BRAND A type of product manufactured by a particular company under a particular name , sign , symbol , or design used to identify the products .
Brand Building
It is a process of creating value to consumers.
Why branding is so important?
But branding is to make relationship between customers and product by creating value, loyalty, expectation of personal’s gut feeling , emotional and also reduce decision making time on buying hundreds available options in market.
Improving Brand Unique identity.
Selection of Brand Name
1 ) Chavrolet launched “NOVA” in Spanish the brand means “Does not work”!
2) Volkswagen with it “Jetta” model, which means
bad luck in Italy
DEFINE YOUR BRANDDIFFERENTIATE AND POSITION YOUR BRANDBUILD AND EXPOSE YOUR BRANDPERSONALIZE YOUR BRANDREVIEW YOUR BRAND
5 Effective Brand Building Strategies to
Attract Customers
Determines what your brand truly stands for and what is important for your brand (brand values).
Define Your Brand
Differentiate and Position Your Brand
attract attention and stand out from competitors
you have to create a unique advantage in the mind of consumers ( brand colors , logos ,Packing..)
Once you come up with a unique value proposition, you should use a good branding strategy to position your brand in a way that will help consumers see and appreciate the greater value of your brand over competing ones in the market.
You can use promotional channels, blogs, forums, and social media (LinkedIn, Twitter and Facebook) to create a voice for your personal or business brand.
Build and Expose your Brand
Personalize your Brand
brand to be successful, then you have to personalize
Let consumers see and experience the personality of your brand in its entirety
Review Your Brand
Depending on your brand strategies, your brand
will either grow in strength, or remain dormant.
In the brand cycle, new events, changes, and
circumstances bring challenges andopportunities to enhance the value of
your brand or re-establish it.The best way of ensuring brand growth
is reviewing your activities and evaluating your successes
Himalaya
Brand identityThe himalaya logo is a visual definition identity
The leaf that forms the crossbar of letter H evokes the company’s focus on Herbal healthcare
The teal green color represents proximity to nature
Con’
Its focus on launching differentiated products using company’s Herbal positioning
Marketing is Mainly focused on engaging the customer, creating awareness for the products and increasing availability and accessibility
Underlying message of the ads
“give yourself a fresh start”
The message will be be the natural youGive up on chemical moisturizers
Marketing and communication tools and strategies
Print adsOutdoor adsRadio adsConsumer promotion
Conclusion
Now a days huge customers wants branded product
Brand creates a Personality and a life for your products
Branding is essential to your Success in the marketplace
Reference:www.mindtools.com www.ahundredmonkeys.comwww.brandchannel.comwww.insurancejournal.com
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