Download pdf - Creative Morning Cardiff

Antti KarppinenCreative Morning Cardiff, 26 sept 2014

TWITTER @antti_karppinen / INSTAGRAM @aliasantti

Antti Karppinen WHO?!✤ Finland!

✤ Alias Creative, 6 photographers!

✤ Internationally awarded Commercial Photographer, Digital Artist, Retoucher, Creative mind, wannabe card magician!

✤ Best portrait photographer of Finland!

✤ +13 yrs experience in Art Direction, content, mobile gaming .. .com!

✤ Digitalist network #sharingiscaring





EVERYONE CAN BE

PHOTOGRAPHER


NOT JUST IMAGES

STORIES


FIND YOUR NIECHE

CREATIVE MORNING

COLO(U)R


IMAGE TRENDS

COLOR, THEME, LAYOUT






http://www.vijayp.ca/blog/2012/06/colours-in-movie-posters-since-1914/

http://www.vijayp.ca/blog/2012/06/colours-in-movie-posters-since-1914/






TONES IN IMAGES

TIE TOGETHER















NOT JUST IMAGES

STRATEGIES


Strategies

✤ Advertising vs. communication!

✤ crappy images with phones!

✤ royalty free stock!

✤ takes time to search

Process

Need research!Brand brief!Concept!

Pre-production

Photoshoot!Post production

I Research

II Planning

III Action


Buying, vacation, lifestyle, spending, holiday, culture, light, contrast






COLOR IS

a ocean full of WAVEs and Im choosing my own to ride



Yellow car game

✤ If a player sees a yellow car they may hit whoever they choose

✤ The game is ALWAYS on

✤ Only cars which are yellow are allowed.

✤ Calling out "Yellow Car" is not necessary.

✤ Once a car has been used it can not be used again in the same game

✤ If a hit is issued wrongly then the person who is hit has the right to return the hit

anttikarppinen.com


QUESTIONS?!

http://anttikarppinen.com