From Service to Sales Changing Behaviour in Banking

:

2 – 1

AVERAGE BANK

Products per customer 2

6

https://www.wellsfargo.com/

solution transaction

53% of the reason customers buy and remain loyal

$ Focus & gain access

Outbound

Inbound

Fulfill

$ Focus & gain access

Outbound

Inbound

Fulfill

Incentives Sanctions

Conversations

Fundamentals of great selling Skills

Number of repetitions Allocation of effort

Processes (including use of tools)

Product, system and compliance training