1. +Brave new New worldpossibilitiesCUSTMZ FORVACATURE What
canCUSTMZ CUSTMZ offerCUSTMZ for Your digital answer
magazine?youyou?
2. + What are Changing Why do you digital need aenvironment
magazines?digitalDefinition & magazine?typesBrave new worldWhat
canYourCUSTMZ offerdigitalyou?magazine
3. +Its a brave new world out there
4. +Digital becomes leading> Belgian population online Rise
of the tablet Mobile internet
5. +Social media rule 750million on Facebook, 300 million on
Twitter, 79 million on LinkedIn New social media channels popping
up continuously E.g. Google+, Pinterest, etc.
6. +Mad men no more Content marketing replaces traditional
advertising ! Peer recommendation is consideredtrustworthy by 78%,
as opposed to 14% whotrust advertisements Earned media: relevance
is crucial to getattention and be liked/shared
7. +Track to target to improve ROI Tracking is more important
than ever Knowing who your audience is, allows you totruly reach,
bind and engage your various targetgroups by offering them content
that is relevantto them Segmentand personalise Addressing your
(future)customers as individualsis the best way to improvebrand
recognitionand loyalty
8. +CRM becomes Social CRM Lifestyle data enhances
transactional data Learn WHO your customers are and not only WHAT
they do What does he/she like? Who are his friends? What does
he/she share? What does he/she search for? Where does he/she go?
What does he/she do? Etc.
9. +What are Are digitalWhy do you digitalmagazines need a
digital magazinesmagazine?A new medium the answer?for a changingNew
possibilitiesmarketing andcommunication What can YourCUSTMZ offer
digitalenvironment you? magazine
10. +The rise of digital magazines CurrentsituationDigital
magazines already play an important role as part of the
communication mixFormats TOTAL B2C B2B B2EPrint magazine42% 73% 33%
20%E-mail newsletter 42% 67% 47% 13%Digital magazine18% 27% 13%
13%Website 40% 47% 40% 33%* Source: Smin, 2010 (Netherlands))
11. +The rise of digital magazines ForecastBoth brands &
publishers foresee a significant increase in the next
yearsFormatsDeveloped Previsions by agenciesPrint
magazine46%Digital magazine on internet26%Digital magazine on
intranet8% Digital magazine on iPad8% Email - newsletter27% -*
Source: Customer Media Trendonderzoek, 2011 (Netherlands)
12. +But how do we define a digitalmagazine? According to the
Audit Bureau of Circulations (*):The label Digital Edition will be
used to describe distribution of a magazines content via electronic
means.?
13. +What it is not or should not beA digital magazine an
online pdfWorst of both worlds: looses all the strength print has
to offer and uses none of the online advantagesA digital magazine
adding digital elements to the print versionA solution that is
neither lard nor porkA digital magazine a websiteWebsites are
fast-paced, built for information, transaction, practical usage and
do not offer an experience
14. +What it really should beA new medium to reach, bind and
engage (potential) customers Key elementsStorytelling and
(editorial) content that is interesting, relevant and/or
entertaining for readerAttractive design to seduce readersEnhanced
experience to bind readersFully loaded with online advantages, i.e.
rich media, interactivity, measurability, personalisati on,
availability, etc.
