COMPANY PROFILE
CLIF ELECTRIC EQUIPMENT TRADING (CLIF ELECTRIC) was established in December 2010 under the
management and leadership of ENG’R. RAMEL B. FRANCISCO. It has developed successfully from
being a trading entity into a manufacturing and fabrication business in a matter of short period and
has been recognized by its clientele as one of the most advanced and quality manufacturer and
fabricator of Electro-Mechanical equipment in the industry today.
As a subsidiary and sister company of FMJ MARKETING AND ELECTRICAL SERVICES (FMJ), it has
acquired top-of-the-line and computerized machineries for manufacturing and fabrication. CLIF
ELECTRIC has extensive line of manufacturing and fabrication works including but not limited to
Panel Boards; High, Medium and Low Voltage Switchgears; Power Panels; Motor Control Centers
(MCC); Capacitor Banks; Main Telephone Terminal Cabinets (MTTC); Telephone Terminal Cabinets
(TTC); Manual/ Automatic Transfer Switches (MTS/ATS); Wire Gutters/Cable Ladder Types;
Unistrut Channels; Breaker/Busbar Gutters; Pull Boxes; Power Substations; Installation of
Transmissions & Distribution Lines; Rewinding of Power Transformers; Rewinding of Distribution
Transformers ; and Power Generating Equipment, to name a few.
With the perpetual support of its parent company, FMJ MARKETING AND ELECTRICAL SERVICES,
CLIF ELECTRIC is currently serving clientele such as the Building, Industrial and Construction
Companies, the Dealers and other traders of the Industry, and the Electric Cooperatives Sectors.
Eventually, CLIF ELECTRIC expanded its operations, initially from Luzon Area to full-blown
nationwide distribution for its premium products and unparalleled services.
CLIF ELECTRIC has pull of experts, highly-experienced and well-trained personnel who whole-
heartedly design and create best quality and durable materials and equipment for its valued
clients. Through diligent and futuristic planning and the unceasing desire of its reliable business
consultants and partners, CLIF ELECTRIC is focused on bringing excellence and innovation on its
entire blueprint to assure customer satisfaction.
OVERVIEW
COMPANY NAME : CLIF ELECTRIC EQUIPMENT TRADING
: A subsidiary of FMJ MARKETING AND ELECTRICAL SERVICES, INC. OFFICE ADDRESS : No. 61-A F. Diaz Street, Ampid I, San Mateo, Rizal TAX IDENTIFICATION NUMBER : 176-397-012-000 TELEPHONE NUMBER : (02) 806-4736 FAX NUMBER : (02) 706-7251 DATE OF ESTABLISHMENT : December 1, 2010 CLASSIFICATION : SINGLE PROPRIETORSHIP
PANEL BOARDS
HIGH, MEDIUM AND LOW VOLTAGE SWITCHGEAR
POWER PANEL
MOTOR CONTROL CENTERS (MCC)
CAPACITOR BANK
MAIN TELEPHONE TERMINAL CABINET (MTTC)
TELEPHONE TERMINAL CABINET (TTC)
MANUAL/ AUTOMATIC TRANSFER SWITCH (MTS/ATS)
WIRE GUTTER/ CABLE LADDER TYPE
UNISTRUT CHANNEL
BREAKER/BUSBAR GUTTERS
PULL BOXES
POWER SUBSTATIONS
INSTALLATION OF TRANSMISSIONS & DISTRIBUTION LINES
REWINDING OF POWER TRANSFORMERS
REWINDING OF DISTRIBUTION TRANSFORMERS
POWER GENERATING EQUIPMENT, ETC.
COMPANY INFORMATION
PERMITS AND LICENSES
CLIF ELECTRIC is obligated to create value and make a difference on all its endeavors to
become the customers’ best preference as the leading Manufacturer and Fabricator that
sets new standards for high quality Electro-mechanical products and services in the
Philippines for the next ten years.
