Agenda
Consumer delight: Win the Connected Consumer - The Digital Way
7th Oct 2016
Content Marketing – how should one approach it?
Connectivity has changed everything!
And more so in the last 10 years!
Content Marketing – how should one approach it?
Winning the Connected Consumer
Discovery
Engagement
Growing your Community
Content Marketing – how should one approach it?
Discovery
Google Research shows that local informatiion
If Samson can benefit from online presence, surely retailers can
You need to be searchable so that your business can be found
You need to be searchable so that your business can be found
Discovery can happen even on Social Media
Targetting can be very niche
Parents: 2.2 Lakhs
Targetting can be very niche
Users are searching for content – can you cater to it
Even Influencers can create this content for you
Content Marketing – how should one approach it?
Engagement
Very important to bring the online-offline connect
Very important to bring the online-offline connect
Incentivise for them spreading the word online
Content Marketing – how should one approach it?
Growing your Community
Keep in touch with customers
Can you engage users with interesting content
Fun & Relevant content works best rather than just product
Fun & Relevant content works best rather than just product
“Likes” and “Follow” do not matter…
What metrics to track
Online Offers redeemed at
the Store
% of customers who found the store via digital
Driving Directions to
the Store
Calls from Digital
Online Reach & Engagement
Everything can be tracked online – Look at your Google My Business Listing for more info
What you can start with!!
Ensure Google Listing is appropriate
Engage with existing customers via digital
Run an Online-Offline Integrated Campaign