Franchising into an emerging brand …
A wholly owned branded Trademark of, CHICKANO (M) SDN BHD
We are totally commiCed to quality, innovaGon and customer service. Backed by our strong brand, successful retail concept and our shared commitment to conGnually whip up delicious range of fresh fried and roast chickens that make your day. We are rapidly expanding our franchise network in the Asia Pacific region, currently seeking compaGble enterprises to be part of our growth. CHICKANO looks forward to working with like-‐minded companies, who are able to saGsfy the following requirements:
! To establish a widely known and respected presence in ASIA as the “go to” desGnaGons for the freshest, highest quality, family dinning experience, with the best “value for money”.
! Have a set menu that is renowned to all of our customers, as well an ever evolving secondary menu offering daily, weekly & seasonal menu items. Student & “Value MEAL” will be offered.
! Using the first Pilot LocaGon in Bedok, Singapore, as a tesGng ground, to establish all signature menu item, operaGon systems and service excellence procedures. Taking all of this experGse forward within the first year, to grow in the ASIA Market.
! To create a globally recognized Brand in the F&B market niche-‐market term and the “Semi-‐Fast Food Market”.
! Chickano will be leading the way with for food quality, service orientated and value for money that is second to none.
! Firstly ASIA then onwards to Global Brand resignaGon.
! If a self-‐acclaimed “Burger King”, "Colonel Sanders" and an American Clown can achieve Global market shares, why not an ASIAN entrepreneur?
Introducing our “Fresh Daily” never frozen, AAA quality chicken, that is always cooked to order. No menu items EVER sit awaiGng the customers arrival, under a HEAT-‐lamp. The few minutes of preparaGon Gme is why we call it “Semi-‐Fast Food”. Our customers realize the benefits and gastronomical rewards of “Made To Order”, over pre-‐cooked food.
WE ARE “SYSTEM” BASED …
Catagories
Restaurant (A)
Non-‐Restaurant (B)
Kiosk Concept (C)
Services
Casual Dining
FuncGons
Take Away
Delivery
Consumers
Young Adults
Families
Companies
ParGes
Private Events
Unique Selling Points
Design Products • (A) BIG BIRD • (B) Satay Wrap
BRAND Franchise Fees Royalty (%) Ads Fund (%) EST. Set-‐Up
McDonald’s USD 22,500 5 5 1 – 3 Mil
KFC RM 45,000 5 4.5 1 – 2 Mil
The Chicken Rice Shop
RM 70,000 4 3 450,000 – 700,000
Ayam Penyet RM 100,000 0 0 600,000 – 750,000
BBQ Chicken SGD 30,000 5 0 SGD 300,000
Merry Brown RM 60,000 4 3 400,000 – 600,000
Kenny Rogers RM 88,500 5 1 800,000 – 900,000
Barcelos USD 200,000 7 2 1 Mil
NOTES: Terms varies from 5 to 10 yrs
SECURITY DEPOSITS: Varies from USD 10,000 to USD 100,000 (Refundable)
General Breakdown CAT (C) CAT (B) CAT (A) PAYMENT DUE
Franchise Fees 20,000 50,000 80,000 Upon Sign F.A.
Rental Leasehold 3,000 10,000 30,000 Upon Sign T.A.
Leasehold Improvement 10,000 100,000 250,000 Upon ConstrucGon
Equipment Purchase 10,000 80,000 150,000 Upon D.O.
Opening Inventory 5,000 10,000 20,000 Upon D.O.
Store Design 5,000 5,000 10,000 Upon Sign T.A.
HR & Training 1,500 2,500 3,000 As Incurred
Opening AdverGsement 1,000 10,000 30,000 Before Opening
Misc. Expenses 5,000 10,000 30,000 As Required
Legal Fees 1,500 1,500 1,500 Upon Sign F.A.
EsQmated Investment 62,000 279,000 604,500
** F.A. = FRANCHISE AGREEMENT T.A. = TENANCY AGREEMENT
D.O. = DELIVERY ORDER SECURITY DEPOSIT: RM 10,000 (*Refundable)
1. This amount is the esGmated excluding the deposit for rental payable upon signing the Tenancy Agreement.
2. Some costs will vary in relaGon to the physical size of the restaurant. A lower cost restaurant is one that would require fewer leasehold improvements, less seaGng and fewer equipment expenditures.
3. Moderate and higher costs restaurants may require extensive interior renovaGons, extensive seaGng and addiGonal equipment. If you are purchasing a franchise for another locaGon opportunity, such as a non-‐tradiGonal, satellite or insGtuGonal locaGon, the above listed capital requirements may vary and could be substanGally lower depending upon the necessary equipment you must acquire or changes in leasehold improvements you must make.
4. The above figures do not include extensive exterior renovaGons.
5. THESE FIGURES ARE ESTIMATES OF THE COMPLETE INVESTMENT IN SETTING UP CHICKANO RESTAURANT EXCLUDING THE OPERATING COST. IT IS POSSIBLE TO EXCEED COSTS IN ANY OF THE AREAS MENTIONED.
2014 1. Pilot project outlet in Singapore. 2. Develop franchise module & system. 2015 1. Start up expansion plan in Malaysia. 2. Start development for KIOSK Concept.
2016 • Expand to Jakarta, Indonesia.
The next BIG thing in ASIA ... Thank you.
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