Nica Lorber Creative Director & Web Strategist
Chapter Three !
! nicelobster
Content Management: A Web Strategist’s
Perspective
I’m responsible for:!
WebStrategy / Content Strategy / IA / UX / Design
Universal problem:Content is not a priority
OpportunityProve the value of prioritizing content
✓ Content model lacked flexibility
✓ IA was cumbersome
✓ Website doubling as an intranet
✓ Legacy content was long and hard to read
The problem:
✓ Improve the content model
✓ Restructure the IA
✓ Define content governance
✓ Create well designed content guidelines
✓ Optimize content for web
The solution:
✓ Redesigned content model
✓ Created content style guide
✓ Met with each content owner for 4 hours to:
✓ Discuss pain points
✓ Revise IA
✓ Get buy in
The tactics:
✓ Limited formatting
✓ Bold/italic
✓ Lists
✓ h2/h3
✓ One small image
Basic Page:
✓ Lead paragraph style
Added
✓ Accordions
Added
✓ Call out
✓ Blockquote
✓ H4
Added
✓ Image styles
✓ 1 column
✓ 2 column
✓ Image right
✓ Image left
Added
✓ redesigned anchor links
Added
✓ Related content
Added
Questions?
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