CREATIVITY
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2
Program Objectives (1 of 2)
Creativity
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Describe what creativity is.
Understand how the creative mind works.
Increase skills to increase your personal creativity.
Understand how creativity leads to organizational
success.
Learn to foster organizational creativity.
Learn to use creativity as a team/group.
Learn how creativity will affect your future.
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Program Objectives (2 of 2)
Creativity
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A CHALLENGE
Please write a one sentence
definition of
Creativity.
Webster’s Dictionary: Artistic or intellectual inventiveness.
Creativity involves the generation of new ideas.
Creativity brings something new into existence.
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Definition Creativity
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Etymology Creativity
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The word “creative” originated in the 1670’s from the combination of the word
“create” and the ending “ive.”
Wordsworth used the word to mean “of literature” or “imaginative” in 1860.
It was first used in association with writing in 1907.
The word “creativity” was first used in 1859.
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The Greek Muses (1 of 2)
Creativity
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The Greeks believed that people were inspired by goddesses called “muses.”
The nine muses:
Calliope: Epic Song
Clio: History
Euterpe: Lyric Song
Melpomene: Tragedy
Terpsichore: Dance
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The Greek Muses (2 of 2)
Creativity
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Erato: Erotic Poetry
Polyhymnia: Sacred Song
Urania: Astronomy
Thalia: Comedy and Bucolic Poetry
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Creativity and Business (1 of 3)
Creativity
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How does creativity relate to business?
Businesses need
innovation to keep
afloat and to progress.
New ideas can
spark growth in a
business.
Many of the most
successful companies
change the way they
operate frequently
by using creativity.
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Creativity and Business (2 of 3)
Creativity
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Attracting customers.
Leading and managing.
Promoting products and services.
Making profit.
Selling products and services to customers.
Getting ahead of competitors.
Thinking of ideas.
Creativity is needed in business for finding new ways of:
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Creativity and Business (3 of 3)
Creativity
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Creativity is needed in business for finding new ways of:
Making new products. Strengthening the
business.
Lessening
weaknesses in the
business.
Innovating.
WHAT IS CREATIVITY?
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What Is Creativity? (1 of 8)
Creativity
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Novel: unique, new, innovative, different, imaginative, non-typical, unusual.
Useful: responds to a need, has some utility or value, answers a question.
Understandable: not the result of chance, reproducible.
Though novel, creativity is describable and satisfying.
Describable and Satisfying:
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What Is Creativity? (2 of 8)
Creativity
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Creativity is fostered by an environment.
Creativity must be valued by a community.
Creativity is shaped by those who evaluate it.
Social Factors:
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What Is Creativity? (3 of 8)
Creativity
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Intellectual Skills:
Choosing.
Predicting.
Interpreting.
Translating.
Recalling.
Manipulating.
Humans have intellectual skills that allow them to have creativity in . . .
Choosing: To select
from a number of
possibilities and pick by
preference.
Predicting: To
state, tell about, or
make something
known in advance,
on the basis of
special knowledge.
Interpreting: To
explain and understand
the meaning of
something and to
conceive the
significance of it.
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What Is Creativity? (4 of 8)
Creativity
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Translating: To
transform something
from one state to
another.
Recalling: To
remember and bring
back to mind a
previous subject or
situation.
Manipulating: To
handle, manage, or use
(sometimes with skill)
an object in a process
or performance.
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What Is Creativity? (5 of 8)
Creativity
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Use Your Own Process:
With these skills we are able to . . .
select knowledge,
and use it toward a
specific goal.
interpret
communication, and
share it.
remember previous
knowledge, and use it
skillfully.
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What Is Creativity? (6 of 8)
Creativity
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Use 1 or more of the 6 intellectual skills to come up with a creative idea.
Scientific: inventions or medical cures.
Artistic/Musical: beautiful paintings, sculptures,
or songs.
Creative Writing: novels, short stories, and
poems.
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What Is Creativity? (7 of 8)
Creativity
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Creativity can come in different forms . . .
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What Is Creativity? (8 of 8)
Creativity
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Self Confidence.
Reduced Stress.
Inner Peace.
Better control over your life.
Satisfaction.
Creativity Benefits:
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Creativity Myths (1 of 3)
Creativity
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Originality exists.
No one can invent
something
completely original.