CLIF ELECTRIC seeks to bring to the industry a portfolio of innovations of high quality
products, materials and services that will provide the most satisfaction to its clientele.
CLIF ELECTRIC aims to be the finest place and the most suitable working environment where
people are inspired to be the best they can be.
CLIF ELECTRIC will continue to treasure a winning network of clientele and suppliers and be
a responsible organization to make a difference by helping protect the environment, build
advancements and innovations and improve efficiency benefiting the industry.
CLIF ELECTRIC is duty-bound to safeguard the welfare of its people and maximize the
profitability of the company while being mindful of its responsibilities.
HONOR: To GOD be the glory!
QUALITY: What we do, we do well.
LEADERSHIP: The courage to shape the future.
VISION
MISSION
VALUES
ORGANIZATION STRUCTURE
1. PRODUCTION MANAGEMENT
CLIF ELECTRIC EQUIPMENT TRADING, in collaboration with its mother company FMJ MARKETING
AND ELECTRICAL SERVICES, was able to properly and successfully manage its production of high
quality products as per requirement by new and returning loyal clientele. CLIF ELECTRIC assures
that the inventories of supplies are maintained at proper amount and volume to ensure that
production proceeds without interruption. CLIF ELECTRIC management monitors product standards
and implement quality control programs. They make sure that the finished products meet certain
levels of quality and be delivered on specified schedule. CLIF ELECTRIC works SMART- They act with
urgency, work efficiently and remain responsive to change.
CORE COMPETENCIES
2. QUALITY ASSURANCE
CLIF ELECTRIC always assures the Clients that its products are manufactured and fabricated for the
intended purpose. This is to ensure that innovations and excellence are inherent to every
component of the process. Crafted by its highly experienced, professionally trained and expert
personnel, regular monitoring and assessment are initiated to guarantee that the products and
services meet and even exceed its Clients’ expectations. CLIF ELECTRIC will always DO IT RIGHT THE
FIRST TIME.
3. OUR DIGITAL / COMPUTERIZED MACHINERIES To deal with the surge of production demand, has brought-in the following equipment to
accommodate the increasing manufacturing and fabrication requirements of its clientele, without
compromising the high-quality standards it has employed to its operations. These machines are
handled by expert and well-trained personnel.
A. NEW EURA HYDRAULIC SWING BEAM SHEARING MACHINE
B. NEW EURA HYDRAULIC IRONWORKER MACHINE
CLIF ELECTRIC fabricates and manufactures
these products:
PANEL BOARDS
SWITCH GEAR
o HIGH VOLTAGE SWITCH GEAR
o MEDIUM VOLTAGE SWITCH GEAR
o LOW VOLTAGE SWITCH GEAR
o VACUUM & SF6 BREAKERS
POWER FACTOR CORRECTION
o AUTOMATIC CAPACITOR BANK
o MANUAL CAPACITOR BANK
MOTOR CONTROL CENTER
o WALL MOUNTED TYPE
o MODULAR FIXED TYPE
TRANSFER SWITCHES
o AUTOMATIC TRANSFER SWITCH
o MANUAL TRANSFER SWITCH
o CONTRACTOR TYPE
CABLE TRAY
WIRE GUTTER
WIRE GUTTER LADDER TYPE
PULL BOXES
UNISTRUT CHANNEL
SERVER/DATA CABINET
WALL/MOUNT CABINET
OPEN BAY RACK
TELEPHONE FRAME
ENCLOSURE SYSTEM
RACK SHIELVE
HORIZONTAL & VERTICAL WIRE MANAGER
PULL OUT KEYBOARD, ETC.
PRODUCT LINES
INITIAL LISTS OF CLIENTS
Creating
Life’s
Innovative
Future
T
PLEASE CONTACT
TELEPHONE NO.: +(632) 806-4736
TELEFAX NO.: +(632) 706-7251
E-MAIL ADD: [email protected]