Corporate Presentation
May 2015
Software / IT
Big Data, IoT
Web Applications
Mobile Applications
Product Development
Engineering Services
Analysis & Design
Linux
Embedded Solutions
Sensor based
M: +91 9000 70 10 20
W: theblackbucks.com
OUR BUSINESS ENDEAVOUR IN UK IS SUPPORTED BY:
Blackbuck Engineers & CompanyAbout
Leadership Team
People Capability
Our Values
OfferingsTechnologies
Partners
Product Development – Specialty
Delivery Excellence and MethodologyProject Development Process
Project Management Process
Quality Assurance
Portfolio and ClientsOur Clients
Case Studies
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May 2015
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CONTENTS
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Blackbuck Engineers & Company
“Any sufficiently advanced technology is indistinguishable from magic.”
Blackbuck Engineers & Company is founded in such spirit. We are passionate about high technology and futuristic R&D
projects. Our strength lies in multi and interdisciplinary capabilities across engineering disciplines and functional
modules. Blackbucks employs engineers who have research focus, strong at engineering design. Our staff includes more
of Masters and Ph.D. level engineers. Blackbucks is passionate about pushing the limits of world-class technology, so
our customers can turn their dream into beautiful design concepts and then into successful, innovative products.
We operate in two divisions:
Blackbuck R&D labs - Blackbuck R&D labs aims at raising the bar in engineering education in India. Blackbucks is into
R&D and real-time application development services to Engineering students. We transform ideas of the students into
reality and if we could manage to get investments for any of the products, the revenues are shared with the college and
students.
Blackbuck Engineers - By virtue of working in R&D in academia we have gained expertise in latest, cutting edge
technologies. Our methodologies are meticulous and research-oriented. We work on various technologies that include
Big Data, IoT, Web application and mobile application development and Engineering Design and Analysis Services.
In our endeavor to establish a global standard organization, we are now operational in UK. Looking forward to establish
our presence in US and Australia in 2015.
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May 2015
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For more information: www.theblackbucks.com
Expertise - Big Data/Hadoop, Data Management, Data Warehousing & Business Intelligence , NoSQL
and Analytics , Operations Research
Vice President, TDWI Chapter (India) ; Microsoft Certified (1996) & Oracle Certified (2003)
M Tech , IIT Kharagpur. All India rank 15 in GATE
Master of Computer Sciences | MBA from ISB 2010 | Founder, Blackbuck Engineers & Company
Interested in Internet of Things, Mobility and Big Data. Passionate about Engineering Services
Extensive global work experience with Satyam, Wipro and Microsoft
Anuradha Thota. MD & CEO
Dr. Pradeep Racherla has taken up the role after doing extensive research in marketing research and
being a renowned scholar and professor at University of Texas,
Surya Putchala, Nextwave | Director Advisory | Implementation Partner for Big Data
Pradeep Racherla | Director Advisory for SMAC
Icon of academic excellence | PhD and Masters from IIT. 25 years of experiences in industry,
entrepreneurship and education | Specialties: Market positioning, New strategy development particularly
related to higher education in management and technology
Dr. Narasimhan R, CEO Nived | Director Advisory for Engineering Services
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May 2015
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LEADERSHIP TEAM
Well trained 25+ team of people located in Hyderabad with capability quickly ramp up operations
Most with at least a Masters Degrees or Industry recognized Certifications
Multi-skilled with diverse industry experience
Individual expertise spans Analytics, Consulting, IT Design & development & Business Analysis
Previous experience includes blue-chip companies (GE, Standard Chartered Bank, Fidelity, Amex,
Wipro, Oracle, Citigroup, Deutsche Bank, Wal-Mart, JC Penny, Home Depot, GAP)
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PEOPLE CAPABILITY: SUMMARY
Deliver outcomes
We don’t believe in delivering projects. We believe in delivering outcome and while delivering
the best outcome we share your vision and mission in delivering results rather than pieces of
work.