While one must be
careful of copying other
people’s creative
property, it is impossible
not to be influenced by
anyone else’s work.
Allow yourself to be
inspired by other
people’s ideas, and then
strive to make them
your own!
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Creativity Myths (2 of 3)
Creativity
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Inspiration spontaneously occurs.
Inspiration must be
sought out!
It does not just come
to people.
Inspiration does not make people
create.
People use inspiration to guide their
creative process.
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Creativity Myths (3 of 3)
Creativity
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Inspiration spontaneously occurs.
Being creative is easy.
Being creative is hard work.
It takes practice and does not
just happen.
Only creative people can have
creative ideas.
Everyone can be creative because
different perspectives come from all
walks of life, and everyone has
different experiences.
INSIGHT
INSIGHT:
“I DON'T BELIEVE IN INTUITION.
WHEN YOU GET SUDDEN FLASHES OF PERCEPTION, IT IS
JUST THE BRAIN WORKING FASTER THAN USUAL.
BUT YOU'VE BEEN GETTING READY TO KNOW IT FOR A
LONG TIME, AND WHEN IT COMES, YOU FEEL YOU'VE
KNOWN IT ALWAYS.”
KATHERINE ANNE PORTER
HOW THE CREATIVE MIND WORKS
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How The Creative Mind Works (1 of 11)
Creativity
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Right and Left Brain:
The brain allows you to absorb and work with information in different ways . . .
The left side:
thinks in words and is linear.
The right side:
thinks in pictures and is global.
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How The Creative Mind Works (2 of 11)
Creativity
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Left side:
Speech center, forms thoughts
and puts them into words.
puts things into sequential,
logical order
Right side:
Controls motor skills, intuition,
and emotion.
recognizes and identifies
images
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How The Creative Mind Works (3 of 11)
Creativity
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The left side of the brain is
used when creativity happens
on the right.
In left brain thinking, you work
with ordering and discarding ideas,
while the right brain keeps track of
the process of forming these ideas.
From Right to Left and Back:
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How The Creative Mind Works (4 of 11)
Creativity
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From Right to Left and Back:
To use both your right and
left brain is important in
the success of being
creative.
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How The Creative Mind Works (5 of 11)
Creativity
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Right-brained people daydream,
doodle, and sometimes draw.
They are spontaneous and aware of
their emotions, others’ emotions, and
visualizing scenarios.
Right-brained vs. Left-brained:
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How The Creative Mind Works (6 of 11)
Creativity
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Left-brained people always ask
questions and want answers.
They are list-makers and planners, are
more connected to time and schedules,
and love details.
Right-brained vs. Left-brained:
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How The Creative Mind Works (7 of 11)
Creativity
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Creative people see
themselves as creative and give
themselves the freedom to
create.
Non-creative people do not
think about creativity and do not
give themselves the chance to
create anything original.
Self-Perception:
The difference between people who are creative and those that are not:
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How The Creative Mind Works (8 of 11)
Creativity
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Imagination.
Courage.
Patience.
Playfulness.
A Vision – Mental Picture.
Taking Risks.
Exploring.
Positive Thinking.
Creative Habits:
Creative habits can be acquired by …
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How The Creative Mind Works (9 of 11)
Creativity
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Most creativity comes from the
subconscious mind.
Our experiences are stored in
the subconscious waiting to
hatch into new ideas.
The Subconscious:
Detach yourself from your ego-infested conscious mind and daily stress/pressures. Do
this to overcome judgmental thoughts and creativity blocks.
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How The Creative Mind Works (10 of 11)
Creativity
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Humans have creative abilities
that often show up early in life.
The average adult thinks of 3 to
4 ideas for any given situation,
while the average child can come
up with 60.
The Inner Child:
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How The Creative Mind Works (11 of 11)
Creativity
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Foster Your Inner Child:
Children are fearless
explorers.
Children have not
yet been pressured
to conform.
Children believe they
can do anything and
that nothing is beyond
their capabilities.
INSIGHT
INSIGHT:
“THE INTUITIVE MIND IS A SACRED GIFT, AND THE
RATIONAL MIND IS A FAITHFUL SERVANT.
WE HAVE CREATED A SOCIETY THAT HONORS THE
SERVANT AND HAS FORGOTTEN THE GIFT.”
