CORPORATE PRESENTATIONad pepper media International N.V.
July 2020
3 | Corporate Presentation
Disclaimer
These materials may contain forward-looking statements based on current assumptions and forecasts made by ad pepper media International N.V.’s
management and other information currently available to the ad pepper media International N.V.’s or any of its affiliates (the “Group). By their nature,
forward-looking statements involve a number of risks, uncertainties and assumptions that could cause actual results, performance or events to differ
materially from those expressed or implied by the forward-looking statements. Statements contained in these materials regarding past trends or
events should not be taken as a representation that such trends or events will continue in the future. Neither ad pepper media International N.V. nor
any other party is under any duty to update or inform you of any changes, whether as a result of new information, future events or otherwise, to the
information in these materials.
Certain market data and financial and other figures (including percentages) in these materials were rounded in accordance with commercial
principles. Figures rounded may not in all cases add up to the stated totals or the statements made in the underlying sources. For the calculation of
percentages used in the text, the actual figures, rather than the commercially rounded figures, were used. Accordingly, in some cases, the
percentages provided in the text may deviate from percentages based on rounded figures. The financial information relating to the Group contained
in this document has not been audited or reviewed.
No reliance may be placed for any purposes whatsoever on the information contained in this document or on its completeness. No representation or
warranty, expressed or implied, is given by or on behalf of the Group, directors, officers or employees, advisors or any other person as to the
accuracy or completeness of the information or opinions contained in this document, and no liability whatsoever is accepted for any such information
or opinions or any use which may be made of them. This document does not constitute an offer to sell, or a solicitation of an offer to buy, any
securities.
4 | Corporate Presentation
Q2 Highlights
• COVID-19 impact since early March; Q2 first full quarter in “post COVID-era”
• People are safe and mostly working from home
• ad pepper media continues to lead the industry in growth and margin
• Revenue: ad agents (+13%) and Webgains (+27%) while latter could
benefit overproportionally from “stay-at-home-economy”
• Business well diversified with low exposure to travel/hospitality/leisure
• Strong liquidity and balance sheet
5 | Corporate Presentation
Impressive Growth with Revenue Levels
Exceeding Q4/2019
5.048
5.743
5.031
5.966 5.8416.116
Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020Group Revenue in kEUR
Q4 typically strongest
quarter of a year (xmas,
blackfriday, etc.)
6 | Corporate Presentation
All Segments on Q4/2019 Level or Higher
1.678 1.612
Q4 2019 Q2 2020
in kEUR
1.356 1.337
Q4 2019 Q2 2020
2.932
3.167
Q4 2019 Q2 2020
7 | Corporate Presentation
539
1.747
2.209
1.3541.592
2.804
4.500
2015 2016 2017 2018 H1 2019 2019 H1 2020 2020e
EBITDA 2015 – 2020 YTD
EBITDA in H1 2020 is up 76 percent vs. previous year
Q2: 1.684
in kEUR
Q2: 883
3.512
8 | Corporate Presentation
Digital Ad Spending Worldwide | 2018-2023
283,4333,3
385,0435,8
479,2517,5
45,9%50,1%
53,6%
56,6%58,8%
60,5%
2018 2019 2020E 2021E 2022E 2023E
Digital ad spending % of total media ad spending
Source: eMarketer in USD billion
CAGR: 12,8%
9 | Corporate Presentation
Marketing Technology Landscape ("Martech 7000")
10 | Corporate Presentation
SEA & SEO
Affiliate Amazon
Competitive Landscape
11 | Corporate Presentation
THIRD PARTY
BRANDING
CREATIVE
SOCIAL
Positioning ad pepper Groups Segments
Agency Model
SPECIALIZED FULL SERVICE
Pricing Model
CONSULTANCY/RETAINER SUCCESS BASED
Technology
MIX PROPRIETORY
eCommerce Platform
SEARCH AFFILIATE
13 | Corporate Presentation
ad agents - What They Do
Search Marketing
