Business Innovation Platform 企业创新平台
Raymond Choo
Director, Sales Consulting
Oracle Fusion Middleware, Asia Pacific
November 2014
2
Agenda
Introduction to Business Innovation Platform
Enable Digital Business
Streamline ERP
Embrace Cloud
Q&A
颠覆性趋势: 威胁还是机遇?
GLOBALIZATION
9 Billion Internet Devices
in 2012
50 Billion by 2020
INFORMATION EXPLOSION
90% Created within Last Two Years
50X Growth by 2020
RISE OF MOBILITY
6 Billion Mobile Subscribers
87%
of World‘s Population
Mobile Data
Growing 78% CAGR
CLOUD MODERNIZE TO SURVIVE
Lots of
20 year-old Legacy
Applications
Sources: United Nations / International Telecommunications Union, internetworldstats.com, IDC/EMC 2011 Digital Universe Study, 2010 Digital Universe Decade Study, Data rEvolution Sept 2011, CSC's Leading Edge Forum
Portio Research Mobile Factbook 2012, Facebook Director of Global SMB Markets Dan Levy, BIA/Kelsey’s Interactive Local Media West Conference, IDC: “Time for Change: Optimizing Datacenter Infrastructure with Technology Refresh”
90% of new software
delivery for public cloud
Public IT cloud
services will grow to
$107B in 2017
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
企业创新平台
Oracle Confidential – Internal/Restricted/Highly Restricted 4
BUSINESS INNOVATION PLATFORM
DIGITAL ENGAGEMENT
APPLICATION & DATA INTEGRATION IDE
NT
ITY
M
AN
AG
EM
EN
T
SY
ST
EM
S
MA
NA
GE
ME
NT
APPLICATION INFRASTRUCTURE & TOOLS
BUSINESS PROCESS
BUSINESS
ANALYTICS
CONTENT &
COLLABORATION
Banking
Insurance
Utilities
Health Care
Retail / e-tail
Digital Business
Enable Digital Business Streamline ERP Embrace Cloud
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Business Innovation Platform Enable Digital Business
Oracle Confidential – Internal/Restricted/Highly Restricted 5
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
启用数字业务
44% 30% 26%
Shareholder Value
Customer Experience New Business Model Operational Improvement
Revenue
Reduce Cost
• Enhance existing products & Services
• Launch New Products / Services
• Improve the Experience
• Improve Internal Communication
• Enhance Worker Productivity
• Automate Processes
• Transition Physical Products to Digital
• Launch New Models & Businesses
• Expand reach to new Customers & Markets
Source: Sloan Review, MIT 2013
“The use of any digital technology to promote, sell, enhance and innovate products, services and experiences”
Digital Business isn't about digitizing everything in sight, but leveraging digital technologies to offer new and innovative products, services and experiences
Fast Data Social Mobile Cloud IoT
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
多渠道客户体验
• Leading Telco in APAC embarked on a digital transformation driven by customer experience, both internal and external
Oracle Confidential – Internal/Restricted/Highly Restricted 7
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
多渠道客户体验
• Enabled digital business help Telco to better support their BSS from digital marketing, consumer conversion, to customer service
Oracle Confidential – Internal/Restricted/Highly Restricted 8
BUSINESS INNOVATION PLATFORM
DIGITAL ENGAGEMENT
APPLICATION & DATA INTEGRATION IDE
NT
ITY
M
AN
AG
EM
EN
T
SY
ST
EM
S
MA
NA
GE
ME
NT
APPLICATION INFRASTRUCTURE & TOOLS
BUSINESS PROCESS
BUSINESS
ANALYTICS
CONTENT &
COLLABORATION
顾客服务
ERP CRM Legacy
数字营销
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Mainframe
CTG
D
B2
M
Q
CR
M
LU 2
.0
Applications
Core Banking (Deposit, Loan, Cust)
Credit Card
Remittance
Bank Trade
Data
VSAM
IMSDB
DB2
Tools
ISAM
Integration
iWay
TCP/IP LU 6.2 DPL
JDBC
JAM
TCP/IP LU 6.2 DPL
Ms HIS
CO
Ms