ALBERT EINSTEIN
CREATIVE PEOPLE
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Creative People (1 of 8)
Creativity
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Creative people see in new
ways and make unusual
connections that others miss.
Creative people seize
opportunities, challenge
assumptions, and take
intelligent risks.
Seeing in New Ways:
Creative people are disciplined and
knowledgeable, able to go outside
of the traditional ways of seeing and
doing things, able to explore
subjects with intensity, and focus on
what interests them.
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Creative People (2 of 8)
Creativity
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Intense Exploration:
Independent
Iconoclastic
Inquisitive
Confident
Determined
Learners
Intuitive
Open-minded
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Creative People (3 of 8)
Creativity
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Creative Qualities:
Independent:
think things through
for themselves.
Inquisitive:
have a desire to
understand.
Iconoclastic:
nonconforming – not
wed to authority or
the status quo.
Confident:
feel they can do
better than others.
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Creative People (4 of 8)
Creativity
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Creative Qualities:
Determined:
convinced they will
find a better way if
they persist.
Learners:
always keen to
acquire new
knowledge.
Intuitive:
make leaps of
imagination, don’t
need to stick to the
facts.
Open-minded:
no rush to decide,
dig deeper, study
new angles.
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Creative People (5 of 8)
Creativity
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Creative Qualities:
Every being is capable of creative thought.
Creativity is power and is essential to our
well-being.
Without creativity, our lives become predictable,
routine and boring.
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Creative People (6 of 8)
Creativity
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Everyone Can Do It:
better ourselves.
develop awareness.
expand our horizons.
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Creative People (7 of 8)
Creativity
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Recognize, Develop, Expand:
Creative people recognize their unique talents and skills.
Creativity enables us to:
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Creative People (8 of 8)
Creativity
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Remember that creativity is an
exercised skill that comes from
different processes.
Most methods do not require
experience, although they do
need to be practiced in a
serious way.
Gift Within:
CREATIVITY IS A PROCESS
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Creativity is a Process (1 of 4)
Creativity
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Step by Step:
Creativity, innovation, and
originality, need to be done
in steps.
Generating ideas is how you
can be most creative.
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Creativity is a Process (2 of 4)
Creativity
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Your Process Must Involve:
Step 1:
Identify your goal, and gather
data by asking questions,
asking about opinions, and
looking for facts.
Step 2:
Clarify the situation to figure
out what really needs to be
addressed.
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Creativity is a Process (3 of 4)
Creativity
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Your Process Must Involve:
Step 3:
Be creative, and generate
as many possible
solutions/ideas.
Step 4:
Select and strengthen the ideas that
are most feasible and reasonable for
everyone involved. Once you decide
on your solution/idea, you can
come up with a plan of action to
implement it.
Experts. Authorities. Technical super-beings.
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Creativity is a Process (4 of 4)
Creativity
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Look Within:
After checking within, it is ok to look for answers from . . .
Step 1: Identify your goal, and gather data.
Step 2: Clarify the situation.
Step 3: Be creative, and generate possibilities.
Step 4: Select and strengthen ideas.
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Creative Process Diagram Creativity
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INCREASING YOUR PERSONAL CREATIVITY
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Increasing Your Personal Creativity (1 of 20)
Creativity
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Look Within:
Creativity involves the ability to…
Control right/left brain
functions.
Access
conscious/subconscious.
Adjust thinking to fit
the environment.
Practice making
unusual and
unexpected mental
associations.
Acquire information in many areas.
Develop skills, work hard, and be passionate
about your work.
Be confident.
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Increasing Your Personal Creativity (2 of 20)
Creativity
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Look Within:
Creativity involves the ability to…
Don’t be afraid to make mistakes.
Be able to assert a new concept.
Become familiar with many areas of civilization (cultural, technological, scientific, religious, etc.).
Look at the unknown.
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Increasing Your Personal Creativity (3 of 20)
Creativity
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How to be Confident: (1 of 2)
Acquire information in many areas.
Develop skills, work hard, and be passionate
about your work.
Be confident.
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Increasing Your Personal Creativity (4 of 20)
Creativity
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How to be Confident: (2 of 2)
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Increasing Your Personal Creativity (5 of 20)
Creativity
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Case Study Exercise!
Let’s do a historical examination of creativity . . .
Look at different people
and their historical
times to understand
creativity better.
What traits make them
creative?
