CHAMPIONSHIP/INVITATIONAL LOGO
The NAIA will provide an official championship/invitational logo for each event.
*Note: Sponsor logos will no longer be integrated into championship/invitational logos. They will appear below the official logo, beneath the words “Presented by.” Please contact the marketing department if you have any questions.
PRESENTING SPONSOR
(IF APPLICABLE)
Presented by
Whenever you use the championship/invitational logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
Clear space is developed from the height of the middle letters in the logo and is shown as “x.”
LOGO POSITIONING
X
X
X
X
X
LOGO SIZEMinimum size of the associated logos should be no smaller than indicated. Increase the size of the logos as needed. 1”
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HEADLINES: FRANKLIN GOTHICDEMI CONDENSED
DEMI CONDENSED ITALIC
CONDENSED
CONDENSED ITALIC
SUB-HEADLINES: FRANKLIN GOTHICRegular
Italic
Bold
Bold Italic
Heavy
Heavy Italic
CONTENT: TAHOMABoldRegular
USAGE EXAMPLE
DI BASKETBALL NATIONAL CHAMPIONSHIP 37th Annual Division I Women’s Basketball National Championship, Presented by Wells Fargo
March 15-21, 2017Location Billings, Mt.
FONTSThe following NAIA Brand fonts are to be use in all printed materials.
FONT SIZE: 17-24
FONT SIZE: 12-16
FONT SIZE: 11-12
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SECONDARY COLORS
PRIMARY COLORS
COLORS
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PANTONE C.M.Y.K R.G.B HEX
NAVY PMS 2766 100.96.39.41 25.29.74 191D4A
LIME GREEN PMS 376 55.11.100.0 131.178.49 83B231
TEAL PMS 5467 89.60.61.55 17.54.57 113639
DARK GRAY BLACK 6C 83.64.66.77 8.27.28 081B1C
GRAY COOL GRAY 7C 45.36.35.1 147.149.152 939598
Blue and red are an integral part of the NAIA brand. Our secondary color palette is designed to complement our primary colors and allow them to stand out, while providing flexibility in design layouts.
Keep the following guidelines in mind when using the secondary color palette:
• All pieces should include red and blue as the predominate colors.
• Supporting colors should be used as accents. Tints of each may be used when necessary to extend the num-ber of colors, for example, in charts, graphs and diagrams.
• Our secondary colors provide vari-ability, but please exercise restraint. Limit the number of secondary colors used in a single piece so they do not create an environment in which the NAIA is not recognizable.
PANTONE C.M.Y.K R.G.B HEX
BLUE PMS 280 100.89.24.9 4.54.125 04367d
RED PMS 186 10.100.90.2 213.33.48 d52130
WHITE 0.0.0.0 255.255.255 ffffff
COVER DESIGNSBelow is an example of prorgram cover to be provided to the championship event hosts.
Championship/Invitational Logo
Presenting Level Sponsor logo (if applicable)
NAIA Theme – change the sport to fit the event.
Event Date(s)Venue | City, St. | URL* | Hashtag*** Use naia.org/championships unless unique URL exists.** See page 11 for official hashtags.
April 17-21, 2018Charles S. Johnson Wellness Center | Des Moines, Iowa | naia.org | #NAIAMVB
$10.00
Experience NAIA Passion. Tradition. Volleyball.
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D E S M O I N E SI O WA
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MASTER PAGESIn the InDesign template provided, use the pre-designed master page templates. Use A-Master if your program will be printed in full color. Use B-Master if your interior pages will be printed in black and white.
To apply or change a master template, right click on the page in the Pages panel, and select Apply Master to Pages...
In the Apply Master pop-up box, chose the master you want to use and the page(s) you want to apply it to, then click OK.
Note: Different masters can be used throughout the program. If part of the program is printed in color and part is printed in black and white, apply the masters accordingly.
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FONT STYLESIn the InDesign template provided, use the pre-designed Character Styles to format the text throughout. The styles are found in the Character Styles panel.
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NAIA ADSAn NAIA ad will be provided for your program. To place the ad in the program, follow these steps.
1. Go to File > Place ...
2. Navigate to the folder where the ad is saved, select the ad, and click Open.
3. Place the ad on the page at 100% scale by clicking once on the page.
4. Center the ad on the page by click-ing the center reference point and typing in the coordinates for the center of the page: • Left-side page: 4.25 x 5.5 • Right-side page: 12.75 x 5.5
5. Adjust the interior frame edge so that it aligns with the center of the book at the 8.25” mark. (For a left-page ad, adjust the right frame edge. For a right-page ad, adjust the left frame edge.)
Center reference point Interior frame edge
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OFFICIAL NAIA SOCIAL MEDIA ACCOUNTS
OFFICIAL NAIA HASHTAGSCATEGORY/OCCASION HASHTAGS CATEGORY/OCCASION HASHTAGSD1 BASKETBALL - M #NAIADIMBB DANCE #NAIADance
D2 BASKETBALL - M #NAIADIIMBB SHOOT & SLAM #NAIASlam
D1 BASKETBALL - W #NAIADIWBB ALL STAR GAME #NAIAAllStar
D2 BASKETBALL - W #NAIADIIWBB SLAM DUNK CONTEST #NAIADunk
GOLF - M #NAIAMGolf 3-POINT CONTEST #NAIA3pt
GOLF - W #NAIAWGolf SHOWCASE #NAIAShowcase
SOCCER - M #NAIAMSoccer CHAMPIONS OF CHARACTER® #NAIACofC
SOCCER - W #NAIAWSoccer COACH TIPS #NAIACoachTip
TENNIS #NAIATennis FINANCIAL AID TIPS #NAIAFinAidTip
LACROSSE #NAIALax MOTIVATION MONDAY #MondayMotivation
BOWLING #NAIABowling GOOD DEEDS/SERVICES STORIES #NAIACares
VOLLEYBALL - M #NAIAMVB NAIA-SIDA #NAIASIDA
VOLLEYBALL - W #NAIAWVB CONVENTION #NAIAROA
FOOTBALL #NAIAFootball BASEBALL WORLD SERIES #NAIABSBWorldSeries
BASEBALL #NAIABaseball SOFTBALL WORLD SERIES #NAIASBWorldSeries
WRESTLING #NAIAWrestle GAME OF THE WEEK #NAIAGOW
TRACK & FIELD #NAIATrack ALWAYS USE #PlayNAIA
CROSS COUNTRY #NAIAXC COUNTDOWN #NAIAChampCountdown
SOFTBALL #NAIASoftball PLAYER OF THE WEEK #NAIAPOTW
SWIMMING & DIVING #NAIASwim RATINGS #NAIAPoll
CHEER #NAIACheer GENERAL #ExperienceNAIA
Clear and consistent use of hashtags is important during events. Follow these guidelines when determining the appropriate hashtags to include with each post:
• NAIA[Sport] hashtag• [Event] hashtag• PlayNAIA hashtag• College[Sport] hashtag
Example:#NAIABaseball#NAIABSBWorldSeries#PlayNAIA#CollegeBaseball
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