Consumer PromotionsObjectives:Define Consumer PromotionIdentify the wide variety of consumer promotions
Text Books today! Read pages 370 - 375
Promotions are targeted to either consumers or businesses. Today we focus on the 10 different types of consumer promotionsConsumer Promotions – sales strategies that encourage customers and prospects to buy a product or service
#1 Coupons – certificate for cash discounts
Notice that a discount is offered. If no discount, then not a coupon, just an advertisement.
#2 Premiums – low cost or free items included with purchase
#3 Deals – two products packaged together to create discount
GroupTicket PricingThink “Costco”
#4 Incentives – win prizes using some kind of game
#5 Product samples – free trial size offering
Test Drive a car
#6 Sponsorship – fee paid for right to promote at event
#7 Tie-ins – when two companies promote together
#8 Product placement – use of brand name in movie, TV, etc.
Transformers
#9 Loyalty marketing – frequent buyer or rewards programs
Frequent Flyer Miles
#10 Point-of-purchase displays – displays to hold and promote products.
Assignment – work with a partnerA) Locate a coupon from the internet. Remember, coupons must
provide entitlement for a cash discount. Paste a copy onto a Word Document and then print 2 copies (one for each partner) in black & white (printer 4350). On the bottom of the print-out complete B below by hand.
B) Individually, locate an actual sponsorship where a fee has been paid in exchange for the right to promote at a set location or event. * Provide a full written description of the event. * Name the sponsor * Prompt: Why do you think the company made this sponsorship choice?
C) Show your completed progress to Mr. Zender at end of class. Three-hole punch and include in your notebook folder at the end of the unit.