Blogs: Only bec
ause you wan
t to,
not because
we said to
2
Prospects and customers can communicate with you
People can comment/discuss the topics you driveEngaging in conversations with your prospects and customersPeople have grown to expect this type of interaction
The case for having a blog
3
Blogs make your company more personal, positive and proficient
Customers and prospects can put a face and personality with your brandYour company and brand becomes more relatable
Blogs provide an outlet for thought leadership
You can establish a position of expertise in your particular field
The case for having a blog continued
4
Fears of blogging
You won’t be able to control what people say about your company
Online reputation management is importantTools like Google email alerts help you find out what people are saying about you and your productsAddress problems and complaints through a blog entry
5
You have a blog, now what?
Have a policy in the employee handbook pertaining to blogs
Tell employees what they can and cannot do or sayYou can specifically restrict protected information, avoid potential leaks
Be careful not to stifle employees’ desire to blog about workThis helps overcome the fear of not being in control of what is said about your company
6
When and what to write
5 to 1 ratio of personal to businessMake it personable, but don’t forget the purpose
Don’t be too formalYou want to engage people, not bore them
Post on a regular basis- at least twice a month
Better: once or twice a week
Take the blog down if you can’t keep up
7
Help people find your blog
Integrate your blog with other social media
Facebook, LinkedIn, Twitter and othersPromote your blog and let people know how to find it
Link to and discuss other blogs within your industrySearch engine optimization helps people stumble across your blogMake your headlines keyword rich so they will be searchable in sites like Digg, Delicious and StumbleUpon
8
What not to do
Don’t be negativeWrite about thing you like, not things you hate
Don’t disclose sensitive company informationAvoid taking or discussing extreme religious / political positionsDon’t make it seem forcedConvey a passion for your brand and desire to do what you are doing
9
Successful blogs
Convey a sense ofBrand evangelismThought leadership
10
Call to action
Full Report-http://crunk.starrtincup.com/blogsWilliam TincupW: www.starrtincup.comE: [email protected]: 817-204-0400