Client Server
InfoSphere Event Publisher
CICS 4.1
Personal Internet Banking
Mobile Banking
Corporate Internet Banking
Credit Card
LOS
ESB
Other Channel
• Leading Bank in APAC embarked on a digital transformation driven by multi-channel integration
Bank’s Existing Landscape
Banking : 多渠道整合
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Mainframe
CTG
D
B2
M
Q
CR
M
LU 2
.0
Applications
Core Banking (Deposit, Loan, Cust)
Credit Card
Remittance
Bank Trade
Data
VSAM
IMSDB
DB2
Tools
ISAM
Integration
iWay
TCP/IP LU 6.2 DPL
JDBC
JAM
TCP/IP LU 6.2 DPL
Ms HIS
CO
Ms
Lin
k 2
4
Client Server
InfoSphere Event Publisher
CICS 4.1
Personal Internet Banking
Mobile Banking
Corporate Internet Banking
Credit Card
LOS
ESB
Other Channel
Observations Recommendation
Establish a solid service foundation Build upon the foundation to increase utilization of the platform. Track ROI and reuse rate among applications
Ongoing normalization effort to improve and refine the services composition
Refine the service granularity level and establish priority of rollout
Improve on SOA best practices, policy standardization, adoption rate, and service life-cycle management
Drive adoption and standardization on the best practices, Dependency and Assets tracking
服务集成
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
主机集成
Mainframe
CTG
D
B2
M
Q
CR
M
LU 2
.0
Applications
Core Banking (Deposit, Loan, Cust)
Credit Card
Remittance
Bank Trade
Data
VSAM
IMSDB
DB2
Tools
ISAM
Integration
iWay
TCP/IP LU 6.2 DPL
JDBC
JAM
TCP/IP LU 6.2 DPL
Ms HIS
CO
Ms
Lin
k 2
4
Client Server
InfoSphere Event Publisher
CICS 4.1
Personal Internet Banking
Mobile Banking
Corporate Internet Banking
Credit Card
LOS
ESB
Other Channel
Observations Recommendation
Customer data stored within different applications. Lack of a single view of customer.
Use Data Integration to populate customer master in order to get complete end to end view of customer
Lack of data caching even for data with low change frequency.
Selectively cache data to offload mainframe transactions
Multiple ways of integration into the mainframe systems
Reduce and standardize the integration points and mechanisms.
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Mainframe
CTG
D
B2
M
Q
CR
M
LU 2
.0
Applications
Core Banking (Deposit, Loan, Cust)
Credit Card
Remittance
Bank Trade
Data
VSAM
IMSDB
DB2
Tools
ISAM
Integration
iWay
TCP/IP LU 6.2 DPL
JDBC
JAM
TCP/IP LU 6.2 DPL
CO
Ms
Lin
k 2
4
InfoSphere Event Publisher
CICS 4.1
Personal Internet Banking
Mobile Banking
Corporate Internet Banking
Credit Card
LOS
ESB
Other Channel
Observations Recommendation
Multiple channels with separate code base. Cause inconsistent user experience and high cost to maintain
Establish a unified platform to manage secure and non-secure sites, re-usability of content & services, across devices
Lack of user segmentation and personalization capabilities to deliver targeted contents to a particular interest group
Segmentation and targeting capabilities across multiple channels
Mobile native application induce high skill set maintenance and rollout challenges
Mobile native, web, and hybrid application re-use common code base
多渠道整合
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ON-PREMISE PACKAGED
APPLICATIONS
CUSTOM APPLICATIONS
CLOUD
Integration
Content
Native App
Business Logic
Mobile Security Enterprise Security
Insurance :启用移动架构
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
移动保险
Mobile Marketing
Mobile Sales
- Online
- Agent
Mobile Service /
Claim
Print Ad, TVC,
Outdoor, QR
Search Engine
AdWords
Campaign
Social
Partner
Mobile Renew
Product