15. +What areWhy do you digital need a magazines digital CUSTMZ
magazine? publishing needsCUSTMZ answer meet marketing needs
CustomiseWhat canYouryourCUSTMZ offerdigital you? magazine
magazine
16. +CUSTMZ in plain English
17. +CUSTMZ is an easy-to-useplatform to create and manage
vibrant & state-of-the-art digital publications
18. +Easy to add & edit content Text, visuals, videos and
animations are easy toadd by non-developers or designers Content
can be added and edited before, duringand after the designRESULTNo
specific profile needed to add and edit contentVarious people can
work on the same edition simultaneouslyOne single platform to
manage all your content
19. +Rich media without development CUSTMZ makes building
complex pages moreeasy, cost-effective and accessible with
thecomponents library MEANINGMinimaldevelopment on your sideFocus
can go to design & contentConstantly updated with new
features
20. + SHOWCASE Create & edit a magazine in CUSTMZ
21. +CUSTMZ offers additionaladvantages
22. +Built-in social media tools Share the entire publication
or specific elements via social media & access individual
social media profile infoYOU CANPutas many social media buttons
throughout the publication as you likeHave your content spread
magazine, screen or specific featureGain insights into customer
needs and behaviours by adding the lifestyle data they share online
to their behavioural data
23. +Unprecedented insights Trackall traffic info and reader
behaviour as well as individual informationYOU CANCombinetracking
info with behavioural data and individual detailsLearn what people
are interested in (and not!)Act on it to optimize your ROI &
ROA
24. + SHOWCASE Tracking info in CUSTMZ
25. + SHOWCASE Behavioural data in CUSTMZ
26. + SHOWCASE Individual details
27. + SHOWCASE: Select individual details for export to
CSV
28. +No-hassle segmentation Easilycreate a custom or
alternative version that triggers the specific interests of the
segment JUST IMAGINEEasycreation of multilingual versions or
alternative versions for specific segmentsTargeted content:
different call to actions, different opening page, different
order,Future: instant segmentation in real time
29. +Responsive design Deliverdigital publications across
multiple platforms & devicesYOUR BENEFITSEasily publish,
segment, track and analyze to all platforms and devices from the
same CMSTransform a Flash-pages desktop version to a native app for
iPad or choose for a html5-based version
30. +Cost-efficiency Softwareas a Service (SaaS) assures a
no-hassle and future-proof solution MADE EASYNo software to
install, download, upgrade and manageNo hardware to purchase, scale
and maintainNo costs from maintenance or upgradesNo hosting or
bandwidth worriesSecure database management/improvement
31. +Cases & results
32. +Bruce Almighty BruceAlmighty - the first digital magazine
created on CUSTMZ and available on www.bruce.be 889visitors (from a
database of approximately 2.000 contacts) 6.362page views (4.091
unique page views) Average reading time of 7 minutes and 33
seconds
33. + SHOWCASE Storytelling by using rich media
34. +Best magazine Tour operator BEST tours chose a digital
publication filled with music, images, video and interactivity to
inspire and seduce readers to travel with them, while
simultaneously tracking each readers individual interests. This
ensures them that the content in the next editions will be even
more relevant and targeted to each readers preferences
www.bestmagazine.be has been visited by approximately 4.600
visitors generating 12.436 unique page views
35. + SHOWCASE: Inspire, seduce & learn about your
readers
36. +Kuoni magazine Kuonimagazine aims at shortening the path
from inspiration to action The magazine is foremost a pull-to-web
to increase sales, but by offering readers a real experience and by
integrating interaction they also assure customer loyalty and
interest from prospects
37. + SHOWCASE: Digital magazine as a pull-to-web
38. +e-scoop SD Worxs goal is to reach HR-professionals in
order to claim market- and value leadership SDWorxuses e-scoop as
part of an integral content approach, incl. a print magazine, a
blog, notification mails and a LinkedIn-page Each medium answers to
specific goals and is developed separately to fully achieve its
potential while also optimising the interaction between each
channel
39. + SHOWCASE: Integrated social media tools on various
levels
40. +What areWhy do you digital need a magazines digital CUSTMZ
is anmagazine? easy-to-use toolCUSTMZ for you to create &
manage digital What can Practical Your digitalCUSTMZ
offermagazine?info magazinesyou?
41. +Advantages Improve image + top-of-mind awareness
Directresponse + traffic to vacature.be Viral content on social
networks Facebook and/or LinkedIn connections One click CV (with
LinkedIn) Detailedanalysis Database enrichment + segmentation
42. +Roles Developer(ActionScript) Responsible for use and
creating of components Designer(Flash) Responsible for design
Editor (CMS) Responsible for content CUSTMZ support Available
online
43. +Timing1. Connectto CUSTMZ CMS 1 day2. Training Editor
& designer: 1 day Developer: intensive training3.
Createmagazine Gather content (text, video, animations, visuals)
Design page with components Included in CUSTMZ Custom-made
44. +Timing4. ImportCRM database 1 day5. Publish & notify
Depends on users mailing system6. Extracttracking data and import
into CRM database 1 day
45. Questions? [email protected]+ Stay in touch
www.custmz.com www.twitter.com/custmz www.facebook.com/custmz
46. +Rich media Additional images, animation, audio and
videocreate a dynamic content and reinforce thereaders
experience
47. +Interaction Built-in links assure a fast and easy
connectionto the corporate website/intranet Integrated social media
make it simple to sharecontent with friends, family or colleagues
Direct response createslive interaction
48. +Tracking Built-in tracking tools allow to analyse on
thespot what people read (or not!)
49. +Targeting Content is segmented to each target group
andmessages get personalised
50. +Multiplatform People can read a magazine when and how
theychoose on their desktop, tablet or mobile