Social Technologies
and
Knowledge Sharing
What’s in it for us?
jarche.comHarold JarcheWednesday, 12September, 2012
When We RemoveArtificial Boundaries
We Enable Innovationjarche.com
Wednesday, 12September, 2012
Innovation is not so much about
having ideas as it is about
making connections
jarche.comWednesday, 12September, 2012
“We learned that individual expertise
did not distinguish people as high performers.
What distinguished high performers
were larger and more diversified personal networks.”
~ Rob Cross, et al, The Hidden Power of Social Networks, HBS, 2004
Connections
Wednesday, 12September, 2012
Robert Kelley, CMU asked knowledge workers:
“What percentage of the knowledge you need to do your job is stored in your own mind?”
75%
18%9%
1986
20061997
2012?jarche.comWednesday, 12September, 2012
“We estimate that social technologies
can raise the productivity of interaction workers in large organizations by 20 to 25 percent
if they become fully networked enterprises.”
McKinsey Global Institute, July 2012
Wednesday, 12September, 2012
social technologies are already pervasive
Wednesday, 12September, 2012
Internal Social MediaValue Proposition
http://rossdawsonblog.com/weblog/archives/2012/09/creating-a-return-on-investment-roi-calculation-for-enterprise-2-0-and-internal-social-media.html
Wednesday, 12September, 2012
Tangible Value
• Time saved searching for info
• Access to better info
• Fewer emails
• Fewer meetings
• Less travel
• Reduced time to market
Source: Ross Dawson
Wednesday, 12September, 2012
Intangible Value
• Greater collaboration
• Swifter product creation
• Better working environment
Source: Ross Dawson
Wednesday, 12September, 2012
Prerequisites for Collaboration
with social technologies
Pfizer 2012
Freedom (no rigid protocols)
Emergence (one-size-fits-nobody)
Clarity of Purpose (right tool for each use)
Ease of Use (bottom line: enable conversations)
http://www.ikmagazine.com/xq/asp/sid.0/articleid.3920CDD6-677E-4A8E-828C-F9494219BFFC/eTitle.Case_study_Pfizer/qx/display.htm
Wednesday, 12September, 2012
“I have yet to see any enterprise that has gone back to look at the ROI
to see if it materializes. It is better to focus on operating metrics.
If your issue is lead time to get a bus on the road … you can track that on a daily basis.
Then refine the approach.”
~ John Hagel, co-author The Power of Pull
http://social-biz.org/2011/11/17/john-hagel-on-social-technology-adoption/
ROI
Wednesday, 12September, 2012
The Case for Social Technologiesin a Nutshell
Whenever new knowledge is gained,
there is little time to capture or share it.
Does this describe your organization?jarche.com
Wednesday, 12September, 2012