CD Korea
Jenny KhyBarbie Luangphixay
• Company based in Seoul, Korea• Korean entertainment products• Japan: Second stage for Korean artists– Hallyu – Korean Wave– Shibuya: Highly populated district of Tokyo
• Efforts to improve relations
Japan’s Economic System• Free market – efficient and competitive• Imports from Korea – 4.1% (2010)• Unemployment rate – 5% (2010)• 10,000 Korean Won = 675.86 Japanese Yen
Political Structure and Stability
• Constitutional monarchy with parliament
• Protects industry and trade by World Trade Organization standards
• 47 administrative sections
Foreign Policy
• Efforts to strengthen bonds with Korea• Consumption tax – 5%• World Trade Organization• Economic Partnership Agreement with Korea
Population of 120 million (July 2011)
• 28% of the population reside in Tokyo• Shibuya – one of
the 23 districts in Tokyo• Popular with
youth for fashion and cultural aspects• Bright lights, multiple advertisements famous attractions
Culture• Derived from China – cultures are similar• High context• Punctuality• Golden Week– Attracts foreigners and travelers
Target Market• Primary: ages 13 to 25– Technology and trends
• Secondary: women ages 30 to 50– Housewives
• 67.9% of population between ages 15 to 55
Competitors
• Tower Records (Tokyo) – specializes in physical music sales
• Recochoku (Online) – 65% digital music sales
Proposed Organization
• Limited Liability Corporation• Commercial property with back room• Staff team from Korea – fluent in
Japanese– One owner as overseer
Promotional Plans
Brochures, Fliers, Posters, Website, In-store displays
• Air Freight– More secure, lower insurance rates, few risks– Pantos Logistics
• Import License• Bill of Lading• Certificate of Compliance
Transportation
“Sharing Korean pop culture with the world, one friendship
at a time”