What environmental
conditions exist?
What is the process
of creativity?
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Increasing Your Personal Creativity (6 of 20)
Creativity
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Learn, Practice, Apply:
When it comes to creativity, people do not realize that it can be:
Learned: to have or
show knowledge.
Practiced: to do or
perform frequently,
customarily, or
habitually.
Applied: to put to use;
to use or employ for a
particular purpose.
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Increasing Your Personal Creativity (7 of 20)
Creativity
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Mini Systems and Processes:
Break down responsibilities into
mini systems or processes.
Doing so allows you to be
confident in your abilities and to
not look for the quick fix for
everything.
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Increasing Your Personal Creativity (8 of 20)
Creativity
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Mini Systems and Processes:
The practice of creativity will increase
your ability to be self-reliant and will
allow you to place your personal
stamp on the end result, thus leaving
lasting impressions amongst peers and
co-workers.
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Increasing Your Personal Creativity (9 of 20)
Creativity
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A simple way is to change
your environment, (i.e.,
change your furniture.)
Resources such as, books, television,
and the internet are easy to take
ideas from and to compare or apply
them to your subject.
Making the Effort:
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Increasing Your Personal Creativity (10 of 20)
Creativity
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Making the Effort:
Breaking your routine and making the
effort to stop everything to think
creatively for a small amount of time
everyday is extremely beneficial.
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Increasing Your Personal Creativity (11 of 20)
Creativity
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Exercises /Methods to Use:
Role play.
Use analogies.
Free association/brainstorming.
Ask, “What if you weren’t afraid of failing?”
Turn on music or walk.
Use props.
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Increasing Your Personal Creativity (12 of 20)
Creativity
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The Best Creative Exercise:
The human brain has a
plethora of ideas every day,
so write “everything” down.
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Increasing Your Personal Creativity (13 of 20)
Creativity
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The longer the list, the higher
the quality of the final
product.
The very best ideas usually appear
at the end of a list.
Making the Effort:
List as many uses as you can for a paper cup.
Note:
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Increasing Your Personal Creativity (14 of 20)
Creativity
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The desire to conform to an
accepted pattern or taboos. Believing science and money are the
only ways to solve problems.
Road Blocks:
As humans, we also have natural blocks to creativity that stem from cultural and social behavior patterns, including:
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Increasing Your Personal Creativity (15 of 20)
Creativity
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Road Blocks:
As humans, we also have natural blocks to creativity that stem from cultural and social behavior patterns, including:
An overemphasis on
competition rather
than cooperation.
Too much faith in
statistics, reason,
or logic.
A lack of knowledge,
positive attitude, and
imagination.
Write down two lists
of random words and
force relationships
between the words in
opposite columns.
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Increasing Your Personal Creativity (16 of 20)
Creativity
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Exercise:
To fight through these barriers and generate new ideas, use the method of forced relationships.
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Increasing Your Personal Creativity (17 of 20)
Creativity
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Creativity flows when we
take time to do nothing.
Did you know that children who are
allowed to daydream develop a
higher IQ?
Be Child-like:
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Increasing Your Personal Creativity (18 of 20)
Creativity
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Play is as important as work.
The quality of our work
suffers if we don't take the
time to play.
We live in a workaholic society
in North America.
Being addicted to being busy is a
product of low self-worth.
Play is Important!
Parenting, cooking, dancing, writing,
practicing religion, teaching, eating,
listening to or composing music,
wedding planning, doing laundry, and
most importantly in business!
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Increasing Your Personal Creativity (19 of 20)
Creativity
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Creativity can be used in all aspects of life:
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Increasing Your Personal Creativity (20 of 20)
Creativity
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Get inspired!
Listen to music.
Watch the television.
Read.
Observe.
Use your senses.
INSIGHT
INSIGHT:
“THE REASONABLE MAN ADAPTS HIMSELF TO THE
WORLD; THE UNREASONABLE MAN PERSISTS IN TRYING
TO ADAPT THE WORLD TO HIMSELF; THEREFORE, ALL
PROGRESS DEPENDS UPON THE UNREASONABLE MAN.”
GEORGE BERNARD SHAW
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Creativity and Organizational Success (1 of 24)
Creativity
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Creativity in the Organization:
Entrepreneurship is the process of combining a good idea and a market need.
