HOW WE SURF IN EUROPE. Anna Cremers Director Data Science
Anna Cremers / nugg.ad AG
DIFFERENT USERS – DIFFERENT JOURNEYS.
When comparing the web surfing habits of different user groups, how do their web affinities differ ... a) within different socio-demographic segments?
Women vs.
Men
Younger Users vs.
Older Users
Higher Education vs.
Lower Education
Anna Cremers / nugg.ad AG
DIFFERENT USERS – DIFFERENT JOURNEYS.
When comparing the web surfing habits of different user groups, how do their web affinities differ ... b) within different countries?
Anna Cremers / nugg.ad AG
DIFFERENT USERS – DIFFERENT JOURNEYS.
When comparing the web surfing habits of different user groups, how do their web affinities differ ... a) within different countries? ARE COMMON
STEREOTYPES REALLY TRUE?
METHODOLOGY.
Data-driven correlations provide findings related to content & category-based differences in surfing habits.
younger users in Denmark
older users in Germany
Who prefers which content?
Anna Cremers / nugg.ad AG
METHODOLOGY.
Data-driven correlations provide findings related to content & category-based differences in surfing habits.
2. STANDARDISATION of surfing behaviour data
3. ANALYSIS number of visits in different content categories, (above or below average)
1. LINKAGE of aggregated data
Anna Cremers / nugg.ad AG
INSIGHTS: GENDER
INSIGHTS: GENDER
FRENCH WOMEN
INSIGHTS: GENDER
DANISH WOMEN
INSIGHTS: GENDER
GERMAN WOMEN
INSIGHTS: GENDER
FRENCH MEN
INSIGHTS: GENDER
DANISH MEN
INSIGHTS: GENDER
HIGH VARIANCE
INSIGHTS: AGE.
INSIGHTS: AGE.
YOUNGER GERMANS
INSIGHTS: AGE.
YOUNGER GERMANS
INSIGHTS: AGE.
YOUNGER DANISH
INSIGHTS: EDUCATION.
INSIGHTS: EDUCATION.
HIGH EDU. DENMARK
INSIGHTS: EDUCATION.
HIGH EDU. FRENCH
INSIGHTS: EDUCATION.
HIGH EDU. GERMAN
THANK YOU VERY MUCH FOR YOUR ATTENTION!
Anna Cremers / Director Data Science