Creating Economic Value From
Agricultural Market Information
By Robert M. Kintu , Principal Consultant
Team Leader – Agri-ProFocus MIS Group Uganda.
FIT Uganda Ltd
www.fituganda.com / www.infotradeuganda.com
28 September 2012Arnhem, Netherlands
Invited to APF Network by
Business Consultancy : Business Development Services , Access to markets, Business training and Information dissemination.
Infotrade TM : ( Brand Name) Agricultural Market Information Services
(AGMIS)
Localized Agricultural Market Information (LAMIS)
Value Chain Market Information Services (VARMIS)
Farm Record Management Services (FARMIS)
Info point (U) Ltd an Advertising Business Services
Affiliations : FIT Ghana, FIT Kenya, FIT Zimbabwe
Networks : Agri-Profocus Uganda AAMIS-NET, SEEP NETWORK
Visit : www.fituganda.com or www.infotradeuganda.com
Member of the Agri-ProFocus :
Marketing information Group
Currently : Team Leader of 11 Service providers
And leading providers of Comprehensive and integrated Market
Information Services in Uganda
15years
In business since 1997
Our Business Profile
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855
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Uganda Country Context
Thematic Area : Market Information and its importance to Rural
Farmers
Innovative Communities – Theory of Change led by FIT Uganda under
the market information services group
Shaping the MIS Sector in Uganda though Network
Achievement of the MIS Group in Uganda
Our Vision as the APF MIS Group
STRUCTURE OF PRESENTATION
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Uganda’s Country Context
Land locked Country Bordering (Kenya, S. Sudan, Tanzania ,Rwanda , DRC- Congo )
Naturally Gifted by Nature (every green and with unique setting for people allowing easy of survive for both its people and animals)
Progress: People living in poverty fell from 56% in 1992/93 to 24.5% in 2009/10
Estimated population of 33 million people,
Rapid population growth of 3.3% (one of highest in the world)
50% of the 33 million people are below age 18;
Dependency Ratio of 12 dependents to every worker,
7.8% Highest rates of economic growth in Africa (average since 2000),
per capita income of US $460 which below the sub-Saharan average
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Significance & Relevance of Market Information
FACTS
80 % of the Economy is dependent on Agricultural Sector
These are small holder farmers with an average of 2.5 acres of land
Increase demand for food around the regions ( Rwanda, Kenya and S. Sudan)
Need for Market Information growing day per day
Production Information
Market Demand Information
Transaction opportunities
MARKET INFORMATION SERVICE :Responses to these farmer /trader Needs
Side Production
• Quantities produced for given market/ buyer
• Quality desired by buyers
• Time of demand(variations in seasons)
• The allowed transaction cost
Side Marketing
• Support the farmers/trader to sell more to the current buyers
• Support the sourcing and research for better markets
• Secure medium and long term markets for sustainable production
• Secure market that offer the best prices
TRANSACTION LEVEL Business
Offer
Selling priceQuality and quantity verificationEstablishing Farm gate price
Bids
Price offersLocation of buyersCost of delivery
Deals
Agreed selling priceTerms of engagementContractDelivery
End Markets
By Definition: Market Information is a business resource that contributes to know- how and increases the chances for the businesses to manage prevailing situations and plan for future market opportunities.
SHAPING THE MIS SECTOR IN UGANDA THROUGH APF NETWORK
MEET THE MIS AGRI-PROFOCUS MEMBERS
TYPE OF INFORMATION PROVIDED DIFFERENT ACTORS DIFFER
Knowledge & Exposure
Farm Technologies; Inputs sources
Reliable Price comparisons;Farming Mgt.
systems
ProductionEstimates;
Market Visibility
Post harvest Solutions
Buyer offers /
Marketing Opportunities;
Visibility;Trading Options FARMIS- FIT
AGMIS- FITKRC
UCC/ EAGC
AgriNet
NA
AD
S
AMITISA/
CKWs by
Applab
NARO/ UNADA
Joint MIS Group Achievements- Results / Desired Outcomes
Mapping of MIS service providers MIS 2010 Symposium •Relevance of Market Information to Farmer Entrepreneurship
MIS 2011 Symposium •Marketing Information a Leverage in National Food Security Planning and Regional Sustainable trade.
MIS 2012 Symposium •Creating Economic Value From Agricultural Market Information
MIS 2013 Symposium •Stimulating Sustainable Supply- Market relationships though Market information
Joint Organized Regional MIS
Events
Established a Standardization
Committee
Piloting the Redistribution of MI
with other private actors Planned ‘Meeting the Buyer’
2013
Parameter 2010 2011 2012
Participants day 1 100 143 166
Participants day 2 137 144
Standardization Sub Committee
Uganda Bureau of Statistics (Chairing Organization)
FIT Uganda (Co-chair)
Ministry of agriculture (Deputy Chair)
Bank Of Uganda
SNV
KRC
National Bureau of Standards
Kulika uganda
Ministry of Industry and Cooperatives
AgriNet
Eastern Africa Grain Council
STANDARDIZATION Service provider needs Need to carry out market research.
Need to develop data collection tools.
Improving the methods of data collection.
Analyzing of data before dissemination.
Understanding the user needs
Translation of information to suit different farmers in different regions.
Develop a feedback forum
Networking to avoid duplication
What is being done? Mapping of different market
information service providers Set up of the working committee
(government and private stakeholders)
Developed the terms of reference(ToR’s) for the consultant
Hired a knowledge worker from KIT – Netherlands to help in streamlining the standardization activities
MIS Business operating Standards in interest both the providers and the end users
Desired Outcome
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THE FUTURE AND OPPORTUNITIES WITH THE GROUP
Address more action led activities that have cross cutting results for all stakeholders. E.g. Standardization,
Involving government and private in the next intervention using the group power.
Seeking for partnership with potential for the planned event in September 2013 . ( Meet the Buyers)
Great opportunities for International commodity buyers/ Technology providers (process technologies)
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THANK FOR LISTENING