1. DATA-INSPIRED CREATIVE: FROM AUTOMATION & SCALE
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1. DATA-INSPIRED CREATIVE: EMOTIONAL CONNECTION
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Algorithms can’t evoke an emotional response - but data can inspire one.
2. DATA-INSPIRED CREATIVE: PLANNING FOR CHANGE
STARTS AT THE TOP
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2. DATA-INSPIRED CREATIVE: CULTURE LOCK
“Organizations which design systems… are constrained to produce designs which are copies of the communication structures of these organizations” - Melvin Conway, 1968
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CONWAY’S LAW
AGILE ADAPTIVE REAL-TIME DYNAMIC NATIVE
CREATIVITY
2. DATA-INSPIRED CREATIVE: NEW RULES
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2. DATA-INSPIRED CREATIVE: DESIGN FOR EMPATHY
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1. BOLDER WORK 2. SIMPLER MESSAGES 3. MORE CREATIVE 4. MORE CONTROL 5. NEW IDEAS