The creative person
generates new ideas and
provides raw materials.
Entrepreneurs turn ideas into
profits and take the risks.
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Creativity and Organizational Success (2 of 24)
Creativity
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Main Factors:
1. Climate 2. Culture
The two fundamental factors in organizational creativity are . . .
Values. Beliefs. History. Traditions.
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Creativity and Organizational Success (3 of 24)
Creativity
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Culture:
An organization’s culture is it’s …
It reflects the deeper foundations of the organization.
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Creativity and Organizational Success (4 of 24)
Creativity
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Climate
An organization’s climate is its
recurring patterns of behavior,
attitudes, and feelings that
characterize life in the
organization.
It is what members experience
while at work.
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Creativity and Organizational Success (5 of 24)
Creativity
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Culture Influences:
Policies
A deliberate plan of action to
guide decisions and achieve
rational outcome(s).
Mission
Why the organization exists.
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Creativity and Organizational Success (6 of 24)
Creativity
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Culture Influences:
Image
A visual or mental
representation of the
organization.
Leadership
Influencing and directing the
performance of members
towards the achievement of
organizational goals.
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Creativity and Organizational Success (7 of 24)
Creativity
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Culture Influences:
Values
The organization’s principles,
standards and judgments
about what is valuable or
important in life and business.
Beliefs
Mental acceptance of something
as being true or real.
Culture
Policies
Mission
Image
Leadership
Values
Beliefs
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Creativity and Organizational Success (8 of 24)
Creativity
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Culture Influences:
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Creativity and Organizational Success (9 of 24)
Creativity
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Climate Influences:
People
The members of the
organization.
Rewards
Incentives based on a members’
performance.
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Creativity and Organizational Success (10 of 24)
Creativity
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Climate Influences:
Resources
Personnel and major items of
equipment, supplies, and
facilities that allow
operations to exist.
Tasks
The sequence of steps that
specific roles perform.
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Creativity and Organizational Success (11 of 24)
Creativity
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Climate Influences:
Structure
The hierarchy of an organization
and how its component parts
work together to achieve
common goals.
Systems
Procedures or processes for
obtaining objectives.
Climate
People
Rewards
Resources
Tasks
Structure
Systems
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Creativity and Organizational Success (12 of 24)
Creativity
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Climate Influences:
Daily operations.
Long-term goals.
The vision.
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Creativity and Organizational Success (13 of 24)
Creativity
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Getting Employees Involved:
Involvement is the degree to which people are
involved in . . .
Members are much more likely
to experiment and exercise
creativity in a way that benefits
the organization when they are
involved and independent.
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Increasing Your Personal Creativity (14 of 24)
Creativity
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Involvement + Freedom = Creativity
Freedom is the independence in behavior exerted by organizational members.
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Creativity and Organizational Success (15 of 24)
Creativity
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It can reinforce consumers’
existing feelings.
It can create new feelings
and attitudes.
Creativity Can Build Brand Values:
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Creativity and Organizational Success (16 of 24)
Creativity
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Persuades.
Connects to the Target.
Communicates the Benefit.
Gets to “Yes”.
Effective Creativity:
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Creativity and Organizational Success (17 of 24)
Creativity
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Businesses that value creativity
are interested in new processes,
products, ideas and bringing
them into the public in an
innovative fashion.
Focusing on short-term
tactics and sticking to the
status quo are missteps that
many marketers make.
Thinking Outside of The Box:
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Creativity and Organizational Success (18 of 24)
Creativity
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Shape the message, don't slash the price.
Focus on who not to target.
Stand apart from the crowd, and invest in innovation.
Sustain the brand.
Creative Marketing Strategies:
The American Marketing Association offers the following strategies to enhance marketing plans:
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Creativity and Organizational Success (19 of 24)
Creativity
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To be creative, an idea must also
be appropriate, useful, and
actionable.
It must also somehow
influence the way business
gets done.
Influencing The Business:
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Creativity and Organizational Success (20 of 24)
Creativity
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Many executives and
entrepreneurs are often afraid to
ask themselves and their
colleagues searching questions,
fearing that it will expose
weaknesses.
This is exactly the reason
why questioning is valuable.
Questions are a Valuable Technique:
Questioning is a simple creativity technique that can be extremely valuable.
