BRAND EXPERIENCE.
SARINA MEESTER 06 MARCH 2015
INTRODUCTION. . BRANDING . DEFINING AN IDENTITY . BRAND BASICS
• BRAND NAME • SLOGAN • LOGO
. CREATING EXPERIENCES
. SHARE | CONNECT
BRANDING.
WHAT’S THE FIRST IMAGE THAT POPS IN YOUR MIND IF I WOULD MENTION THE BRAND NAME...
NIKE
THE SWOOSH ONE OF THE MOST RECOGNIZES BRAND LOGOS IN THE WORLD
YOUR FIRST EXPERIENCE WITH THIS BRAND NIKE GREATNESS AD
PEOPLE ARE ALWAYS THE START TO FINISH
OF A BRAND
Branding is what
people say about you when you are
not in the room JEFF BEZOS | FOUNDER OF AMAZON
“
”
7 SECONDS TO MAKE A GOOD FIRST IMPRESSION
In order to be
irreplaceable one must always be
different
“
”
COCO CHANNEL
DEFINING AN IDENTITY.
It's about bringing
who you are
to what you do
and how you do it
“
” SARINA MEESTER
DEFINING AN IDENTITY.
. WHAT’S THE BRAND’S PURPOSE?
. HOW SHOULD IT BE HANDLED?
. WHAT MAKES THE BRAND UNIQUE?
. WHO SHOULD BE ATTRACTED BY IT?
. WHAT ARE THE MEANS OF COMMUNICATION?
IF You don´t stand for something,
you´ll fall for anything
“
” PETER MARSHALL
BRAND BASICS.
BRAND BASICS. . BRAND NAME . SLOGAN . LOGO
BRAND BASICS. . BRAND NAME . SLOGAN . LOGO
VOLKSWAGEN ( PEOPLE’S CAR ) AUTOMOTIVE MANUFACTURING COMPANY
YOUTUBE VIDEO SHARING SERVICE
BRAND BASICS. . BRAND NAME . SLOGAN . LOGO
TO EMBRACE THE HUMAN SPIRIT AND LET IT FLY
“
”
VIRGIN AIRLINE COMPANY
JUST DO IT. “ ”
NIKE – JUST DO IT - CAMPAIGN SPORT MANUFACTURER
TO BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* OF THE WORLD
*IF YOU HAVE A BODY YOU ARE AN ATHLETE
“
”
NIKE - MISSION SPORT MANUFACTURER
BRAND BASICS. . BRAND NAME . SLOGAN . LOGO
• EFFECTIVE SYMBOL • COLORS • FONT
PEPSI SOFT DRINK MANUFACTURER
APPLE ELECTRONICS MANUFACTURER
BRAND BASICS. . BRAND NAME . SLOGAN . LOGO
• EFFECTIVE SYMBOL • COLORS • FONT
BRAND BASICS. . BRAND NAME . SLOGAN . LOGO
• EFFECTIVE SYMBOL • COLORS • FONT
GUCCI ITALIAN FASHION COMPANY
GUCCI RUINED BY COMIC SANS
FEDEX DELIVERY SERVICES COMPANY
CREATING EXPERIENCES.
MENZIS - HEALTHCARE COMPANY EXAMPLE OF BRINGING A GOOD EXPERIENCE
DOMINOS – PIZZA DELIVERY SERVICE EXAMPLE OF A DAMAGING EXPERIENCE
Your brand is your reputation, it’s how
people experience you
“
”
SARINA MEESTER
SHARE – CONNECT.
80 / 20 CONNECT SHARE
When the stories you tell
reflects the experience you deliver,
your brand shines
“
”
THE END