BRC April 2019 – March 2020
Lunch with Pippa Hudson on CapeTalk offers listeners respite from
hard news to explore, taste, read and reflect.
The 2-hour program helps listeners navigate life.
Features range from health & wellness to food, DIY and cars.
On Wednesdays award-winning journalist Wendy Knowler
shares interesting case studies as part of ConsumerTalk.
Philippa (Pippa) Hudson completed her Honours degree in
English at the University of Witwatersrand.
She trained in radio news at Johannesburg’s ABC Ulwazi
broadcasting school but her on-air career started in 1998 as a
news reporter at Classic FM, and a year later she moved to Cape
Town to join a commercial radio station where she was later
promoted first to News Editor and then to Station Manager in
2003.
Hudson opted for a short break from radio to raise her two
young children, and during this period, developed a successful
freelance business as a journalist and corporate writer. She was
lured back into radio in 2008 by the opportunity to work at
CapeTalk/702 as part of the Eyewitness News team.
“I have always considered these stations to be the premiere
radio news suppliers in South Africa, and the opportunity to get
back on the air and be part of this dynamic team was one I
relished,” she says. “It is a privilege and an exciting new
challenge for me to fulfil the role of lunchtime host.”
Follow Pippa on twitter: @pjchudson
MONDAYS
13:30-14:00 Food - Broken down into 10 mins for a featured cookbook of the
week, and 20 mins covering a food theme and taking listener’s food and
cooking questions with various celebrity chefs such as Zola Nene, Pete
Goffe-Wood, Tjaart Walraven, etc.
14:00-14.20 New Beginnings - Featuring somebody who’s recently
embarked on a new experience, changed their life for the better, or adopted
a radical new approach to some new aspect of their life (eg. health, career,
relationships)
TUESDAYS
13:30-14:00 Fabulous Life -- Looking at finer things in life – art, culture, wine,
whisky, travel, fashion, décor. Listeners will have the opportunity to call in for
advice, tips and more, from the guest.
14:00-14:20 Family Matters - Tackling issues around family relationships –
from parenting, to adult relationships, to caring for the older members of the
family. The slot covers all aspects, including education, children’s books and
entertainment, family friendly activities, and more – and hosts various experts
in each field.
14:40 Fabulous Find -- A featured service, or place that listeners have
nominated for being great at whatever (from a great coffee shop, to a great
butcher, car wash, etc) with a focus on finding hidden gems in our own
backyard.
WEDNESDAYS
13:00-14:00 ConsumerTalk with award-winning journalist Wendy Knowler.
14:00-14:20 Inspiration Wednesdays - Inspiration Wednesdays was designed
to offer listeners some midweek inspiration to help them get over the hump in the
week. Inspirational guests join Pippa for an in-depth discussion into their lives
and what’s made them inspirational.
14:40 Cars - We take listeners questions about everything car-related,
from which car to buy, to what could be wrong with a car.
THURSDAYS
13:30-14:00 DIY - A feature answering all DIY questions our listeners may have.
We have regular experts in topics such as plumbing and electric.
14:00-14:30 Health and Wellness - Focusing on health and answering listener’s
medical questions. Themes are followed each week (ie. optometry, heart
disease, diabetes, etc)
FRIDAYS
13:30-14:00 5 Things To Do - A “what’s on” feature that covers five different events
that listeners should go to.
14:00-14:00 Pippa’s Planet - We start off with a quick 5min interview around green
living or conservation (known as “the green interview”), followed by the gardening
slot loved by all with green fingers – where we have an expert answer listeners’
gardening and plant-related questions
14:40 Music - Talking about (and playing) music that’s both from yesteryear and
present, with music news and listener interaction incorporated. We generally
interview musicians in this slot – from up and coming artists, to world famous
musicians.
SEM
Age
Index
LSM
Index
Index
Ethnicity Gender
0%
80%
3%
17%
African
White
Indian/Asian
Coloured
0
100
200
300
400
500
600
700
800
0%
10%
20%
30%
40%
50%
60%
70%
15-24 25-34 35-44 45-54 55-64 65+
Lis
tener
% A
ge
Age % Index
0
200
400
600
800
1,000
1,200
0%
10%
20%
30%
40%
50%
LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10
Lis
tener
% o
f LS
M
LSM % Index
0
200
400
600
800
1,000
0%
20%
40%
60%
80%
100%
SEM Cluster 1 SEM Cluster 2 SEM Cluster 3 SEM Cluster 4 SEM Cluster 5
Lis
tener
% o
f S
EM
SEM % Index
Ave. Age 61
ACI (Black)
20% 58%42%
BRC RAMS: April 2019 – March 2020
0
2
4
6
8
10
12
14
16
18
Au
die
nce
s in
‘0
00
29 0008 000
Listeners : Monday to Friday (13h00-15h00).
Lunch with Pippa Hudson reaches up to listeners on average between 13h00-13h15.
Early Bfast Pippa Today with Kieno LK PM DriveMoney
ShowTonight with Lester
MoneyShow
Aubrey Mon-
Thu
Sports
Talk The Aubrey Masango Show
Best of CT
Friday
Bfast with Refilwe
` Audience
in 000's
1300-1315 7
1315-1330 8
1330-1345 8
1345-1400 7
1400-1415 6
1415-1430 6
1430-1445 5
1445-1500 5
BRC RAMS: April 2019 – March 2020
www.primediabroadcasting.co.za
Visit our website to find Audience profiles, Footprints, Case studies and more.
We look forward to telling your story…