Download pdf - BlogWell Chicago Social Media Case Study: Allstate, presented by Lizzy Schreier

How Big Companies Use Social MediaJanuary 22, 2009 | Chicago

Lizzie Schreier Allstate

Getting Started in Social Media Without Freaking Out Legal,

Leadership, or Liability Teams

So I’m in this meeting…

http://images.google.com/imgres?imgurl=http://images.oldhouseweb.com/stories/bitmaps/10152/repairs.jpg&imgrefurl=http://www.oldhouseweb.com/stories/Detailed/12203.shtml&h=459&w=366&sz=30&hl=en&start=10&tbnid=Brqoojx3FD6HUM:&tbnh=128&tbnw=102&prev=/images%3Fq%3Dbrick%2Band%2Bmortar%26gbv%3D2%26hl%3Den%26sa%3DG

True or False

You Decide

5 Winning Tips for Getting Legal On Board

Top 5 Tips for Legal

http://www.spg-legal.com/img/theme/LEGAL_MAIN.jpg


Legal Tip # 1

Consultative Sales 101:

Fact Finding


Legal Tip # 2

Educate


Legal Tip # 3

Choose Your Words Wisely


Legal Tip # 4

Walk Before RunningIf you need to do that, that is…..


Legal Tip # 5

Prove

Communicate

Enhance

Repeat


Leadership Support

Top 3 Tips


Leadership Tip # 1

Understand your Audience


Leadership Tip # 2

Communicate in their Terms


Leadership Tip # 3

Prove

Communicate

Enhance

Repeat

Today

http://images.google.com/imgres?imgurl=http://www-images.warwick.ac.uk/fac/sci/whri/about/staff/bbrak/seedlings_014.jpg&imgrefurl=http://www2.warwick.ac.uk/fac/sci/whri/about/staff/bbrak/&h=1536&w=2048&sz=859&hl=en&start=2&tbnid=xdVPNghWWnnZzM:&tbnh=113&tbnw=150&prev=/images%3Fq%3Dseedlings%26gbv%3D2%26hl%3Den

Forum (baby step 1)

Crawl

www.vehiclevibes.com

Slow Walk

Next?

http://images.google.com/imgres?imgurl=http://www.jimreyna.com/images/pl_opportunity.jpg&imgrefurl=http://www.jimreyna.com/soc-three.html&h=601&w=798&sz=585&hl=en&start=4&tbnid=yH1fIX7y9lIe_M:&tbnh=108&tbnw=143&prev=/images%3Fq%3Dopportunity%26gbv%3D2%26hl%3Den

Ask Away…

http://images.google.com/imgres?imgurl=http://www.toastmasters.org/OtherImages/MemberQuestions.aspx&imgrefurl=http://www.toastmasters.org/departments.aspx&h=393&w=339&sz=74&hl=en&start=4&tbnid=YC-CDIXxwcqnGM:&tbnh=124&tbnw=107&prev=/images%3Fq%3Dquestions%26gbv%3D2%26hl%3Den