Emerging EconomiesJump into the Cloud
OPPORTUNITIES & CHALLENGESFOR SERVICE PROVIDERS
Globally, 45% of computer usersare in the cloud.
OpportunityEMERGING ECONOMIESMATURE ECONOMIES
Likelihood of using any public cloud services...
...using cloud for personal purposes
...using cloud for business
...using fee-based cloud services for business
In emerging markets,the percentages are higher...
50%33%
50%
88%85%
34%28%
35%34%
Challenge
45%30%
Likelihood of sharing log-in credentialsfor paid services...
Source: Business Software Alliance and Ipsos Public AffairsDesign: Graphicacy Symbols: CC by 3.0, thenounproject.com collection
EMERGING ECONOMIESMATURE ECONOMIES