(SEA & SEO)
Marketplace Services
& Retail Media
Affiliate
Management
Social Media &
Display AdvertisingData &
AnalyticsConsulting
14 | Corporate Presentation
New Customers 2019/20
15 | Corporate Presentation
Impressive Growth with Revenue almost on Q4 Levels
1.271
1.427
1.5731.678
1.5391.612
Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020
in kEUR
+13%
17 | Corporate Presentation
ad pepper - What They Do
Lead
Generation
Performance
Display MarketingContent
Marketing
Social Media
AdvertisingData &
AnalyticsConsulting Audience
Targeting
18 | Corporate Presentation
Most wanted Online Marketing Services for SMEs:
Performance Display Advertising
Search Engine Advertising
Newsletter Marketing
Content Targeting
Search Engine Optimization
Lead Generation
Social Media Marketing
Display Advertising
Search Engine Marketing
19 | Corporate Presentation
New Customers 2019/20
20 | Corporate Presentation
ad pepper Segment Revenue in-line with Q4
(but lower than Q2 19)
in kEUR
644
534
828
528
1.040
504
918
419
534 643572 528 504 419
644
1.182
574 828
1.040 918
1.178
1.825
1.146
1.356
1.544
1.337
Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020
-27%
QoQ growth was -27%, however, previous year was positively impacted by a single big campaign (around 600k)
22 | Corporate Presentation
One of the leading international affiliate networks
15 years experience in affiliate marketing
Part of the Group since 2006
Fact Sheet: Webgains
Headquarter London
Offices Paris, Madrid, Bristol, Munich, Milano and
Nuremberg0
Present with Platforms all over the
world
1,800 advertisers
250,000 publishers
100,000,000 transactions
€ 977,575,616 Gross Sales Value
23 | Corporate Presentation
New Customers 2019/20
200+ new clients have joined Webgains in H1 2020
24 | Corporate Presentation
Highest Quarterly Revenue Level in Segments` History
644
8281.040 918
1.501 1.604 1.507
1.982 1.841
2.234
2.599 2.491 2.312
2.932 2.758
3.167
Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020
in kEUR
UK was the fastest growing region (+39%) representing around 70% of segment`s overall revenue
+27%
+39%
KEY FIGURES
26 | Corporate Presentation
Key Figures H1 2020 | Group
EBITDA
1.5922.804
H1 2019 H1 2020
Gross Sales
(non-IFRS)
H1 2019 H1 2020
Revenue
(IFRS)
H1 2019 H1 2020
Gross Profit
H1 2019 H1 2020
OPEX
H1 2019 H1 2020
+0%
45.007
in kEUR
40.823
11.95710.790
11.56910.433 9.3109.325
27 | Corporate Presentation
Webgains`Q2 EBITDA almost Doubled vs. Q4 2019
in kEUR
74 158 262 317118 191
Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020
417 388200
855603
1.565
Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020
530
859
384266
704503
Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020
28 | Corporate Presentation
Headcount June 2020 | Segment
Admin
2630
06 2019 06 2020
7881
06 2019 06 2020
91 92
06 2019 06 2020
14 15
06 2019 06 2020
29 | Corporate Presentation
Group Revenue | Sector Split
H1 2019 H1 2020
24%
16%
11%5%6%
6%
6%
5%
5%
5%
4%
4% 3%
29%
13%
10%8%
8%
7%
5%
5%
4%4%
2%2%
3% Retail & Shopping
Fashion
Social Platforms
Entertainment
Home / Garden / DIY
Automobile
Health & Beauty
Mobile / Telco
Financial Services
Electronics / Technology
Utilities / Real Estate
Travel
Other
Low exposure to Travel clients (H1 2019: 4%; H1 2020: 2%)
Retail/Shopping & Entertainment with the biggest gains
10.790 11.957
30 | Corporate Presentation
44%
2%4%3%
47%
EMA B.V.
Treasury stock
Dieter Koppitz
Euro Serve Media GmbH
Free float
The Share
• Total number of shares:
21,500,000 (nominal value EUR 0.05), after
cancellation of 1,500,000 shares
• Last share repurchase programs:
February - July 2016 •
• Liquid funds:
EUR 22,139k (30.06.2020), debt-free
• ISIN:
NL0000238145
Shareholder Structure Share Information
OUTLOOK
32 | Corporate Presentation
Outlook 2020
“Based on the strong business development,
the management of ad pepper media International N.V.
expects group revenue for the 2020 financial year
to amount to approx. EUR 24.0 million with EBITDA
of approx. EUR 4.5 million.”
2019 2020
21.8
24.0
3.54.5
in million EUR
EBITDAEBITDA
GROUP
REVENUEGROUP
REVENUE
20202019