Interview with Bulletproof Brand AmbassadorPurpose, Mission, & Values | Category
Purpose, Mission & Values
To help people perform better, think faster, and live
better...
...using a proven blend of ancient knowledge & brand
new technologies
...tempered by research, science, and measured results from our
customers, top athletes, and medical professionals.
Purpose & Mission
Why
What
How
Values
Our supplements, foods, and technologies are the purest you can get anywhere.
You can expect to feel a difference in how you
perform the first time you experience them.
Environmentally conscious and ethically sourced products build a sustainable foundation for future generations to thrive.
What business are we really in?
Enabling people to control their bodies instead of their bodies controlling them.
A wellness & biohacking lifestyle
Interview with Bulletproof Brand AmbassadorWho Matters Most?
Consumer Insights
Focused on word of mouth
Competitors are those who make oils
Removes Taboo
Life-change
Community Building
Biological Revolution
Marketing: who they think matters most
What we heard
1. The person struggling to get fit/be healthy and
wants to get there
2. The person who is
already super healthy and wants bulletproof to
help them sustain that lifestyle
What we see
Disparity… who’s really being targeted?
Who we think matters mostMind & Body Control Synchronized Mind & Body Mental Clarity & Physical
Wellbeing
Challenge Biology, Intelligence and Strength
“Own your body, don’t let your body own you” - The Everyday Warrior
Trust
The danger: Becoming a fad diet The challenge: Fighting this perception with reviews, marketing, design, UX
The Website: Getting Started
116 Product buckets
104 Food products
25 categories of coffee product…
Where do I start?
Reviews: Are we delivering on our promise?
Most of the time...
● Overall positive reviews
● High quality products
● Taste good
● Improved energy and focus
● Worry-free
...but not all of the time.
● Polarizing flavor
● Quality control & returns
● Doesn’t feel different
● Price