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Page 1: Content roles in service design

GUIDANCE INFORMATION / NOTIFICATION

ENGAGEMENT / REWARDS

PROMOTION / MARKETING

UNDERSTANDING / INSIGHT

GUIDANCE

INFORMATION / NOTIFICATION

UTILIZING CONTENT DURING THE CUSTOMER JOURNEY

CONTENT ROLES IN SERVICE DESIGN

ENGAGEMENT / REWARDS

PROMOTION / MARKETING

UNDERSTANDING / INSIGHT

SUGGESTIONS AND POINTERS FOR ALTERNATE PATHS TO FOLLOW

DEEPER KNOWLEDGE, PRE AND POST TASK RELATED DIALOGUE

CAPTIVATING, CAPTURING INTEREST, PRIZES, AWARDS AND HONORS RELATED TO THE SERVICE SCENARIO

REVEALING PREVIOUSLY UNKNOWN POSSIBILITIES, INITIATING A NEW PURCHASE PROCESS WITHIN THE SERVICE SCENARIO

FEEDBACK, CREATING THE POSSIBILITY FOR CRITISISM AND PRAISE, MEASURING THE EXPERIENCE

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