Jason FoxWebsite: www.JasonFox.me
Email: [email protected]
Twitter: @JasonFox_me
Twitter Conversation: #Blog4Biz
Who Is Tired Of Talking About Social
Media?
Blogging For BusinessBlog + Email = The 1- 2 Punch
Blogging For BusinessWhy a Blog?
Blogging For BusinessWhy a Blog?
Blogging For BusinessWhy Email?
• Facebook Accounts – 800 Million Email Accounts – 3 Billion• 44% of email users said email inspired
at least one online purchase and 41% said it prompted at least one offline purchase. –www.jupiterresearch.com.
• From Merkle’s View from the Inbox – 50% of respondents bought something based on permission based email. – www.merkleinc.com/inboxwhitepaper/
Blogging For Business1 - Your Blog is Rome…
Social Media
Pay Per ClickDirect
Mailers
Craigslist
FliersEmail
SEO Ads
All Roads Lead To Rome
Blogging For Business1 – Your Blog Collects Emails Not Sales
Lead Capture:
• IDX – The MLS Data On Your Blog• Subscribe To Your Newsletter• Offer Your Expert Information In
Exchange For An Email• Run A Contest• Contact Us Page
95% Of People On The Internet Are In Research Mode5% Are In Sales Mode
Blogging For Business2 – You Have An Email Now What?
Blogging For Business2 – Nurture The Relationship
• Send An Email A Week• Written By You• Written As Though You Are Talking To Them• Full Of Good Information• With A CALL TO ACTION
Blogging For BusinessHow to Blog
• NO SELLING ALLOWED in blog posts• Text – 4-800 Words + 1 Picture (Skimming)• Video – Youtube• Pictures – SmartPhone• Think About What Questions Your Clients Ask
You Every Day… and Write or Film the Answer• Written By You• Written As Though You Were Talking To Your
Client• Ask Questions and Answer Them• Provide Data To Back Up Your Story• Provide Interviews or Testimonials• Once A Week
Blogging For BusinessHow to Blog
Blogging For BusinessRoads To Rome
• 1 Blog Post Per Week• Syndicate Blog To Facebook, Linkedin, and
Twitter• Youtube Video Campaign• SEO Campaign• Pay Per Click Campaign• Direct Mailers• Craigslist• Social Media Marketing• Word Of Mouth• Press Release• Listings (IDX)• Open Homes• Advertisements (Zillow, Trulia, Realtor.com)
Blogging For BusinessRecap
• Your Blog Is Rome• All Marketing Leads To
Rome• Your Blog Captures
Emails• Emails Are Dropped Into
An Email Service• Emails Nurture The
Relationship And Keep You Top Of Mind
5% In Sales Mode
Blogging For BusinessQ&A
www.JasonFox.meThank You!