Catalog
/ Quote Pay
Foto
Claim
Roadside
Assistance
/ SOS
Notify
Renew
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Insurance: 移动销售 - 消费者 / 代理人
Webcenter Identity Management
Site Portal
Marketing Site
Mass Customer Agency Partner Assignee
Employee Benefit Employer / HR Employee Doctor Agent
MPF ORSO Employer Employee
Self Service Portal
SOA Suite / BPM Suite
Bancassurance
Mobile App FW
Agent Management B2B Integration
Core Insurance CRM DW Bank
Third Party
Payment ERP
Webcenter
Content Back Office
Mobile Security API Gateway
Consumer Apps
2. Update Core
Insurance
1. Confirm
Payment 4. Revenue
3. Generate Policy
Mobile App FW
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Insurance: 移动服务/ 理赔
Webcenter Identity Management
Site Portal
Marketing Site
Mass Customer Agency Partner Assignee
Employee Benefit Employer / HR Employee Doctor Agent
MPF ORSO Employer Employee
Self Service Portal
SOA Suite / BPM Suite
Bancassurance
Agent Management B2B Integration
Core Insurance CRM DW Bank
Third Party
Payment ERP
Webcenter
Content Back Office
Mobile Security API Gateway
Consumer Apps
3. Update Core
Insurance
4. Disburse
5. Expense
1. Store Claim
Documents
2. Claim Approval
Mobile App FW Mobile App FW
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Insurance:移动更新
Webcenter Identity Management
Site Portal
Marketing Site
Mass Customer Agency Partner Assignee
Employee Benefit Employer / HR Employee Doctor Agent
MPF ORSO Employer Employee
Self Service Portal
SOA Suite / BPM Suite
Bancassurance
Agent Management B2B Integration
Core Insurance CRM DW Bank
Third Party
Payment ERP
Webcenter
Content Back Office
Mobile Security API Gateway
Consumer Apps
2. Update Core
Insurance
1. Confirm
Payment 4. Revenue
3. Generate Policy
Mobile App FW Mobile App FW
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
PCs, SmartPhones, and home area network display interfaces between customers
parameter set points and utility pricing signals to optimize energy use.
Rooftop Solar provides renewable energy coincident
with peak demand
Programmable Communicating Thermostats
respond to pricing signals and grid disturbances
Plug-In Hybrid Electric Vehicles draw energy from its roaming plug-in location and can store energy
for utility use.
Fixed Electricity Storage Batteries stores off-peak power to use during peak periods
and backs up
Smart Appliances Respond to grid disturbances and shifts consumption
during peak demand periods Smart Meters provides usage information & can be the utility information gateway
Graphic Source: WSJ
Utilities: 智能电表
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Pacific Gas & Electric Company
• Incorporated in California in 1905
• Natural gas and electric distribution and transmission
• Service 13 million people – 1 in 21 Americans
• 70,000 square- mile service area: Northern/Central California
• 5.0 million electric customers
• 4.1 million gas customers
• Print/mail over 350,000 bills a day
• Receive on average 14 million calls per year
• Service is provided by 20,300 employees
• Regulated by the California Public Utilities Commission
• Provides incentives for energy reduction/efficiency
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
智能电表: 架构
ERP
Customer Care & Billing
MDMS
Oracle Fu
sion
Mid
dlew
are
Meter Data Management
& Storage
Data Warehouse
Meters Collectors Backhaul
Data Collector Unit
Residential PLC System Controller
Substation
Commercial
Systems Data Management
Substation Communication Equipment
Public Wireless Network
Public Wireless Network
RF Network System
Controller
Web Server
Outage Mgt.
