Ac! 1
Foundation
Brian HalliganCEO & Founder
Hubspot
Massive Marketing Momentum
Brian Halligan @bhalligan
Outbound v Inbound Marketing
6 Steps To Viral Growth
Inbound Marketing Machinery
Traditional Marketing
Traditional Marketing Is Dead
800-555-1234!Annoying!Salesperson!
The Market Is Here Now
Outbound Marketing • Telemarketing
• Trade shows
• Direct mail
• Email Lists
• Print/radio ads
• Traditional PR
Inbound Marketing • SEO / SEM
• Blogging
• Social Media
• Viral Videos
• Freemium
• Trials
6
Transformation
!"#$%&'(# )******************+,-.$/$.%,# !""""""""""""""""""!%,-'(#.%,# #$%#""""""""""""0'$*0'1*!"#$%&'(# 2******************
!"#$%&'(#) )*))+,&'#)+(-.#&,/'0) !"!!!%.1'(#,%.)2-$') !#$%#!!3'$)3'4)5.6'78%.#) )*))
6 Steps To Viral Growth
Step 1
http://www.youtube.com/watch?v=4-lGe5MnBlY
Step 2
• 8 Marketing Tips From An Olympic Gold Medalist
• Vs
• Colleen’s Tuesday AM Thoughts
Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
Blogosphere Virality
Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
Twitter Virality
Step 4
• Valuable • Easy • Prominent • Action Oriented
Inbound Marketing Machinery
Freemium Blog Cmmty SEO Paid
HubSpot Landing Page Leads
Qualified Leads
Demos / Customers
Social
Un-Qualified Leads
Scoring
Nurturing
Did not buy
Modern Marketing System
Marketing
Get Found Content
R Burnes
R Corliss
Freemium
D Zarrella
E Hebert
Convert
J Hopkins
E Mirman
Partners
P Caputa
C Ortenberg
Evangelist
K Knipp
Modern Marketing Org
Leads SLA Drives Sales Hire
Measure Often. Evolve Fast
Donʼt Dip Your Toe In The Water.
Jump in ALL THE WAY.
4,000 Customers
Q1 2007 Q3 2010
Thank You!
“If you wait until there is another case study in your industry, you will be too late”
- Seth Godin