BUSINESS RESEARCH PROJECT ONDLF(Delhi Land & Finance)
PRESENTED BY – NAVNEET SINGH
PGDM 1ST YEAR SUNSTONE EDUVERSITY
ABOUT DLF• Industry Real state ltd
• FOUNDED 1946
• FOUNDER Chaudhary Raghvendra Singh
• Headquarters New Delhi, India
• Key people Kushal Pal Singh (Chairman)
• Products OfficesApartmentsShopping MallsHotelsGolf coursesinfrastructure
• REVENUE 526 crores (2014)
• EMPLOYEES 7,542
Topic covered
• Business Environment
• Vision, mission, and values
• Competitor Analysis
• SWOT Analysis
• Gallery
BUSINESS ENVIRONMENT
• As of doing business DLF is ranked at 116 out 500 by economic times.
• It is the largest commercial real estate developers in India.
• In1946 it is the first developed residential colonies in Delhi such as
Shivaji Park, Rajouri Garden etc.
• In the mid-1970s, the company started developing their DLF City
project at Gurgaon.
• Its plans include hotels, infrastructure and special economic zones-
related development projects.
• The development business of DLF includes Homes and Commercial
Complexes
• The Homes business dividing into 3 segments of the residential market -
Super Luxury, Luxury and Mid-Income.
The following map
shows the
locations of DLF’s
developments,
projects and lands
across India, as on
30th June 2014:
Vision, Mission & Values
DLF Vision
To contribute significantly to building the new India and become the world’s most
valuable real estate company.
DLF Mission
To build world-class real-estate concepts across six business lines with the highest
standards of professionalism, ethics, quality and customer service.
DLF Values
Sustained efforts to enhance customer value and quality
Ethical and professional service
Compliance and respect for all community, environmental and legal requirements.
Competitor Analysis
DLF competitor are:-
1. Oberoi Realty
2. Godrej Properties Limited
3. DB Realty Limited
4. Sobha
Financial Comparison with CompetitorsOF Year 2014
Name Last share Price Market Cap.
(Rs. cr.)
Sales turnover Net Profit Total Assets
DLF 152.15 27,112.02 2,385.94 526.84 26,306.66
Prestige Estate 245.50 9,206.25 2,005.19 340.02 4,754.47
Oberoi Realty 255.55 8,388.00 622.56 295.12 2,734.12
Godrej Prop 254.50 5,073.42 664.00 97.65 3,310.55
Sobha 476.15 4,669.31 2,112.90 206.50 3,351.17
DLF
34%
PRESTIGE ESTATE
12%
OBEROI REALITY
11%
GODREJ
PROPERTY
7%
SOBHA
6%
OTHERS
30%
MARKET SIZE OF REAL ESTATE COMPANIES IN INDIA
DLF PRESTIGE ESTATE OBEROI REALITY GODREJ PROPERTY SOBHA OTHERS
Market capital and profit of real state in India of year 2014
CompaniesCapital (rs in cr.) Sales turn over(rs in
cr.)Net profit(rs in cr.)
DLF 26,500 3,825 526.84
PRESTIGE ESTATE 9,400 664
340.02
OBEROI REALITY 8,590 2,005
295.12
GODREJ PROPERTY 5,000 622
97.65
SOBHA 4,710 2,112 206.50
OTHERS 22,700 6,386 944
TOTAL 76,900 14,177 2410
SWOT AnalysisSTRENGTH
1. Largest real estate company in India.
2. DLF has a very good market share of about 34%.
3. Brand value.
4. A well established and firm base in India.
5. Experience of over many decades in Indian retail sector with an
expertise in the field.
6. Strong management team.
WEAKNESS
1. Majorly present only in India and limited global exposure.
2. Affected due to lack of regulations and effective policies.
OPPORTUNITY
1. Shortage of houses in urban areas.
2. Investment in raw material – Backward Vertical Integration.
3. It can invest more in Power generation projects like Hydroelectric or Wind power.
THREATS
1. Competitors may try to get more market
share through improved techniques
2. Economic downturn.
3. Volatility in financial markets.