WE BRING THE CLARITY THATUNLOCKSADVANTAGE
W E A R E A G LO BA L M A R K E T I N G ST R AT EGY C O N S U LTA N CY
We are 70 strong
Based across 4 continents
Over 10 years experience
Part of the
global network
W E B E L I E V E
that complexity and change are the greatest barriers to value creation for businesses and their customers.
W E E X I ST
to bring the clarity that unlocks advantage
complexity and changeinto opportunity
opportunityinto ambition
ambitioninto value
W E H E L P C O M PA N I ES T R A N S FO R M :
H OW W E D O T H I S
Small, diverse teams of experts challenge and collaborate across the strategic journey to bridge the transitions where value, coherence and clarity are usually lost.
Context to Insight
Insight to Opportunity
We helped Lurpak grow by 24% and take the number 1 spot in the spreads aisle by being clear on where to focus »
Opportunity to Ambition
Ambition to Realisation
Context to Insight
Insight to Opportunity
Brand & business insight Category insight Consumer & customer insight Trend exploration Growth mapping
Opportunity scoping Opportunity prioritisation
Clear insight and a transformative PoV on your market and challenge
Clarity on the key opportunities tailored for your business
T H E S E RV I C ES W E O F F E R
Opportunity to Ambition
Ambition to Realisation
Strategic intent Portfolio strategy Strategy roadmap
Brand positioning Strategic innovation Brand expression Strategic activation Brand guardianship Brand performance system
Clear ambition on how to turn opportunity into sustainable advantage
Clear strategic guidance on how to realise that advantage
O U R C U LT U R E
Our people have a passion for inspiring and challenging thinking. We believe in the power of simplicity to get things done, and we strive together to deliver extraordinary work that creates an enduring impact.
We have nurtured a stimulating and collaborative environment for talented individuals who strive to make a difference. Our people are the brightest in the industry.
W E H E L P O U R C L I E N TS :
create desirable brands drive relevance for more customers more often
unlock the potential of their portfolios
enter new markets unlock opportunities in new categories
develop new value propositions
We helped Mitchells and Butlers organise a complex portfolio by being clear on where the money is. »
clear-ideas.com
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