8/6/2019 Bisleri Final Presentation
http://slidepdf.com/reader/full/bisleri-final-presentation 1/8
Media Planning For Bisleri
Subject : Media Planning
Submitted to : Vaibhav.C
Subject : Media Planning
Submitted to : Vaibhav.C
8/6/2019 Bisleri Final Presentation
http://slidepdf.com/reader/full/bisleri-final-presentation 2/8
�
Bisleri was originated in Italy by Mr.FeliceBisleri
� It was bought over by Mr.Ramesh chauhan
of Parle in 1969.
Mission
Commitment to offer every Indian pure &
clean drinking water
8/6/2019 Bisleri Final Presentation
http://slidepdf.com/reader/full/bisleri-final-presentation 3/8
�Well established brand
�Clean the image of Bisleri after the contamination case 6
months ago�Budget of 12cr
�Pan-India strong distribution & advertising
�Competitors have come up with new shaped bottles.
�New Rs.5 bottle introduced
�Consumed by everybody�Tier 1 & 2 cities as the potential areas
�To crack metros
�Above The Line(ATL) advertising required in regular mediums.
8/6/2019 Bisleri Final Presentation
http://slidepdf.com/reader/full/bisleri-final-presentation 4/8
�
Rs. 1,500 crore: Size of packed drinking waterin India
� Packaged water market is projected to grow at
16% to 17% during the period 2009 to 2016
� Last year it grew by 17%
� Bisleri 60 % share
8/6/2019 Bisleri Final Presentation
http://slidepdf.com/reader/full/bisleri-final-presentation 5/8
Popular Parl isl ri isl ri l 3.
l .
l .
ltr 3.
ltr .
ulk Parl isl ri isl ri ltr .
Parl isl ri isl ri ltr .
8/6/2019 Bisleri Final Presentation
http://slidepdf.com/reader/full/bisleri-final-presentation 6/8
Marketing Objective
� Bisleri is targeting a 40 per cent growth this year
� An aggressive market penetration strategy
± Strong distribution plan
± Penetrating newer markets
± Increasing shelf presence in the metros and existing
markets.
8/6/2019 Bisleri Final Presentation
http://slidepdf.com/reader/full/bisleri-final-presentation 7/8
� D
emographic
All Adult
15+ years
SEC AB
Urban
8/6/2019 Bisleri Final Presentation
http://slidepdf.com/reader/full/bisleri-final-presentation 8/8