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Creativity and Organizational Success (21 of 24)
Creativity
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Simple questions to ask include:
“What works and why?”
“What needs to improve and how?”
“What can I learn from others?”
“Where are the greatest risks and opportunities?”
“What are the priorities?”
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Creativity and Organizational Success (22 of 24)
Creativity
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“What are the most important
resources, how secure are they,
and what can we do to increase
or strengthen them?”
“What are our strengths?”
Simple questions to ask include:
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Creativity and Organizational Success (23 of 24)
Creativity
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To identify areas to improve, have you:
Asked your customers for ideas?
Talked to people in other areas who deal with similar issues?
Talked to other companies?
Explored how things are done in another industry or country and thought about ideas
you can borrow, adapt, or combine?
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Creativity and Organizational Success (24 of 24)
Creativity
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Talked to creative people who
have different perspectives? Gathered a group together
to brainstorm ideas?
To identify areas to improve, have you:
FOSTERING ORGANIZATIONAL CREATIVITY
It is important for organizations to attract
and retain talented people.
Your talent is what sets your business apart
from the competition.
Promote a creative atmosphere in which talent
can flourish.
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Fostering Organizational Creativity (1 of 20)
Creativity
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It’s a Competitive World:
Challenging.
Creative.
Fun.
Flexible.
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Fostering Organizational Creativity (2 of 20)
Creativity
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Provide a work environment that is:
Fun.
Humor.
Spontaneity.
Playfulness.
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Fostering Organizational Creativity (3 of 20)
Creativity
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A Creative Environment:
Research suggests that the most effective group environment for creativity is one in which there is:
This allows spontaneity and ease to be displayed within the workplace.
Encouragement.
Motivation.
Training and Development.
Opportunity for Creativity.
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Fostering Organizational Creativity (4 of 20)
Creativity
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The perfect atmosphere is one of:
Trust and Openness
The emotional
safety in
relationships.
Idea Time
The amount of time
people can, and do,
use for elaborating
new ideas.
Idea Support
The ways new ideas
are treated.
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Fostering Organizational Creativity (5 of 20)
Creativity
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Organizational Trust:
Creative organizations are organizations that stress …
Creating an
accepting climate in
a business setting
isn't easy.
Encouraging
creativity in the
workplace requires a
lenient atmosphere
in which individuality
and humor are
acceptable.
Mutual respect and
commitment must also
be the norm.
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Accepting Creativity:
One of the best ways to encourage
creativity and innovation in a
company is to measure it and make
it part of the review process.
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Accepting Creativity:
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Measuring Creativity:
If you measure the number of
new ideas that are implemented
and people are expected to
perform, it will happen.
It is vital to reward
employees who question the
status quo.
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Recognition:
Relevant. Interesting. Clear. Workable.
A creative idea needs to be recognized and acknowledged when it is …
Time: working at a fast pace.
Work load: having large amounts of work with tight deadlines.
Negativity: intimidation from others.
Management: micro-managing allows for increased anxiety.
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Hindering Creativity:
There are aspects of working environments
that hinder creativity …
Training: members who are new are
concentrating on learning.
Mundane Work: overly-structured and boring
work processes.
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Hindering Creativity:
Act like you know everything.
Get employees to fill out time sheets.
Put barriers up between departments.
Have highly qualified employees perform mundane tasks all day.
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What NOT To Do: (1 of 2)
There are aspects of working environments
that hinder creativity …
Training: members who are new are
concentrating on learning.
Mundane Work: overly-structured and boring
work processes.
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What NOT To Do: (2 of 2)
Intrinsic motivation, formed by
passion and interest, engages a
creative person far longer than any
extrinsic motivation.
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Motivation: (1 of 2)
Experts say that people engaged
in creative activity tend to be
highly motivated.
In addition to expertise and
creative thinking abilities, a
third factor is motivation,
which determines what
people will actually do.
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Motivation: (2 of 2)
According to the Wall Street
Journal, a two year in-house
creativity course offered at General
Electric resulted in a 60% increase in
concepts available for patents.
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Example:
If an employee feels satisfied and
encouraged, they will be happy
with the company.
A happy employee will
naturally feel motivated and
become more productive.
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Happy Worker = Productive Worker
Organizations that understand and
foster the creative process with
their employees find themselves at
the top of their industry.
They know how to harness the
creative power of their
workforce in order to develop
new products and services.
