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CHINA PASTRY &
BREAD MARKET
REPORT
Beijing Zeefer Consulting Ltd.
August 2011
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I N T R O D U C T I O N
This report discusses the pastry & bread market in China mainly from the
following sections.
- Size of Pastry & Bread Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China pastry
& bread market size, industry sales revenue and domestic pastry & bread
output in 2008 - 2010, this report presents a picture of the real development of
pastry & bread market in China and changes in the overall market size.
- Hot Areas of China Pastry & Bread Market
Based on the comparison and analysis on China's pastry & bread production
and import in different provinces or cities, this report points out those hot
areas in China for pastry & bread market deserve most attention.
- Top 10 Enterprises in China Pastry & Bread Industry
Based on the comparison and analysis on top 10 leading enterprises in China
pastry & bread industry in terms of sales revenue, market share and number
of employees, the report shows their positions in the pastry & bread market in
China. Additionally, this report lists basic contact information of the top 10
leading enterprises.
- Market Share and Market Structure of China Pastry & Bread Market
This report analyzes the pastry & bread market share distribution in China by
segments based on enterprises nature (leading enterprises, foreign enterprises,
state-owned and private enterprises), imports of pastry & bread product and
regional markets in China in terms of sale revenue, profitability, production
volume, number of enterprises and the value of imports... The report offers
data on the market shares of imported pastry & bread products, foreign
enterprises and enterprises in other forms. It also offers a comparison of
profitability by forms of enterprise ownership, presents a picture of the
market share of leading enterprises and the distribution of major regionalmarkets in China. In addition, the report figures out the structure and
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concentration ratio of the current pastry & bread market in China by means of
Bain's Market Structure Classification and Index of CR4.
- Import and Export of Pastry & Bread Products
In this section, the report includes the main source countries / regions of
imported pastry & bread products for China and their market shares, the
domestic destinations of imported pastry & bread products in China and
shares for these destinations, major export destinations (countries or regions)
for Chinese produced pastry & bread products and shares of these
destinations, major origins of the exported pastry & bread products and their
shares.
- Pastry & Bread Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning pastry & bread products generally accepted in the pastry & bread
industry in China, including standard names both in Chinese and English as
well as their unified code numbers.
- Major Pastry & Bread Importers in China
The report lists 10 major importers for pastry & bread products in China and
provides their contact information such as company name, address, website,
telephone number and fax number.
- Summary on Key Statistics of the Pastry & Bread Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Pastry & Bread Market
Report presents the current situation, the growth rate and profitability of the
pastry & bread industry in China.
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D E C L A R A T I O N
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.
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C O N T E N TCHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................2
2.1 ANALYSIS ON THE PASTRY & BREAD MARKET SIZE .........................2
2.2 ANALYSIS ON THE CHANGES IN PASTRY & BREAD PRODUCTION
VOLUME IN RECENT YEARS.............................................................................4
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................5
CHAPTER 3 HOT SPOTS FOR PASTRY & BREAD PRODUCTS ACROSS
CHINA .........................................................................................................................9
CHAPTER 4 INDUSTRY OVERVIEW................................................................11
4.1 A SUMMARY ON THE INDUSTRY............................................................11
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF PASTRY &
BREAD PRODUCTS.............................................................................................16
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED PASTRY & BREAD PRODUCTS ..............................................16
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDECHINA ................................................................................................................18
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS...........................19
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................20
CHAPTER 6 THE MARKET SHARE...................................................................22
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................22
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................22
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................24
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................26
6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES
REVENUE ..........................................................................................................26
6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL
PRODUCTION VOLUME................................................................................27
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................29
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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............29
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................31
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................33
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS..................................35
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................37
7.1 LUOHE LINYING QINQIN FOOD CO., LTD. ..........................................37
7.2 ORION FOOD CO., LTD. ..............................................................................37
7.3 SHANGHAI CHRISTINE FOOD CO., LTD. ..............................................38 7.4 LABI XIAOXIN (FUJIAN) FOOD INDUSTRY CO., LTD. ........................39
7.5 LINYING XIYINGYING LUOHE FOOD CO., LTD. .................................39
7.6 HUAJIA FOOD CO., LTD..............................................................................40
7.7 DINGHAO (LUOHE) CO., LTD. ZHENGZHOU BRANCH ...................41
7.8 SHANDONG TUBAGE GROUP CO., LTD. ...............................................41
7.9 LINYING YUYUAN FOOD CO., LTD. .......................................................42
7.10 JIANGXI BIWANG FOOD CO., LTD.........................................................42
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................44
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................45
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C H A P T E R 3
H O T S P O T S F O R P A S T R Y &
B R E A D P R O D U C T S A C R O S S
C H I N A
Figure 5 Nationwide distribution map of pastry & bread mfg. enterprises above
designated size across China
1-3 1
4-8 4
9 9
10-29 10
30-49 30
50+ 50
Liaoning
Jilin
Heilongjiang
Inner Mongolia
Xinjian
Tibet
Qinghai
Hebei
Shanxi
Jiangsu
Zhejiang
Anhui
Fujian
Jiangxi
Shandong
Henan
Hubei
Hunan
GuangdongGuangxi
Hainan
Sichuan
Guizhou
Yunnan
ShaanxiGansu
Ningxia
Chongqing
Beijing
Tianjin
48
1210
6
1152
14
10
59
38
41
30
3811
79
45
35
11
6014
< 4
2724
< 4
12
16
< 4
< 4
Shanghai
6
6
Shandong, Guangdong and Shanghai are the major production bases for
pastry & bread in China. From Jan. to Nov. 2010, enterprises engaged inpastry & bread production above designated size in the above three areas
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign pastry & bread mfg.
enterprises across China and the comparison of foreign enterprises and enterprises of
other ownership
2008 2009 2010
全国 473 619 725
oreign-funded 133 141 148
of ownership 577
Private 230 343 420 ivate
oreign-funded 133 141 148nded
State-owned 12 13 13
Others 98 122 144
Private 49% 55% 58%
oreign-funded 28% 23% 20%
State-owned 3% 2% 2%
Others 21% 20% 20%
Percentage of foreign enterprises
in terms of the number of
enterprise s in 2010
20.41%
79.59%
Foreign-funded Others type of ownership
Changes in the percentage of
numbers of foreign-funded
enterprises
58%55%49%
20%23%28%
2%2%3%
20%20%21%
2008 2009 2010
Private Foreign-funded
State-ow ned Others
In 2010, among the 725 pastry & bread mfg. enterprises above designated size
across China, 148 are foreign enterprises, accounting for about a share of
20.41% of all. In terms of the number of enterprises, there were 7 foreign
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