Transcript
Page 1: Content Marketing & Knowledge Graph SEO

We are WIMPS!

Page 2: Content Marketing & Knowledge Graph SEO

The Old Days

About 6 Months ago

Page 3: Content Marketing & Knowledge Graph SEO

Content Marketing

Knowledge Graph SEO

What Does it all Mean?

Page 4: Content Marketing & Knowledge Graph SEO

Content Marketing

Knowledge Graph SEO

What Does it look like?

Page 5: Content Marketing & Knowledge Graph SEO

Content Marketing

Knowledge Graph SEO

Authorship• G+• Facebook• Linkedin• Gravatar

92% of content picked up in the knowledge

graph have a Google + Profile.

Page 6: Content Marketing & Knowledge Graph SEO

Content Marketing

Knowledge Graph SEO

Authority PositioningAn Article (Outsource it – Zerys or Mediapiston on odesk):

Subject Matter - What Are Others Talking About?

1. The Named Entities – People, brands or organizations related to this keyword.

2. Various keywords they are using (in the top 10 results).

3. The Verbs attached to the keyword.

4. The event that’s happening.

5. The sentiment or direction of the content.

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Content Marketing

Knowledge Graph SEO

Syndication

Social media todayExaminer

CNNireportZDNet

Bizsugar-------------------------------

BlogengageBloginteract

AlltopNetworked Blogs

Scribnia

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Content Marketing

Knowledge Graph SEO

Results

First 20 results for the search

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Content Marketing

Knowledge Graph SEO

Your Own Ecosystem

Page 10: Content Marketing & Knowledge Graph SEO

Content Marketing

Knowledge Graph SEO

Your Own Ecosystem


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