Boost Your Business and Raise Your Profile
with LinkedIn
Des WalshSocial Media Strategist & Business Coach
Terri Cooper Networking BreakfastGold Coast, 16th September, 2011
Disclaimer
This presentation is for information only, should not be taken as representing the official views of
LinkedIn and should not be construed as constituting business or financial advice.
Logos are copyright of the respective companies.
Des Walsh has no business connection with the LinkedIn Corporation.
How I Discovered the Power of LinkedIn
What We'll Cover
5 point success plan Some basics – quickly Some advanced stuff Q & A
1. 100% profile: - personal &
company
2. Build your network strategically
3. Get testimonials
4. Update
5. Participate
5 Point Success Plan
5 Profile Basics
1. Professional Headline
2. Professional photo
3. Summary
4. Specialties
5. Customise web links & profile link
Professional Headline
Status update
Current Positions
Websites & Twitter
Profile link
The Summary
What you do
Your typical clients
Benefits your clients get
URL for more info
Specialties
Company profile
Network Strategy create a network, not a collection
it's not about friends, it's business
you don't have to invite everyone
you don't have to accept every
invitation
be personal (no boilerplate invitations)
participate (in sharing mode)
Options with Invitations to Connect
Inviting to connect
Remind
Flatter
Intrigue
Testimonials (“Recommendations”)
easier to get when you give first
ask for the recommendation you want
wait till they know you before you ask!
Groups
Answers
Polls
Signal
Status Update
Remember the 5 Point Success Plan
1. 100% profile - personal & company
2. Build your network strategically
3. Get testimonials
4. Update
5. Participate
And then there's apps
InMaps from LinkedIn Labs
Linked Leverage™ coaching options
http://deswalsh.com/coaching/linkedin-coaching/
For anyone attending today, special price on my
LinkedIn Profile Makeover
http://deswalsh.com/tcevents
Password as shared at the event (or email me at deswalsh(at)gmail(dot)com
Slides on Slideshare - http://slideshare.net/des
Contacting Des
Most of my social links at http://XeeMe.com/deswalsh
0413 089 355 | [email protected]
http://linkedin.com/in/deswalsh
LinkedIn coaching
http://deswalsh.com/coaching/linkedin-coaching/
Copyright stuff
All logos in this slide deck are copyright the respective
owners. The slide deck is copyright © Des Walsh 2011.
Please ask Des - deswalsh(at)gmail.com - if you wish to
use it for other audiences: permission will not be
unreasonably withheld.
Image credit: Mermaid Beach, by Behzad K, via Flickr, CC
BY 2.0