By: Mubnii MorshedHSCI 825 Spring 2011
HOW TO MAKE AN EFFECTIVE
FACEBOOK AD!
• Why use Facebook ads for social marketing?
• How to make an effective ad on Facebook (2 videos)
• How to monitor and evaluate your Facebook ads
Image by: Paul Butler for Facebook
Image by: Infographic Labs
Image by: Infographic Labs
To create an effective Facebook ad, you need to:
① Identify your goals
② Know your audience
③ Create your ad and set your budget
④ Monitor and update your ad often
Do you want to:
Drive awareness to your Facebook page?
Increase your brand recognition?
Get more people to “like” your page
Get more people to visit your website?
Increase sales?
① Identify your goals
Who do you want to reach with your ads?
② Know your audience
Good Ads Bad AdsVideo links to (RED) facebook page
Clear call for action!
Catchy title,Eye catching photo, brand continuation
Poor graphic quality
Poor call for action
Title not catchy
Photo not relevant
Who is the “prevention doctor?”
Does not seem legitimatize
Images by: marketing4health in FaceBook healthcare adsocial media
Campaign Budget:
Daily Budget: the amount you will spend each day the ad runs
Lifetime Budget: amount you will spend between a specified period of time
Payment Options:
Cost per Click (CPC): you pay each time someone clicks on your ad (best for call to action)
Cost per thousand Impressions (CMP): you pay based on the number of people who view your ad (best for raising awareness or advocacy)
③ Set your budget
Image: Facebook Ads Getting Started Guide
④ Monitor and Update your Ad
Social: % of ad’s impressions, where viewer saw at least 1 friend who “liked” your page, event or application
Impressions: each time an ad is shown to a user
Clicks: each time a user clicks on your ad
CTR (click-through rate): # clicks divided by # times your ad is shown in the same period
Avg. CPC (cost-per-click): the amount you are paying on average for each click on your ad
Image: Facebook Ads Getting Started Guide
I hope you this presentation!
Image: Facebook Ads Getting Started Guide
WORKS CITED
• Facebook Ads. Advertising Case Study: (RED). Publication. Facebook, 2010. Print.
• "Facebook Ads: Design Your Ad [HD] | Facebook." Facebook. Sept. 2010. Web. 21 Mar. 2011. <http://www.facebook.com/video/video.php?v=999966486989>. Facebook Ads.
• Facebook Ads Getting Started Guide. Guide. Facebook, 2010. Print.
• "Facebook Ads: Facebook Ads Targeting [HD] | Facebook." Facebook. Sept. 2010. Web. 21 Mar. 2011. <http://www.facebook.com/video/video.php?v=602019690624&oid=34170993416&comments>.
• "Facebook Statistics: The Numbers Game Continues." The Blog Herald. Web. 21 Mar. 2011. <http://www.blogherald.com/2010/08/11/facebook-statistics-the-numbers-game-continues/>.