Trust
We believe in trust. It is a precious commodity in the world today and we value it highly. We
always act with transparency and integrity, demonstrating mutual respect in all relationships.
Flexibility
From our experience we are aware that no product / project is defined precisely and accurately
before project start. We will b flexible in incorporating relevant changes while we head on
towards project fulfillment.
Innovation
We believe in innovation. It keeps us sharp. Positive. Creative. Enthusiastic. A cut above the
rest. We welcome fresh ideas and inventive solutions. It keeps us evolving, seeking to improve
and meeting new challenges.
Social Wellbeing
As a company we are much worried and concerned with the farmer suicides in Telangana and
Andhra Pradesh. We donate 10% of our earnings in our education division to the farmers.
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OUR SHARED VALUES
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Offerings
Manufacturing, Aerospace,
Defense , Automotive
Embedded Systems, VLSI
Digital Image and Signal Processing
Big Data & Analytics, Mobile, Web
technologies and Internet of Things
Software Product
Development
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OUR FOCUS AREAS
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CUSTOM APPLICATION
DEVELOPMENT
Build enterprise applications tailor
made to your business
requirements
Based on industry standard
quality frameworks
Modular, secure applications that
focus on superior user experience
APPLICATION
MAINTENANCE
Maintenance and
enhancement of your
applications in global delivery
model
Ensure evolving with your
business
Reduce business down time
APPLICATION
REENGINEERING
Modernize legacy systems
Reduce inefficiency that arises
from multiple technology
platforms, lack of integration
and web capabilities
CONTENT DEVELOPMENT
For successful large offshore projects with stringent
timelines:
Customized Instructional Designing Services
Authoring Developing
Animation Production
Localization
e-Publishing
PACKAGED
SERVICES
Implement off-the-shelf
application packages
Realize value through cutting
edge technologies
MANAGEMENT
CONSULTING
Strategy to realize
measurable business value
from IT-enabled investments
Business analytics and
intelligence, process
automation, mobility, GPS
and related solutions
SOLUTION OFFERINGS
ENTERPRISE RESOURCE PLANNING
INVENTORY & MATERIAL
MANAGEMENTHandle materials control requirements of
a factory ; Multi-warehouse stock
handling; generate stock analysis
reports; consumption forecast with the
aid of reorder Level, minimum and
maximum levels; comparative study of
actual to planned consumption
PURCHASES & IMPORTSVendor evaluation; supplier
performance; monitor purchase orders
and raise invoices; Imports module
helps in dealing with bank transaction
related to letter of credit and shipments
PLANT MAINTENANCEMaintenance of high-end very
expensive machinery. The solution
aims at reducing unpredicted
downtime of the machinery.
Provides a full, clear view of
organization’s asset infrastructure
and the workforce maintaining it.
HUMAN RESOURCESHandling recruitments and exits,
payroll, leaves management,
maintain contacts, implement
organization policies in the system
SALES & DISTRIBUTION,
EXPORTSBest practices in asset management,
developing asset maintenance
strategies, utilization and performance
analysis of the assets in order to optimize
the value and life of the asset
FINANCE AND ACCOUNTSIntegrated with all other modules
Finance & Accounts helps organization
to make ratio analyses, budgeting,
analyze cash flow, funds flow,
investments and loans
QUALITY CONTROLTrack quality of production, grade the
output and capture analysis of low
quality output
VEHICLE MANAGEMENT
SYSTEMMaintain bookings, travels, freight
details, vehicle, driver and
destinations information and
schedule transport in an optimized
way. Maintain Information like
vehicle purchase, spare parts,
maintenance information and other
day to day operations
Home grown ERP applications in .NET as well as open source. Implementation of SAP, Oracle Applications
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You've got the idea. Blackbucks can make it happen.
At Blackbucks, we are best at product development because we share the soul behind and beyond the requirements.
