WHY AND HOW TO MAXIMIZE A
NON-PROFIT BLOG
Clay Schossow
Overview
Why blog?
What are the goals of a post?
What elements are most important?
How to promote posts?
Why Blog?
Dynamic ContentGood for both visitors and Google
Provides a helpful resource
More content on site for people and bots
Long-term search traffic
How does Google work? PageRank
Links in from outside sources & networks
Keyword rich content
Linking between posts & anchor text
Each piece of content is like an annuity
What are the goals of a post? Help out visitors w/ interesting
content
Get links into post
Get passed around social networks
Rank well for targeted term in search
The Art of a Post Descriptive title
Lures readers Most impt. on-page search engine element
Include an image
Break up big content blocks (h2’s, etc.)
Call for participation
Achieving long-term success All comes back to good content
Leads to links, social sharing, & subscribers
Provide insights not just summaries
Take a stand
Quality is better than quantity
How to Promote Posts
Non-Profit Network
Individual Author Networks
Niche, relevant channels: Jumo, LinkedIn Questions, Quora
Recap Create good content and optimization
largely will happen on its own
Each post will continue paying dividends
Blog is its own medium w/ own rules
Promote content and ask for feedback