Corporate excellence through social media

by

K. Srinivasan21 April 2007Hyderabad

What we will discuss today

• Trends of internet growth

• Various social media

• Advantages and risks

• Expert views

Present trend

• Globally, out of 6.5 bn population 1.1 bn use net (17% penetration)

• In Asia, out of 3.7 bn population 0.4 bn use net (10.7 % penetration)

• North America and Europe penetration at 70% and 39% respectivley.

Present trend - Asia

• Hongkong, Singapore, Taiwan, South Korea and Japan have more than 60 percent penetration

• India 3.5 percent. (around 4 crore users)

• Growth rate over 2000 - 700%

Traditional media

• Print newspapers, magazines, books

• Television

• Broadcast Radios like AIR

What is social media?

• Wikipedia defines: Social media describes the online technologies and practices that people use to share opinions, insights, experiences and perspective with each other

How different from traditional media?

• Social media is also known as Media 2.0

• User generated content (UGC)

• Contents can be changed after publication

Media 2.0 comparison

• Interactive

• Popularity of the subject

• Usage of text, images, audio and video

• User managing the contents

Media 2.0 - comparison

• No limitation for space, time, duration

• Syndication and distribution

• Collating data from other sites eg: Google adsense, RSS feeds, widgets

Evolution of social media

• 1970s - E mail

• 1980s - List servers

• 1990s - Discussion groups , chats, personal websites

Evolution of social media

• 1995 - Social networking sites like classmates.com

• After 2000 - Blogs, podcasts, Wikis

• 2005 - Web 2.0 various applications like tags, book marks

Social media - medium

• Blogs

• Message boards / social networking

• Podcasts (audio and video)

• Wiki

Blogs

• Technorati has tracked 70 mM blogs upto March 07. They do not cover Myspace and Chinese blogs.

• Estimated blogs of around 150million globally (India may be around 1 to 2 lakh)

Blogs - creation and posting

• 120 k blogs are created every day as per technorati

• 1.4 Million posts per day - Every hour 58000 postings are done

• Blogs grew from 35 M to 70 M in 320 days

Blogs vs Mainstream media

• During Q4 of 2006, out of 100 most popular news sites, 22 were blogs (rose from 12 earlier quarter)

• Audience discrimination between blogs and mainstream media getting lesser

Blogging sites

• Blogger

• Wordpress

• Typepad

• Myspace

Blogs - Characteristics• RSS / Atom feed - distribution

• Interactivity

• Informal tone

• Timeliness

• Viral effect

• Visiblity in the net

Message boards and social networking

• Personalised pages

• Connecting with friends and extending network

• Myspace (150 M users)

• Orkut / yahoo / google groups

Podcasts

• Transferring your PC into a radio station and tower

• Audio format of blog

• Both audio and vido

Podcast

• The term ‘podcast’ turns around 113 M results in Google

• Estimated audio and video podcast 2.7 M (Fedburner)

• Odeo has 3.1 M audio podcasts

• Downloadable in iPod

Podcast servers

• Podbazaar

• Podbean

• Odeo and many others

• YouTube, Blip.tv and MySpace for videos

Wiki

• A website that can be individually or collaboratively edited using a web browser

• Many wikis - Popular Media wiki

• Wikipedia - online encylopedia - many languages - English 1.7 M articles

Some more important aspects

and tools

Tags

• Tag is a category or description or keyword that some one (often the creator) assign to it

• 230 M posts are using tags or categories

• 35% are using tags for their posts and is on the increase

Feed

Bookmarks

How helps Corporates

• Microsoft, IBM and many leading companies have blogs

• Social media brings the stakeholders closer to the organisation

How helps corporates

• More transparency needed - helps to improve the image

• Take the criticisms positively - convert such postings to imrpove your relationship

Now you will hear the voice of

Mr Amit Agarwal, AgraIndia’s No 1 Blogger

(recorded over phone through Audacity software)

Thanks

K. Srinivasan

www.primepointfoundation.org

www.poduniversal.com

www.indiavision2020.org

94440 50273