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Harness Creative Power:
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Industry Leaders:
Companies that remain industry leaders do so because they:
Respond to opportunities faster.
Are more resourceful in tackling problems.
Are more creative in developing new approaches.
Are great at satisfying customers.
Are exceptionally talented.
Employees and Management need
to bring about changes in the
company together, shaping a
creative partnership that allows
ideas to thrive.
The feelings of respect and trust
for one another will foster
inspiration and dismiss any
negativity or critical judgments.
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A Partnership:
INSIGHT
INSIGHT:
“THE REASONABLE MAN ADAPTS HIMSELF TO THE
WORLD; THE UNREASONABLE MAN PERSISTS IN TRYING
TO ADAPT THE WORLD TO HIMSELF; THEREFORE, ALL
PROGRESS DEPENDS UPON THE UNREASONABLE MAN.”
GEORGE BERNARD SHAW
IDEAS
Creativity. Innovation. Organizational growth.
Inclusive Leadership:
Inclusive leadership is the key to …
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Diverse Talents. Expertise. Styles.
A Challenge:
To enable creative behavior, the inclusive leadership challenge is recognizing …
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Focusing on Creative Energy:
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Leaders need to provide clarity and
assistance in focusing on creative
energy and in giving people a sense
of belonging to something that
matters.
Creativity can be used in
managing an organization and its
employees.
Communication. Goal formation. Control.
Organizational Factors:
There are some basic organizational factors that effect managing creativity . . .
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Emotional Climate:
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An emotional climate involves a
manager having high trust and low
fear in their employees.
If employees are more impulsive
and take more risks there can
be greater creativity and range
of response.
Free Flowing Communication:
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Free flowing communication can
provide clarity for open strategizing
and planning.
As a manager, provide both
positive and negative feedback,
which promotes interaction and
“piggy-backing” of ideas.
Vision, Mission, and Purpose:
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Although creativity and innovation
continue to be highly valued by
many companies, they do not
always convey that message to their
employees.
To generate a culture of
creativity, a company's core
values – its vision, mission, and
purpose – must be articulated as
a high priority.
A Common Goal:
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A meaningful purpose and a clear
vision naturally stimulate creativity
in people and organizations while
focusing on a common goal.
Purpose and vision grow larger
and more compelling when born
of the imaginations of people
thinking creatively.
Control:
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How a manager handles them can
determine their character and
reputation.
Using creativity when trying to
solve a problem can lead to
better ideas for solutions for
everyone.
As a manger, problems arise …
Brainstorming a larger, more creative list of
solutions will help a manager create the
best possible one.
Creativity can benefit business as long as it
is manageable.
Having this ability is a skill employers will
appreciate.
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Solutions:
A group is the most valuable resource for
creative thinking.
Diverse group members possess knowledge
and a variety of perspectives.
Traditional brainstorming groups tend not to
leverage the potential benefits of the human
resources within.
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A Valuable Resource:
INSIGHT
INSIGHT:
DISCOVERY CONSISTS OF SEEING WHAT EVERYBODY ELSE HAS SEEN
AND THINKING WHAT NOBODY HAS THOUGHT.
ALBERT SZENT-GYORGYI
GROUP CREATIVITY
As a potential manager, know that
creativity is crucial for success in
corporate business.
A creative team can be the
recipe for an identity and
reputation that sets an
organization apart from its
competitors.
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Creativity = Advantage
Personally and professionally, you
need to partner up with other
people with different backgrounds
to form a creative team.
Other people’s ideas and
perceptions can help with new
ideas and ways of carrying out
those ideas.
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A Team of Creativity:
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Non-Traditional Brainstorming Groups:
Brainstorming
activity. Generating ideas.
Using games and
exercises to “warm up”
your creative thinking.
Holding specific meetings to foster creativity can be beneficial and includes …
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Non-Traditional Brainstorming Groups:
Utilizing other
exercises to generate
fresh ideas when
ideas slow down.
Breaking into
smaller groups.
Using a computer to
capture every
comment/idea.
Holding specific meetings to foster creativity can be beneficial and includes …
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Creativity Meeting Rules:
No idea is a bad idea.
Be creative.
Take risks.
No criticism is allowed.
A quick overview about the meeting.
An agenda with what to expect.
Brainstorming objectives.