We can offer a wealth of experience in the design and development of products. We also provide our strategic inputs
into product design through our management panel from ISB and IIMs.
Mass-Market Application Development -
Special Requirements
Creating software programs that will be installed and used by thousands - or
millions - of people brings special requirements
• Scalability, Performance are very important on both web and mobile
app
• Seamless integration of all platforms
• One click functionality and design for end users
• Globalization and languages should be incorporated.
• The product often needs to be designed to work on multiple versions
of OS.
• Security is a big consideration.
• Testing of the software demands a lot of attention to ensure reliability.
• Copy protection should be considered.
Blackbucks has a unique expertise in this area.
PRODUCT DEVELOPMENT
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TECHNOLOGIES
Upgrading to Cloudera Service Provider.
We just have 6 Cloudera certified
professionals.
We have just upgraded out partnership
to “Consulting Partner”. We want to
deploy Client PoCs on AWS.
We are in discussion about the
partnership. We are closing this in
couple of weeks
We have a great relationship with Neo4j.
We are involved with their evangelism,
Sales lead generation and capability
building to serve future customers
We have a great relationship with
gramener. We are involved with their
evangelism, Sales lead generation and
capability sharing and co-marketing.
We are in discussion about the
partnership. We are closing this in
couple of weeks. Signed the NDAs.
Ready Level partnership with MongoDB.
We are currently discussion a sale with
a potential customer.
We are in discussion about the
partnership. We are closing this in
couple of weeks
We are Consulting partners for
Pentaho
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TECHNOLOGY PARTNERS
Methodologies
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• For all of our customers, we are able to
adapt to their software development
processes and cultures
• But we also bring a set of knowledge
and good practices we have acquired
and learned over time, which all of our
developers are trained to use: We have
developed a framework of our own
based on SIX SIGMA and LEAN.
• Our development methodology is based
on practices and methods described in
"Agile Methodologies".
PROJECT DEVELOPMENT PROCESS
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PROJECT MANAGEMENT PROCESS
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QUALITY PEOPLEThe quality of our service is defined by the quality of our people. Our software engineers, architects, domain experts
and project managers are of the highest caliber. Everyone at Scott Logic has a true passion for technology,
underpinned by real-world enterprise experience and high-level academic qualifications. Our consultants are good
communicators who can quickly gain a real understanding of your business domain in order to solve the technical
challenges.
DEPTH OF KNOWLEDGEWe have deep knowledge in a broad range of technologies, architectures, and methodologies spanning both front- and
back-end development. Our exposure also spans a range of business domains. We are thought leaders with an active
program of R&D which keeps us at the forefront of new and emerging technologies. We encourage certification at all
levels, from developers to project managers.
A RANGE OF SOLUTIONSNot only offering bespoke software development, our software solutions span from project delivery and software
consulting to user experience design.
STABILITYWe have a large pool of consultants based at Hyderabad, with excellent staff retention. Our teams build long lasting
relationships with our clients with engagements often spanning multiple projects over a number of years.
BLACKBUCKS ADVANTAGE
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Clients and Case Studies
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DEV PARTNERS TO:
• Bharat Heavy Electricals Ltd. (Public
Sector. Known as one of the 9 gems of
India)
• Nagarjuna Fertilizers and Chemicals
Ltd.