Power Line Carrier (PLC) Electric Network
Radio Frequency (RF) Gas Network
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Healthcare : 电子医疗保健档案
Oracle Confidential – Internal/Restricted/Highly Restricted 21
National Electronic Health Record (NEHR) Services
• Strategic vision of patients moving seamlessly across the healthcare system, receiving coordinated patient-centric care at the most appropriate settings.
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 22
Healthcare :电子医疗保健档案
NEHR Deployment
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Retail : 协作和知识管理
• Challenges/Opportunities •The current approach of using file servers and emails for
document sharing and communication will easily lead to information loss
•Fail to perform collaboration among various entities and departments, especially the ease of expertise finding
•Lack of knowledge capture and re-use due to high staff turn-over in the retail industry
• Solutions/Results •Business Innovation Platform to enable a broad range of
capabilities including •Create collaborative communities to support work and connect
with other groups •Handling of sensitive document and web content •Enable Web 2.0 capabilities such as blogs, wikis and discussion
forums to facilities ad-hoc communication •Enabled powerful search across all sources
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 24
As Is Architecture And Issues
LEGEND
30 minute interval
Nightly batch
Real-time
POS
Online e-Commerce
(ATG)
Order Management
System (OMS)
Retail Management System
CRM
(Siebel)
INVENTORY
Sales Data Inventory
Product Info Pricing
VIP Info Sales Memo
MASTER DATA CUSTOMER
Sales Sales
VIP Info Sales Memo
CRMS PRICING PO
LOYALTY
ANALYTICS
Warehouse
Management System
Finance
(OracleFin)
Data
Warehouse
POS POS
POS
(multiple POS)
Key Issues
• Many batch processes preventing real time updates to key systems
• Like most companies, e-Commerce developed separately from traditional bricks and mortar business resulting in separate customer, product and inventory systems
• No single source of truth
• Difficulty in maintaining a 24x7x365 hours of business in the digital world
• Difficulty in introducing a mobile strategy to cater for a growing multi-channel business
Retail : 实时更新/ 单个数据源
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 25
To Be Architecture
OMS RMS CRM WMS FIN POS DW ATG
Product Info
Inventory Reserve Product
Customer Info
VIP Status Check
Place Order
Transfer Product
Return Product
Data Translation Orchestration Error Handling Mediation
Load Balancing Transformation Data Caching Proxy Services
In-Store Clientele
Applications
Customer Facing Mobile
Applications
Partner Applications
Improvements
1. Batch processes replaced with real time updates. For example, the calculation of VIP points can be done in real time, regardless of which channel the transaction was completed
2. Infrastructure to enable a single source of truth, reconciling different silos of information
3. Elimination of barriers to a 24x7x365 operation
4. SOA Infrastructure to enable multi-channel for new applications for Mobility, Mobile Clientele and other Partner Applications
Oracle SOA
Retail :实时更新/ 单个数据源
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Siebel ATG
ESB
SiebelContactQueryById
getProductXMLByRQL
getInventoryStatus
getProductXMLById
BC BC BC BC
PROXY PROXY PROXY PROXY
High End Retail SMITH, John
SSO
Retail :实时更新/ 单个数据源
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Business Innovation Platform Streamline ERP
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Gartner: “Pace Layering”
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Gartner: “Pace-Layered” Application Strategy More Effective Apps Upgrade/Customization/Consolidation
Oracle Confidential – Internal/Restricted/Highly Restricted 29
档案化系统
区分化系统
创新化体系
30 | Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Confidential - Oracle Internal
人力资源/财务共享服务
Oracle Confidential – Internal/Restricted/Highly Restricted
30
HR and Finance Shared Services Structure Drive Efficiency and Process Excellence Through Consolidation and Standardization
Using Business Innovation Platform
