MINI MBA
#CUminiMBA
CLEMSON AT THE FALLS | 9-28-12BOBBY RETTEW & REED SMITH
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WELCOME TO THE MOTHERSHIP
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MOTHERSHIPEXAMPLES
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#CUminiMBA
•Average Time on Page - 6:30mins
•1,123 Unique Visitors/Pageviews
•94 additional “Likes” on Facebook
•#EMTop - 50 real time tweets, 88k impressions, reaching 9600 followers
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#SoLongVampires
One Week --Tweets: 3,581 YouTube: 4.8m
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POWER OF THE BLOG
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CASE STUDIES
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GOALS
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2 Facebook ads | $479 monthly spend
source: @chrisboyer#CUminiMBA
•Over three month period: 296 clicks/month
•30 seminar registrations
•23% seminar registration/surgery conversion rate
•Average $3,000 contribution margin
•$20,700 profit originated from campaign
source: @chrisboyer#CUminiMBA
ROI = (gain - cost)/cost
Gain: $20,700Cost: $479 x 3 = $1,437
ROI = (20,700 - 1,437)/(1,437) = 13.4 or 1340%
source: @chrisboyer#CUminiMBA
REVIEWS
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TIME 2.0
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KNOW YOUR AUDIENCE
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source: http://argylesocial.com/landing/social-timing-insights-infographic
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URL SHORTENERS
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UPDATE MANAGEMENT
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tweetdeck.com
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MONITORING
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IT’S ALL ABOUT TIMING
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MOBILE
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PASSWORDS
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