• Election Commission, Chennai
(Government)
• Cyber Crime Hyderabad (Government)
• Nived Services
• StreetByte
• Sead Group (NGO)
• Holy TV (Media)
• Shubham Constructions
• Ideas that work
• Zettamine
TRAINING PARTNERS TO:
• Sreenidhi Institute of Science and
Technology
• Lords Engineering College
• Aristotle Management College
• CMR Technical Campus
• CMRIT
• Malla Reddy Engineering College
• VNR VJIET
• K L University
• J. B. Group
• G. Pulla Reddy College of
Engineering & Technology
• Brilliant Engineering Colleges
• Sri Dattha Group of Institutions
• Hyderabad Institute of Technology &
Management
• K. G. Reddy Engineering College
• G. Pullaiah College of Engineering &
Technology
• Bhaskar Engineering College
• Vignana Bharathi Institute of
Technology
• K. V. Subba Reddy Institute of
Technology
• Swami Vivekananda Institute of
Technology
• Srinivasa Engineering College
• Nimra College of Engineering
• St. Peters Engineering College
• Narasaraopet Engineering College
• Mittalpalli College of Engineering
• BVC Group of Colleges
• Vidya Vikas Engineering College
CLIENTS
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BIG DATA SPECIFIC CLIENTS
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The Client is one of the largest Food and Beverages Company operating in India. They ran many multi-media campaigns in
the past. The campaigns have recently been expanded to Social Media. They wanted Campaign measurements for Social
Media; particularly, twitter. The sporting event is IPL spanning 45 days, consumers exceeding 1 Billion and twitter base about
20 Million. The goal is to correlate the TRP ratings that comes from the Television and the Social Media Adoption
To analyze data from twitter before and after the campaign.
To understand how well people relate the campaign
Understand associations of the Campaign to the products.
This pilot will be enhanced to other SM depending on the
successful implementation of this project and model.
Correlate the effectiveness of SM with other marketing
channels.
Get a sense of total cost of eye balls.
Help budget the spend on future Social Media Campaigns.
Market Segmentation and Product Positioning
The challenge is mining the entire micro blogging site for the
relevant information as well as a specific hash tag related to
the products.
Understand the reach and impact of the campaign.
Understand how well people were able to relate the
campaign to company's products.
Scope
Approach and Deliverables
Implemented a generic framework of APIs to collect the data
from Social Networking sites.
Created several reports like Sentiment trending, tweet
volumes, Consumer engagement etc.,
Used text analytics to quantify the online presence of the
product / company.
Hypothesized and validated the models that measure the
association between the campaign and company’s products.
Developed a model to evaluate the success of the
campaign and gauged the level of marketing awareness (lift)
of its products as created through the campaign.
Developed a Social Influence graph for further incentivizing
and product positioning.
Outcomes
Business Drivers
A Large Food and Beverages Organization
Technologies
Hadoop (MapReduce, Hive,
Pig)
R, Python (NumPy)
Neo4j
Java
Methods
AWACS
INCESS
Principal Component Analysis
Naïve Bayes Classifier
Rocchio Algorithm
Accelerators
SMFetch
TextMiner
TweetSense
ZMClassifier
DataCleanse
SOCIAL MEDIA ANALYTICS
This Organization receives Call Data Records from multiple telecom providers and are mandated to monitor the behavior of
various entities and identify forming of suspicious networks of people. The call records provided are limited by the geographic
coverage (say - city, state, region) as well as the time range. There are over 2 Billion CDRs and 200 Million unique contacts in
them. The goal is to identify close knit communities with certain characteristics in topology and features.
Identify tightly knit in sizes from 3 – 10 and Develop an
automation of this group analysis
Reduce the time to compute either using new computing
approach and/or software/Hardware solution
Ability to query data from either relations, characteristics or
topology
Create visualization and traversal of groups with ability to
drill down to any detail.
Reduce the time to compute, which using traditional RDBMS
is taking enormous time to complete despite using state of
the art Hardware and Software platforms.
Segment different communities for a given network
characteristics and an ability to query for certain
characteristics and features.
Operationalize the Community detection
Scope
Technologies
Hadoop (MapReduce, Hive,
HBase)
Neo4j
Java
MySQL
Approach and Deliverables
Considered this as a graph problem and suggested 2
methods one, using Hadoop MapReduce and another using
Graph Database.
Implemented MapReduce on HBase and implementing edge
removal (ER) of graph processing
Visualization was performed using Gramener’s graph
engine.
Identified the groups of 3-10 after processing 2Billion
records under 120 min.