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Finance Shared Services Center / Payment Factory Enable Companies To Centralise and Streamline Payment
• Challenges For Treasurers
– Flexibility in managing cash and liquidity
– Funding Gaps across legal entities
– Counterparty Forex Risk in International Trades
– Onshore / Offshore trade settlement (especially for RMB)
Oracle Confidential – Internal/Restricted/Highly Restricted 31
Asia Money June 2014 – Citibank, Global Liquidity and Investments http://content.yudu.com/A2w1qu/AsiaMoneyJun14/resources/37.htm
“Through free trade zones, companies can now centralise payments processing through an SSC or payment factory using on behalf structures and perform payment netting, enabling companies to centralise and streamline payment in a way that is more or less consistent with other region than in the past”
32 | Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Confidential - Oracle Internal
Procure-to-Pay Basic
Oracle Confidential – Internal/Restricted/Highly Restricted
32
Purchasing Goods Received Billing
AP Gather All 3 Document
Line Pairing &
3 Way Matching Payment
Using Business Innovation Platform
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Improving Procure-to-Pay
Oracle Confidential – Internal/Restricted/Highly Restricted 33
EBS
Payment Purchasing
Account Payable
General Ledger
WebCenter Contet Reduce Invoice
Processing Cost. Standard Expense
Recognition Criteria. Purchase Order
Material Receipt
Invoice
Procure AP
Automation Pay
BPM
Supplier/Parts On Boarding
Improve Purchasing Master Data Quality
& Transaction Accuracy / Efficiency
BPM
Enterprise Payment
Improve Compliance,
Governance and Automation of
Payment process
Webcenter Portal
Supplier
Portal
Enable Self Services For Suppliers and
Procurement Efficiency
IDM Role Management
Discover Unauthorized
Access To Procure 2 Pay Process
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Enterprise Payment Automation High Level Flow
Oracle Confidential – Internal/Restricted/Highly Restricted 34
BAM : CFO / Treasurer Dashboard
E-Business Suite
Bank
Payroll
Treasury
Accounts
Receivable
Accounts
Payable
Enterprise Enterprise Payment Process
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Oracle Confidential – Internal/Restricted/Highly Restricted 35
Enterprise Payment Automation Process Model
EBS hand off the payment
file
OSB Pick Up
Payment File
Transform to ISO 20022 messages
CEP to analyze unusual payment behavior
Select Review Rules
2 Eyes Review
4 Eyes Review
Correction
Transform to Bank Format. Digital Sign / Encrypt using OWSM.
Send To Bank
Wait For Bank Acknowledgement &
Update BAM
Unusual Event Detected. Inform
Finance and Reroute For Correction.
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Business Innovation Platform Embrace Cloud
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Embracing Cloud Lead To Cash – Cloud Services To On Premise Apps Integration
Oracle Confidential – Internal/Restricted/Highly Restricted 37
Website E-Business
Suite Content
Management
API Gateway / SOA Suite
Email Direct Marketing
Visit Marketing Site
Content Targeting
Sales Lead
Sales Order
Account Opening
Marketing Cloud
Invoice
Sales Cloud
Service Cloud
Document Cloud
Cloud Services
On Premise Apps
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Embracing Cloud Unified Identity & Access Management For Cloud / On Premise
Oracle Confidential – Internal/Restricted/Highly Restricted 38
Website Content
Management
Marketing Cloud
Sales Cloud
Service Cloud
Document Cloud
Cloud Services
On Premise Apps Identity & Access Management
E-Business Suite
Account Provisioning
Employee Onboarding
Authentication Authorization
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Summary: 企业创新平台
Oracle Confidential – Internal/Restricted/Highly Restricted 39
BUSINESS INNOVATION PLATFORM
DIGITAL ENGAGEMENT
APPLICATION & DATA INTEGRATION IDE
NT
ITY
M
AN
AG
EM
EN
T
SY
ST
EM
S
MA
NA
GE
ME
NT
APPLICATION INFRASTRUCTURE & TOOLS
BUSINESS PROCESS
BUSINESS
ANALYTICS
CONTENT &
COLLABORATION
Banking
Insurance
Utilities
Health Care
Retail / e-tail
Digital Business
Enable Digital Business Streamline ERP Embrace Cloud