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A creativity meeting needs to be very organized and include …
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After holding the meeting it is important to …
Summarize.
Review ideas.
Vote on top candidates and consolidate.
Check requirements and restrictions.
Trim list to top 5-10 ideas.
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Brainstorming Objectives:
New product or service ideas?
New feature ideas?
Feature/product naming?
Promotion ideas?
New process for doing something?
Define top requirements or restrictions.
Carry a notebook, pen or pencil
into all your meetings!
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Next Steps:
Research the ideas generated.
Follow up with a larger group.
Generate action items for the follow-up.
Start turning ideas into reality.
Show your audience slides with
columns of numbers.
Refuse to tell them a story
about the meaning of the
numbers.
How to Lose an Audience…
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Creative Presentations:
Keep your eyes on
the Audience!
Memorize your
material enough to give
your speech or
presentation in a
conversational manner.
Work towards “giving a
performance” instead
of merely “giving a
presentation.”
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How to Keep an Audience:
INSIGHT
INSIGHT:
“CREATIVITY IS THE ENGINE THAT DRIVES CULTURAL
EVOLUTION”
M. CSIKSZENTMIHALYI
CREATIVITY AND THE FUTURE
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Without creativity, your business
will stand still as the world changes
around you.
You need to obtain today's
results while simultaneously
creating your future.
Your Business vs. The World:
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An Example:
Jeff Immelt inherited
one of America's
most successful
companies, General
Electric.
GE's incredible process
culture, which brought
so much to the bottom
line in the '90s, was no
longer enough to
maintain its leadership
in the 21st century.
Immelt needed to
create an
innovative culture
quickly.
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One of his major goals was to raise
GE's average organic growth to 8%
from the 5% of the past decade.
The skills that had been focused
on in the past like cost-cutting,
efficiency, and the continual
improvement of operations,
couldn't deliver that.
An Example:
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Immelt launched a series of what
he calls Imagination Breakthrough
projects, investing more than $5
billion in 80 initiatives to take GE
into new markets, product areas,
and industries.
Immelt told his managers to
connect with consumers, learn
to take risks, and place big bets.
GE’s Methodology: (1 of 2)
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GE is already reaping major benefits
from previous bold moves.
GE’s latest quarterly profit surge of
24% is due, in part, to reframing the
idea of power generation.
The company expanded from
gas turbines to wind and solar,
which paid off.
GE’s Methodology: (2 of 2)
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Develop a formalized
creativity/innovation program.
Establish a creativity department
or utilize creativity trained
specialists.
Experts provide these recommendations to help nurture creativity within organizations:
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Require cross-training of employees
in functional areas.
Start and maintain a creativity
library and creativity room/area.
Experts provide these recommendations to help nurture creativity within organizations:
Creativity is a strategic business
weapon, and different practices will
be developing and expanding over
the next decades.
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A Business Weapon:
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Remember that without all of the
possibilities of change and
innovation available in the world,
creativity would not occur!
Give yourself the chance to
create a more efficient solution
than anyone has before, or make
an original contribution to a
little something known as
human knowledge.
Change is the Future:
Everyone is creative.
There is no person
on this Earth that is
incapable of coming
up with a new idea.
Our educational system
and culture is set up to
squash the creativity
out of you.
Instead of trying to
learn about other
creative people and
ideas, just
remember how
YOU CAN BE
CREATIVE!
Creativity and The Future (10 of 10)
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Anyone Can Do It!
WHAT IS YOUR NEXT STEP
Action Plan
What are you going to
take action on?
Start with the three
easiest items.
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Be as systematic as possible.
Rank the behaviors in terms of their complexity or degree of difficulty.
Rank the behaviors in terms of chronological order.
List specific behaviors.
Action Steps ( 1 of 4 )
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Advance to a more difficult behavior.
Break difficult behavior down into several smaller behaviors.
Attach time limits to each behavior.
Begin with the least difficult behavior.
Action Steps ( 2 of 4 )
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Review all previous behaviors.
Advance to next most difficult behavior.
Measure and evaluate.
Repeat specific behavior until mastered.
Keep records (preferably visual).
Action Steps ( 3 of 4 )
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Reinforce through reward and punishment.
Use visual reminders (pictures, charts, etc.)
Remember: "A small goal is enough!"
Action Steps ( 4 of 4 )
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