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Blueprint To Build �The Perfect Perfect Tweet
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@GerryMoran
By @GerryMoran SCALE: < 120 Characters
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Social Media Blueprint How To Build The
Perfect Tweet
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Message. Use good punctuation including capital letters, no txt speak and avoid ALL CAPS
Craft Your Messaging
MarketingThink.com | Social Media & Marketing Coaching Blog
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@GerryMoran
Coaching: Do not abbreviate anything other than numbers (e.g., 6 instead of six)
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Blogging Session #1
Optimize Your Links
Links. Shorten all URLs to increase Tweet space and track performance
Coaching: Studies show Bit.ly links generate the most retweets
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@GerryMoran
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Send People To A Destination
Destination. Make 90% of your Tweets link to articles, blog posts, pictures or videos that relate to your message
Coaching: Links do not always have to be at the end of a Tweet
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@GerryMoran
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Leave Space To Retweet
Retweet Space. Leave > 20 characters for retweeters to add their message
Coaching: Make sure to say thank you for each RT!
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@GerryMoran
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Topics | Keywords | Editorial Calendar
Use Your Own Voice
Tone. Use your own voice in a professional way to add some personality
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@GerryMoran
Coaching: Get someone to regularly review your style
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Retweet & Mention Your Audience
Mentions & RTs. Use Mentions and RTs to call out authors (e.g., @GerryMoran)
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@GerryMoran
Coaching: Add your own messaging to RT’s
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Hashtag To Extend Reach
Hashtags. Include 1-2 hashtags in each message to extend reach to non-followers
MarketingThink.com | Social Media & Marketing Coaching Blog
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@GerryMoran
Coaching. Include hashtags in the message body and avoid adding them at the end of a Tweet
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Focus On Your Format
Format. Use a mix of headlines, questions and facts & figures to drive clicks and RT’s
MarketingThink.com | Social Media & Marketing Coaching Blog
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@GerryMoran
Coaching. Monitor your Tweet performance to make format changes
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Clear Call To Action
Call To Action. Tell readers what you want them to do
MarketingThink.com | Social Media & Marketing Coaching Blog
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@GerryMoran
Coaching. Place ‘[ ]’ around the deliverable to drive additional action (e.g., [Blog])
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Copyright ®
2013 Gerry M
oran | All R
ights Reserved | m
oran.gerry@gm
ail.com
By @GerryMoran SCALE: <120 characters
Another�MarketingThink.com�
Social Media Blueprint How To Build The
Perfect Tweet
MarketingThink.com
Please pass this blueprint on to help build better social media messaging throughout the world!
Reach me @GerryMoran with any questions!
Rev. Feb. 22, 2013
Call To Action. Tell readers what you want them to do
Coaching: Place “[ ]” around the deliverable to drive additional action (e.g., [Blog])
MESSAGE LINK
Hashtags. Include 1-2 in each message to increase reach among non-followers
Coaching: Include hashtags in body of message and avoid adding them at end of tweet
Links. Shorten all URLs
Coaching. Studies show Bit.ly links generate the most retweets
Destination. Make 90%+ of your tweets link to articles, blog posts, pictures or video that relate to your message
Coaching: Links do not always have to be at the end of a tweet
Retweet Space. Leave > 20 characters for retweeters to add content
Coaching: Make sure to say thank you for each RT!
Tone: Use your own voice in a professional way to add some personality
Coaching: Get someone to review your style
Mentions & RTs. Use these to call out authors (e.g., @GerryMoran)
Coaching: Add your own messaging to RTs
Message. Use good punctuation including capital letters, no txt speak and avoid all caps!
Coaching. Do not abbreviate anything other than numbers (e.g., 6 instead of six)
(<100 characters) (20 char.) BLANK (20 char.)
Format. Use a mix of headlines, questions and facts & figures to drive clicks and RTs
Coaching. Monitor your tweet performance to make format changes
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@GerryMoran
@GerryMoran�[email protected]
MarketingThink.com�Social Media And Marketing Coaching Blog
Thanks!
Contact me at 215-817-4085 to set up a Twitter tune-up or a social media coaching session.
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