR
• Big Data Is What Helps You Sell
• Seek action items in the metaphors
• “Where does this data come from”
• Get to the bottom of what vendors are really selling
Big Data And You…
Thank You!
Marty WeintraubFounder & Evangelis@aimClear