New Media Tools for Preservation Projects
Getting the most out of an Internet that changes every second
Christine Halvorson Halvorson New Media halvorsonnewmedia.com
What we’ll cover…sort of
• Podcasts audio files posted on the internet for others to listen to; an iPod need not be involved
• MySpace/Facebook= ask anybody under 20
• Wouldn’t recommend nonprofits enter this territoryYouTube
• You gotta be on YouTube not just because it’s YouTube, but it’s a great way to get a correctly formatted file onto your blog…
• MAKING IT YOUR TELEVISION SHOW
• Which is what I’m really going to talk about..
Preservationists Poll
• Do you have your own website?
• Do you have your own blog?
• Process by which you update it?
• How much does it cost you?
•
Podcasts???
Audio files posted on the Internet for others to listen
to while at their computer or by downloading to a CD or
MP3 player.
An iPod need not be involved
MySpace/Facebook???
ask anybody under 20
Very limited business
application for these tools
YouTube--- YES!
not just because it’s YouTube, but it’s a great way to get a correctly formatted file onto your blog…
MAKING IT YOUR TELEVISION SHOWWhich is what I’m really going to talk about
It’s not just for dancing cats.
Why start a blog?• It’s a website
• Inexpensive
• Easy to update
• Non-technical, yet---your vehicle to multi-media
• Collaborate from anywhere—publicly or privately
• Easy way to document a project from start to finish & keep stakeholders informed
Christine Halvorson Halvorson New Media halvorsonnewmedia.com
• Noun:An on-line web-based log
• Web + log = blog
• Verb: The act of writing in an on-line web log is called blogging
What is a blog?
Build deeper relationships with existing customers/stakeholders; Build new relationships with new customers
Establish yourself as an authority
Communicate “news” that doesn’t quite rise to the level of a press release
Reasons to Consider Blogging
Communicate better with ______________ [the group of your choice]
Keep an on-line record of projects and discussions (formally called “knowledge management blogging”)
Facilitate a project among a lot of team players
It’s easier and more immediate than an e-newsletter
You’ll be prepared to court a younger audience
Reasons to Consider Blogging
Communicate better with ______________ [the group of your choice]
Keep an on-line record of projects and discussions (formally called “knowledge management blogging”)
Facilitate a project among a lot of team players
It’s easier and more immediate than an e-newsletter
Reasons to Consider Blogging
A blog can be your organization’s
• daily newspaper• e-newsletter • press release
distribution center• Record of project
activity
• On-line portfolio• interactive editorial
column• television station• radio station
It’s a hybrid between an e-newsletter, press releases, a chat room, dynamic web content
And, depending upon your needs, could eliminate some of the above
Challenges in doing a blog
• Keeping it up to date. It must be updated frequently or visitors will lose interest
Cool tools
Subscriptions*Visitor countersVoice--record and post by phonePhotosVideosSlide showsPolls--pre-programmed scripts blogpoll.com
Two leading blog programs
• Blogger
• Typepad
• There are others. I don’t like them.
Quick tour of Blogger
Christine Halvorson Halvorson New Media halvorsonnewmedia.com
Enter text here: If you can cut & paste in a word document, you can do this
My recommendation
• 1) Create a fake blog using Blogger, to teach yourself how it all works
• 2) Create a “real” blog using Typepad or Blogger
Christine Halvorson Halvorson New Media halvorsonnewmedia.com
Things to think about before deciding to blog
• Your time
• Your equipment—DSL is a necessity
• Who will do the blogging-one person? Team?
• Who has approval authority? Or what is editorial process?
• Plan for soft launch, then regular updates
Halvorson New Media, LLC halvorsonnewmedia.comChristine Halvorson Halvorson New Media halvorsonnewmedia.com
Once you decide
• Tell everyone in “traditional” ways—your email signature; a news release; alert your mailing list if you have one; put graphic on home page
• If you have a relationship with a local reporter, inform him/her to look for updates there
• Put your blog address ON EVERYTHING you do.
Halvorson New Media, LLC halvorsonnewmedia.comChristine Halvorson Halvorson New Media halvorsonnewmedia.com
Christine Halvorson Halvorson New Media