Created the ability to perform graph searches.
Automated the identification of groups on a daily basis by
means of creating trending reports on the suspicious
groups.
Outcomes
Methods/Algorithms
Community detection
DataCleanse
This section will include
Methods, Accelerators
used;Algorithms deployed
Business Drivers
An Intelligence Organization
COMMUNITY DETECTION
The Client is one of the largest Job Portal operating in India. Their revenue comes from two sources. One from the premium
services they provide the job seeker finding them the right position and the service charges for finding the right candidate for
the employer. It is critical for this portal not only to acquire job seekers and employers but also, their ability to retain them. The
job portal has many program to actively engage job seekers. One of the activities is to regular communication on the jobs that
an active seeker may be interested.
To analyze data from twitter before and after the campaign.
To understand how well people were able to relate
Understand the associations of Campaign to the products.
This pilot will be enhanced to other SM depending on the
successful implementation of this project and model.
Correlate the effectiveness of SM with other marketing
channels.
Get a sense of total cost of eye balls.
A lost consumer is 8 times harder to re-acquire. The goal
for this job portal is to increase the life time value of a job
seeker who may result in multiple channels for revenue.
Ability to identify and recommend right candidates to the
employer with a high conversion ratio.
Identify most relevant jobs (in appropriate time) for the job
seeker.
Engage with all the stakeholders with various channels.
Scope
Technologies
Hadoop (MapReduce, Hive,
Pig)
Solr
Mahout
MongoDB
MySQL
Approach and Deliverables
Index keyword for the Job resume
Store Document Database using Mongo for easy retrieval
and HTML rendering
Two way recommender engine. Jobs to Jobseeker and
Jobseeker to a Job using Mahout
Create a separate recommender for Inactive Job Seekers
Interesting candidates for employers with high recruitment
needs.
Developed a model to evaluate the success of the
campaign and gauged the level of marketing awareness (lift)
of its products as created through the campaign.
Developed a Social Influence graph for further incentivizing
and product positioning.
Outcomes
Methods/Algorithms
Recommender
Accelerators
DataCleanse
Business Drivers
A Job Portal
RECOMMENDER ENGINE
Creating software programs that will be installed and used
by thousands - or millions - of people brings special
requirements:
• Scalability, Performance are very important
• Globalization and languages should be incorporated.
• The product often needs to be designed to work on
multiple versions of Windows – sometimes it must work
on Linux and Mac too.
• Security is a big consideration – most major companies
now impose strict rules on how software can be installed,
and the software installation program must work reliably
in all cases.
• Upgrades and updates must be planned for – the
program may need a special “check for updates”
function.
• Often, the company behind the product needs to
consider how to charge their end customers. Frequently,
an online store and invoicing system is required.
• Copy protection should be considered.
Blackbucks has a unique expertise in this area: Whether
your software product is only at the concept stage, or you
have a fully documented specification, you can be confident
that with Blackbucks you'll be in safe hands.
Case Study
We have recently developed an application for Nived
Services. The tools used are as below:
Frontend
Angular JS. Theme/template built with Twitter Bootstrap
Backend
REST API implemented in PHP using CodeIgnitor
Framework
MySQL for database
Build Tools
Grunt; Bower(Package manager); GIT (Bitbucket)
NiVeD is promoted by a group of highly qualified and
committed individuals. Conceptualized as an instrument of
change, NiVeD believes that knowledge is the key to
prosperity and has a vision to establish and operate world-
class business processes. NiVeD seeks to build its business
through partnerships, collaboration and cooperation.
Located in Chennai, India, NiVeD builds its business
processes on high quality human resources available in
Hyderabad, Bangalore, and other premier cities.
NOWAYT – ECOMMERCE AND MOBILE APPLICATION
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W I T H Y O U , I N Y O U R P U R S U I T O F E X C E L L E N C E
M: +91 9000 70 10 20
W: theblackbucks.com