- 1. CRM: CUSTOMER RELATIONSHIPS ON THE MOVE JENNIFER WINBERG
SOCIAL MEDIA STRATEGIST MOMENTUM WORLDWIDE @JENNIFERWINBERGMomentum
Worldwide 2013: in confidence. This document may not be distributed
or copied without prior consent.21/NOV
2. 2/WHY MOBILE CRM? 3. 3/WHY MOBILE CRM? 4. 4/THE NEW
STORYTELLINGINTRODUCING: THE CONNECTED PROTAGONIST 5. 5/THE NEW
STORYTELLINGCON.NEC.TED 6. 6/THE NEW STORYTELLINGPRO.TAG.ONIST 7.
7/THE NEW STORYTELLING 8. 8/CRM: THEN AND NOW ONE TO ONE ISOLATED
BRANDS HAD UPPER HAND NO LONGER LINEAR OUTWARD FACING CONSUMERS
HAVE MORE LEVERAGE 9. 9/CRM: PHONE LOVESmartphone owners wont leave
home without it.$107 Average smartphone user spends per month for
wireless access.Sleep with their phones right next to their
beds.150x Average number of times they check their phone in a
day.Resources: Google, Pew Research Center, JD Power and
Associates, Nokia 10. 10/CRM: CONSTANT CUSTOMERSMOBILE F.O.M.O. =
CONSTANT CUSTOMERS 11. 11/TODAYS CRMHUMANIZING CRM 12. 12/CRM CASE
STUDY: BUFFALO WILD WINGS 13. 13/CRM CASE STUDY: BUFFALO WILD
WINGSOBJECTIVE Establish BWW as the Official Hangout of March
Madness Bring the partnership to life beyond a logo association
Drive repeat visits by males 18-34 Sharable experiences that drive
social sharing and conversationINSIGHT Target is looking for a
place to be the hub of his March Madness watching with his friends
Enjoys opportunities to satisfy his competitive natureRESULTS
Players played 6 games on average, spending 5 minutes per session
Top players made an average of 2.6 trips per week 14. 14/CRM CASE
STUDY: ONE DIRECTION VIP 15. 15/CRM CASE STUDY: ONE DIRECTION
VIPOBJECTIVE Support Incremental purchase of Nabisco products by
leveraging 2013 tour partnership Create a valuable consumer
experience that deepens brand interactions Drive social sharing
increasing brand page growth and mentions amongst teensINSIGHT Fans
couldnt get enough of the band and would go above and beyond to
prove their love for the brandRESULTS 6.7% increase in revenue 1M
App opens 158.4M Social Impression 16. 16/THANK YOU
