BrandorBEBrandedHowtoLeverageSocialMediaforCareerSuccess
PresentedbyJ.T.O’Donnell
PleasedonotreuseordistributewithoutconsentformJ.T.O'Donnell.
CareerTruth#1:BrandorBEBranded!
EvoluDonofBranding
1900’s=BrandAwareness
• Features&Benefits• TargetAudience• MarkeDngMaterials
• PRStrategy
2000’s=PersonalBranding
• StrengthsAssessment• BucketList• CareerIdenDtyMaterials
• PBStrategy
WhichOneAreYou?
AndNow?
AndNow!?!?!?!
Here’sWhatYouLookLiketoTHEM!
Leverage&ShowcaseYourIrresisGbleStrengths!
ThisisaTest…
• Facebook• LinkedIn• TwiSer• Blogging• TweeDng• ReTweeDng• TweetFeeding
What’sOnYourTOPFOLD!?(Let’sHopeNOTThis!)
RULE#1:UseOldEnglish• Personalizerequeststoconnect.• Spellcheckanduseprofessionallanguage.
RULE#2:TakeItSlow• Befriendly,notastalker!• Showcharacter,notdesperaDon.
RULE#3:BePolite• EarninvitaDontoaskaquesDonorforhelp.• ADDVALUE&COMPLIMENT!
RULE#4:Pick3&DoThemWell• MUSTDO:LinkedIn&Facebook• HOTTREND:TwiSer• BLOGGING:Alltop.com
RULE#5:ShowcaseYourBrand(HINT:Specialize!)• IdenDfy2‐3strengths.• SoundbyteyourCareerStory.
RULE#6:Quality&Consistency=ControlledChaos• 20min/day
• 5new/5old
EXAMPLE#1:She’stheBESTEmployeeINEVERMet• SentLinkedInrequest.• Connectedviae‐mail&sharedheradviceandpromotedwork.• SentinrecommendaDononherbehalf.
EXAMPLE#2:RT’dtoSuccess!• FollowedonTwiSer&retweetedregularly.• StartedDMdialog.• Offeredtoguestpost.
SUMMARY• BrandorbeBranded• Follow6RulestoSuccess
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